Social Media Megatrends in 2014
2
Outline
• More brands on Google+
• Explosive growth for LinkedIn
• Vine/Keep, Instagram, Youtube
• Mobile
• Social photo...
3
• Google+ is a „one size fits all‟ social
media solution
• Growing at a faster rate then
Facebook
• Integrates with many...
4
• 10 million + users in MENA
• Middle East users use it primarily
for:
– Relationship-building
– New business
– Credible...
5
• Local businesses using Facebook as a portal for
retail, with payment usually on delivery.
• Examples: Foulard, Anayah,...
6
4. Vine/Keek
• Arab Vines has 670,042 likes on Facebook
• Local vines: Palestinian, Lebanese, Egyptian, Syrian,
Sudanese...
7
5. Instagram
• Growing trend of using Instagram by businesses
• Local business examples includes: GulfCenter (catering c...
8
• The site receives more than 260
million views per day from the
region.
• Regional YouTube Heroes:
– Parenting: SuperMa...
9
• 189 million of Facebook‟s users are „mobile only‟
• 30% of Facebook‟s ad revenue comes from mobile users (up 7% from t...
10
• 69% of 18-29 year-olds post
original photos and video online
according to a Pew study
• Instagram, Vine, Facebook and...
11
• Online advertising is growing at
37% annually in the MENA region
• Expecting to hit $1 billion in 5 years
• Total dig...
12
• The two biggest platforms to watch in 2014 are Google+ and LinkedIn
• Customers are increasingly turning to mobile, s...
13
“We sell or
else.”
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Getting to Know Social in Jordan by social@Ogilvy

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  • Social Media is taking hold all across the world. It is changing how we market, how we build customer relationships, manage reputation and how we run our businesses. We want to share our experience and POV on the art and science of integrated social media – on how to deliver big business value
  • Getting to Know Social in Jordan by social@Ogilvy

    1. 1. Social Media Megatrends in 2014
    2. 2. 2 Outline • More brands on Google+ • Explosive growth for LinkedIn • Vine/Keep, Instagram, Youtube • Mobile • Social photography • Increase of digital marketing spend
    3. 3. 3 • Google+ is a „one size fits all‟ social media solution • Growing at a faster rate then Facebook • Integrates with many other aspects of the web 1. Google+ Source: Social Metrics Date: April 2013
    4. 4. 4 • 10 million + users in MENA • Middle East users use it primarily for: – Relationship-building – New business – Credible information • 36% of users access the site over mobile in the region, vs. 33% worldwide 2. LinkedIn Source: LinkedIn 360 Member Study, Middle East 2013 Date: 2013
    5. 5. 5 • Local businesses using Facebook as a portal for retail, with payment usually on delivery. • Examples: Foulard, Anayah, FanillaCouture, Pink Fudge, and Craves 3. Facebook for Retail
    6. 6. 6 4. Vine/Keek • Arab Vines has 670,042 likes on Facebook • Local vines: Palestinian, Lebanese, Egyptian, Syrian, Sudanese Vines • Arab Keekfacebook page503,614likes and36,888“talking about this”
    7. 7. 7 5. Instagram • Growing trend of using Instagram by businesses • Local business examples includes: GulfCenter (catering company), 3abella (Abaya sale KSA) and Foulard (Hijab sale KSA) Digitalks.ME: http://bit.ly/1btL3vw
    8. 8. 8 • The site receives more than 260 million views per day from the region. • Regional YouTube Heroes: – Parenting: SuperMama (Egypt) – Beauty: Duniati (Lebanon) and Huda Kattan (UAE) – Do-it-yourself channel: E- Keif (Jordan) – Cooking: Chef Osama and Manal Al Alem (Pan Arab) – Comedy: N20 Comedy (Pan Arab) 6. YouTube
    9. 9. 9 • 189 million of Facebook‟s users are „mobile only‟ • 30% of Facebook‟s ad revenue comes from mobile users (up 7% from the year before) • MENA region has the 2nd highest rate of smartphone shipments out of Asia 7. Mobile
    10. 10. 10 • 69% of 18-29 year-olds post original photos and video online according to a Pew study • Instagram, Vine, Facebook and others are constantly adding ways to enhance photos • DSLR camera industry is also growing given their affordable cost and high-quality photos 8. Social Photography
    11. 11. 11 • Online advertising is growing at 37% annually in the MENA region • Expecting to hit $1 billion in 5 years • Total digital ad spend in the Middle East is currently 8-10 percent of the total global ad spend 9. Increase in Digital Spending
    12. 12. 12 • The two biggest platforms to watch in 2014 are Google+ and LinkedIn • Customers are increasingly turning to mobile, so brands must optimize apps and online experiences for mobile devices • Social photography and a focus on visual is radically changing the way people communicate • A greater percentage of advertising spend is going to be on social and digital platforms Takeaways
    13. 13. 13 “We sell or else.”

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