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UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
UX-Multimedia Project
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UX-Multimedia Project

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Assisting degree students to develop industry driven projects and meet the stringent academic degree standard.

Assisting degree students to develop industry driven projects and meet the stringent academic degree standard.

Published in: Education, Technology, Business
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  • 1. Multimedia : Creating the Industry Driven Project & Attaining the Academic Authenticity JUNE 2011 A Sharing Session by Daniel K.S. Chang Industry Guest Lecturer International Business Development Professional & Former Design Director/Brand Consultant IAA New York | MBA E-Commerce (Charles Stuart University, Australia)
  • 2. Our Agenda Overview The Player The Game Play it Right The Case
  • 3. overview
  • 4. The Continuum : Industry VS Academic Perspective Perfect & Utopia Situation Make Money & Go-to-Market
  • 5. Turning your Multimedia project into a great portfolio
  • 6. The Multimedia Impact Changing mind-set with the 3rd screen
  • 7. Global Trend THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. (trendwatching.com)
  • 8. Global Trend
  • 9. Malaysia Trend “It has become a whole new ballgame for all of us and we have to move fast if we don’t want to miss the oncoming wave of change. Malaysia is no exception in this case as it needs to be on top of things if it wants to be a regional content hub,” added Della Rocca. Among the changes he expects to see, specifically in the gaming, TV content and online realm are immersive interactivity via proximity, virtual geo-location tracking and mixed-mode environments for games and multimedia. (newscenter.com.my)
  • 10. Malaysia Trend Mashup of interactive experience
  • 11. the player
  • 12. Igniting the SPARK
  • 13. The Creative Process Define Scope Visualize Create Prototype Rationalize
  • 14. Your Creative Opportunity User Focus Medium Cultural & Context
  • 15. Possible Ideas/Themes Eco Social Global Local Cultural
  • 16. the game
  • 17. Project Case Building – via your prototype Prototype Concepts Industry Reality Academic Evidence New Knowledge Skill Set
  • 18. Where to discover your project inspiration?
  • 19. Its not about the technology… but all the following Arts Story Visual Science Logic Fusion Experience Sensory Imagination
  • 20. Creating a Game Plan Start End
  • 21. play it right
  • 22. The Key Points FEEL DO YOU LEARN
  • 23. Your Action - TODAY 1. How important is the your project to you? 2. What is your ultimate aim? 3. Are you 100% committed? 4. How much time & effort are you willing to put in? 5. By when you need to complete the project? 6. How are you going to document your entire project journey? (academic evidence & demonstration of your insight) 7. Do you have A PLAN? 8. What is your project is about? And what resources do require? 9. When are you going to start this journey? 10. What is your VISION?
  • 24. the case
  • 25. Mobile Apps – Mini Size UX
  • 26. Mobile Apps – Mini Size UX
  • 27. Mobile Apps – Mini Size UX
  • 28. Designing Business Model - Visualization
  • 29. Designing Business Model - Visualization http://www.businessmodelgeneration.com
  • 30. Q&A
  • 31. Thank You dan_kschang@yahoo.com

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