The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

THE UN-USUAL SUSPECTS ECM MEETS WIKIS, SAAS, OPEN SOURCE Facilitated by Dan Keldsen Director, Market Intelligence at AIIM dkeldsen<at>aiim<dot>org 1 Friday, October 19, 2007 1

BRIEF HISTORY OF DAN 17 years of Marketing Experience 16 years of “ofﬁcial” IT Experience Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work 3.5 years working within Perot Systems ($3 Billion annual revenue) Who knew that voting for him meant I’d work for him 12 years later? Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM Friday, October 19, 2007 2

WHAT’S HAPPENING IN INFORMATION MANAGMENT TODAY? Friday, October 19, 2007 3

Infinite Choices, Infinite Power 4 Friday, October 19, 2007 4

TOO MANY CHOICES FOR SOLUTIONS Friday, October 19, 2007 5

Equals Massive Headache! 6 Friday, October 19, 2007 6

CHAOS & INDECISION Friday, October 19, 2007 7

TRAPPED BY I.T.? Friday, October 19, 2007 8

BUT CLIFF THAT NOTES: DOESN’T YES, IT SELL DOES! BOOKS Friday, October 19, 2007 9

WE’RE BUSIER THAN EVER Friday, October 19, 2007 10

WE HAVE MORE “INFORMATION” THAN EVER BEFORE Friday, October 19, 2007 11

ARE THE CHOICES I’VE MADE HELPING MY BUSINESS? Friday, October 19, 2007 12

WHAT DOES THE MARKET THINK OF THE “NON- TRADITIONAL” WORLD? Friday, October 19, 2007 13

SURVEY SAYS... Friday, October 19, 2007 14

IMPORTANCE TO YOU Critical/high Moderate Not at All HUH? 100% I M P O 75% R T Enterprise 2.0, A N Wikis, Blogs, RSS, 50% C SaaS, E Open Source 25% Critical to Moderate Over 60-70% 0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt. Enterprise Search IA IOA Delivery Content Security Data Leak Prev. Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Friday, October 19, 2007 15

YOUR UNDERSTANDING Expert/Good Familiar Vaguely None 100% U n d e 75% r Enterprise 2.0, s Wikis, Blogs, RSS, t a SaaS, 50% n Open Source d i Vague to No Understanding n 25% Over 50-70% g Tide is Rising Here 0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt. Enterprise Search IA IOA Delivery Content Security Data Leak Prev. Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Friday, October 19, 2007 16

CHASM TIME THE MARKET IS NOT A SINGLE MASS EARLY ADOPTORS EARLY INNOVATORS CHASM LATE INNOVATORS MAINSTREAM LAGGARDS Friday, October 19, 2007 17

TECHNOLOGY ADOPTION STRATEGIES Conservatives: Pragmatists: Stick with what’s proven! Stick with the herd! Visionaries: Skeptics: Get ahead of the herd! Just say No! Techies: Just try it! Friday, October 19, 2007 18

TECHNOLOGY ADOPTION LIFE CYCLE Main Street Tornado Early Market Chasm Bowling Alley Friday, October 19, 2007 19

DARWIN-TIME OUT EVOLVING your competition is THE key Don’t overrun the appetite of consumers/buyers and accelerate off into no-man’s land Mergers & Acquisitions are one route - expensive What are the alternatives? Friday, October 19, 2007 20

DEALING WITH DARWIN Friday, October 19, 2007 21

BECAUSE IF YOU DON’T... Friday, October 19, 2007 22

YOUR COMPETITORS ARE RUNNING 24/7, EVEN IF YOU AREN’T... Friday, October 19, 2007 23

BUT DON’T TAKE MY WORD FOR IT... Friday, October 19, 2007 24

Friday, October 19, 2007 25

SO, WHAT’S HAPPENING IN DELIVERY MODELS, AND HOW CONTENT IS CREATED TODAY? Friday, October 19, 2007 39

THE UN-USUAL SUSPECTS Alfresco - Open Source ECM SocialText - Enterprise Wikis SpringCM - ECM On-Demand Friday, October 19, 2007 40

As Director of Services at Alfresco, Peter Monks is responsible for leading Alfresco’s consulting services organisation. Peter joined Alfresco in early 2007, and had spent most of the previous decade working in the web content management space, in both consulting (Avenue A | Razorﬁsh,Vignette Professional Services, PricewaterhouseCoopers) and product management (Vignette) roles. Prior to that, Peter had specialised in 3 tier client / server applications based on BEA’s Tuxedo product line for ﬁnancial services organisations. Friday, October 19, 2007 41

Jeff Brainard - With over ten years experience, Jeff Brainard is experienced in messaging, collaboration and related security technologies. Jeff is Director of Marketing at Socialtext, an enterprise wiki company, where he manages the company's outbound product marketing and lead-generation activities. Previously, Brainard worked in senior sales and marketing management roles at Reconnex, Mirapoint, AirFlash/Webraska and Sun Microsystems. Friday, October 19, 2007 42

Dan Carmel, CEO - brings more than 20 years of executive leadership experience to SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation Capital, a Silicon Valley Venture Capital ﬁrm. Before joining Foundation Capital, Dan served as President and CEO of Itemﬁeld, which was acquired by Informatica in 2005, and before that was Vice President and General Manager of the Legal / Professional Services business unit, for Interwoven, one of the leaders in the Enterprise Content Management market. Dan joined Interwoven as part of the successful merger between Interwoven and iManage, where Dan was Vice President of Marketing and Business Development. During Dan's career he has been an executive at several start-ups, where he was instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet Commerce (Selectica) and International Payments (Sonnet Financial). Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the University of Pennsylvania and an MBA from the Stanford Graduate School of Business. Friday, October 19, 2007 43

BACKGROUND TIME STRAIGHT FROM THE UN-USUAL SUSPECTS Friday, October 19, 2007 44

Peter Monks Director of Services at Alfresco Friday, October 19, 2007 45

The People John Powell, CEO Former COO of BusinessObjects John Newton, CTO & Chairman Former Co-Founder of Documentum (now EMC) Kevin Cochrane, VP of Product Management Former VP of WCM at Interwoven Matt Asay, VP of Business Development Former VP of Open Source Strategy at Novell Friday, October 19, 2007 46

Introducing Alfresco Open Open source, open standards Source Best-of-breed open source components Enterprise-scale, enterprise-infrastructure, Enterprise enterprise-control Documents, records, XML, web content, images, Content rich media, code … Most experienced content management team in the Management world, from Documentum and Interwoven Friday, October 19, 2007 47

How Do We Make Money? Open Source GPL Dual License Support and Multiple Channels Distribution Services ● Low cost of ● Most popular ● Try before buy ● Telesales distribution license ● Maintenance and ● Local integrators ● Global reach ● Protects support for ● Major SIs embedding production use ● Community opportunities ● OEM embedding development ● Certification & indemnification Friday, October 19, 2007 48

The Open Source Model Really Works 600,000+ downloads ● 15,000 Registered Community ● 12,000+ installations 300+ customers ● Leading Governments, Banks, Publishers, Education, Professional Services Industry Recognition ● Network World ● World Economic Forum ● EContent 100 Friday, October 19, 2007 49

Jeff Brainard Director of Marketing at Socialtext Friday, October 19, 2007 50

Introducing Socialtext Wikis: New Tools for Creating & Managing Content September 2007 Friday, October 19, 2007 51

McKinsey Global Survey 2007 Given hindsight, nearly two-thirds of companies surveyed would have invested more or sooner in Web 2.0 technologies, like wikis. Friday, October 19, 2007 52

McKinsey Global Survey 2007 In addition to internal collaboration, over half of companies surveyed using Web 2.0 tools to interface with customers & partners. Friday, October 19, 2007 53

Key Web 2.0 Findings • 80%+ of CIOs surveyed cited efficiency as biggest motivator for adoption of wikis & RSS. – Forrester, Fall 2006 • Wikis tap into collective knowledge, insights & creativity of communities of people both inside & outside an organization to drive faster creation of higher-quality content. – IDC, June 2007 • “With improved collaboration, we can tackle 16 to 20 new major initiatives, rather than just one or two.” – John Chambers, CEO of Cisco • Adoption of ‘critical mass’ of Web 2.0 technologies – blogs, wikis, RSS, social networks – give enterprises biggest bang for the buck. – Forrester, July 2007 Friday, October 19, 2007 54

Wikis Change How People Work In the past… Today… • Occupational spam; everyone is cc’d • Users digest information as needed • Valuable info assets lost in the inbox • Business knowledge stored in the wiki • Difficulty finding information • Search/tagging provides instant access • Knowledge around exception handling lost with • All knowledge of processes & exceptions stored in turnover the wiki • Project status handled via scheduled meetings • Participants publish real-time status updates to & concalls wiki • Organizational silos prevent idea flow • Wikis enable cross-functional teams • Partners & customers locked out of • Extranets enable deeper participation with collaboration partners & customers 50% of all corporations will have wikis by 2009. Internal ‘Wikipedias’ will go mainstream by 2010. Friday, October 19, 2007 55

Socialtext – Wikis Everywhere • Wikipedia-inside knowledgebase • Group collaboration & innovation • Project & process management • Dynamic intranet & Sharepoint wiki • Secure, shared workspaces • Extended team collaboration • Partner & supplier extranets • Public knowledgebase • Self-service portals • Social communities • Mobility Friday, October 19, 2007 56

Socialtext Customers Friday, October 19, 2007 57

KnowledgeWiki Screenshot Summary view of RSS feeds page content from any page Add attachments One-click search Add links Tags provide greater context Edit page & contribute to discussion Inter-workspace links to relevant content Add multimedia (images, videos, audio) Friday, October 19, 2007 58

Symantec Wiki Knowledgebase • “Wikipedia-inside” • Company-wide knowledge repository • Dashboard view tailored to user type/role • “What’s New” summary for communicating news • Tagging associates products into categories • Instant access via search & tag views • Embed links, images & multimedia content Friday, October 19, 2007 59

Angel.com Public IVR Wiki (www.socialtext.net/ivrwiki) Friday, October 19, 2007 60

Dan Carmel CEO at SpringCM Friday, October 19, 2007 61

A Fresh Approach to Enterprise Content Management SpringCM in 5 Minutes Dan Carmel, CEO Friday, October 19, 2007 62

Who is SpringCM? Experienced & dedicated team  Industry veterans from Open Text, Hyland, Interwoven,  Stellent, Filenet Top tier funding: Foundation Capital  Market leading product  Enterprise class – true SaaS - broadest functionality  Innovative solutions development platform / strategy  Emerging market leader  Top industry partners  Over 100 companies in 15 months; many F500 names  KM World 100 Companies to Watch  Rapidly growing ecosystem of partners  Friday, October 19, 2007 63

Customer Pain High Cost or Lost Productivity  Paperless remains elusive Many doc processes not automated   No true “E” in ECM – Most applications are departmental  Incremental application cost high – Require add-ons – Customization, integration, PS – Ongoing support, upgrades  Challenging for IT outside of most pressing needs – Large unmet need in corporations – Medium businesses neglected  High risk, long time to deploy Friday, October 19, 2007 64

SpringCM: The SaaS Advantage Complete software as a service means:  Broader functionality than deployed SW can deliver  Up and running in days – not months  Nothing to install  Low cost  Low risk – application fit, HW/SW and time/cost  Easy to administer  Easy to use  Easy to integrate – full web services API  Rapid releases – new functionality – responsive to needs  Greater insight into actual use patterns  Community - can be created  Friday, October 19, 2007 65

The Opportunity For large established ECM providers  Use SaaS to target smaller opportunities  Partner to avoid internal conflicts  Service bureaus, MFPs, ISVs  Add SaaS to your offerings  Web services integration / DM utility on the web  VARs, Resellers  Partner and build solutions on SaaS platforms to gain SaaS  advantage for your business Friday, October 19, 2007 66

The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

by Dan Keldsen

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