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UX-Multimedia Project



Assisting degree students to develop industry driven projects and meet the stringent academic degree standard.

Assisting degree students to develop industry driven projects and meet the stringent academic degree standard.



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UX-Multimedia Project UX-Multimedia Project Presentation Transcript

  • Multimedia : Creating the Industry Driven Project & Attaining the Academic Authenticity
    JUNE 2011
    A Sharing Session by Daniel K.S. Chang
    Industry Guest Lecturer
    International Business Development Professional & Former Design Director/Brand Consultant
    IAA New York | MBA E-Commerce (Charles Stuart University, Australia)
  • Our Agenda
  • overview
  • The Continuum : Industry VS Academic Perspective
  • Turning your Multimedia project into a great portfolio
  • The Multimedia Impact
    Changing mind-set with the 3rd screen
  • Global Trend
    THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. (trendwatching.com)
  • Global Trend
  • Malaysia Trend
    “It has become a whole new ballgame for all of us and we have to move fast if we don’t want to miss the oncoming wave of change. Malaysia is no exception in this case as it needs to be on top of things if it wants to be a regional content hub,” added Della Rocca. Among the changes he expects to see, specifically in the gaming, TV content and online realm are immersive interactivity via proximity, virtual geo-location tracking and mixed-mode environments for games and multimedia. (newscenter.com.my)
  • Malaysia Trend
    Mashup of
    interactive experience
  • the player
  • Igniting the SPARK
  • The Creative Process
  • Your Creative Opportunity
  • Possible Ideas/Themes
  • the game
  • Project Case Building – via your prototype
  • Where to discover your project inspiration?
  • Its not about the technology…but all the following
  • Creating a Game Plan
  • play it right
  • The Key Points
  • Your Action - TODAY
    How important is the your project to you?
    What is your ultimate aim?
    Are you 100% committed?
    How much time & effort are you willing to put in?
    By when you need to complete the project?
    How are you going to document your entire project journey? (academic evidence & demonstration of your insight)
    Do you have A PLAN?
    What is your project is about? And what resources do require?
    When are you going to start this journey?
    What is your VISION?
  • the case
  • Mobile Apps – Mini Size UX
  • Mobile Apps – Mini Size UX
  • Mobile Apps – Mini Size UX
  • Designing Business Model - Visualization
  • Designing Business Model - Visualization
  • Q&A
  • Thank Youdan_kschang@yahoo.com