Using Analytics & Customer Data to Build Great Customer eXperiences
by Dan Keldsen
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From the CMSWire and Adobe webinar on May 2nd, 2012. ...
From the CMSWire and Adobe webinar on May 2nd, 2012.
Why faster feedback loops win — from Amazon's transparency, to Target's stealthy predictive marketing
Why smarter visual experiences make brands like Path, Pinterest and Instagram so addicting
How to identify the skills and disciplines you're missing, and move towards integrated, mature teams and tools
Based partly on data from the Digital Marketing 2.0 Study - a collaborative research effort between the Society for New Communications Research (SNCR), Human 1.0 and DataXu.
The study incorporated an online survey conducted in October 2011-January 2012, as well as opt-in interviews of survey takers.
The 300 survey respondents included those in the management, marketing, digital, IT, and social media functions of their respective organizations.
Enjoy - and feel free to ask questions here, or via my contact details on the last slide.
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