First draft: Social Media for Business

social media for business employee engagement + internal communications welcome! June 18, 2009

Deﬁnition of “Social Media” • Two-way one-to-many communication and media exchange

Mainstream Perception of Social Media? From: DespairWear

What does it look & feel like? • Highly distributed, decentralized, and democratic • Lower latency than email: approaches real- time • Increased information efﬁciency

What does it look & feel like? • Maps virtual relationships to “real life” relationships (meetups, SMS, geolocation) • Self-organized • Increasingly mobile- enabled

Political effects • Information efﬁciency creates downward shift of power & inﬂuence, increased transparency • This is happening within organizations of all sizes: small businesses to countries

How does it work? • Platform-based • Infrastructure is largely based on cloud hosting, API’s, and small client apps

What does it look & feel like? • Information exchange becomes less vertical, more horizontal

Some industries have been disrupted early • Print and broadcast media • PR/Communications • Advertising • Startups

Highly disruptive to traditional media Inspired by Fred Wilson http://slideshare.net/fredwilson

Some industries are only starting to feel the effects • Legal • Finance • Education • Government • Health care

What does it mean to companies and organizations? • Customer engagement becomes conversational

What does it mean to companies and organizations? • Brand identity and customer experience become deeply intertwined

What does it mean to companies and organizations? • Almost all aspects will be impacted: • Operations • PR/marketing • Recruiting • Employee communications • Information management

What does it mean to companies and organizations? • New challenges: • Brand management • Disclosures & representations by employees • Usage guidelines

What tools are available?

First draft: Social Media for Business

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Notes on slide 1

Favorites, Groups & Events