THE UN-USUAL
                             SUSPECTS

                            ECM MEETS
                           WIKIS...
BRIEF HISTORY OF DAN
            17 years of Marketing Experience
            16 years of “official” IT Experience
        ...
WHAT’S HAPPENING IN
         INFORMATION MANAGMENT
                  TODAY?



Friday, October 19, 2007          3
Infinite Choices,
                 Infinite Power


                           4
Friday, October 19, 2007            4
TOO MANY CHOICES
                 FOR SOLUTIONS



Friday, October 19, 2007          5
Equals Massive
                             Headache!


                                 6
Friday, October 19, 2007       ...
CHAOS
                               &
                           INDECISION



Friday, October 19, 2007                7
TRAPPED BY
                      I.T.?


Friday, October 19, 2007        8
BUT
          CLIFF
                           THAT
         NOTES:
                           DOESN’T
         YES, IT
  ...
WE’RE BUSIER THAN EVER




Friday, October 19, 2007         10
WE HAVE MORE
             “INFORMATION” THAN
                 EVER BEFORE



Friday, October 19, 2007          11
ARE THE CHOICES I’VE
             MADE HELPING MY
                 BUSINESS?



Friday, October 19, 2007           12
WHAT DOES THE MARKET
               THINK OF THE “NON-
              TRADITIONAL” WORLD?



Friday, October 19, 2007      ...
SURVEY SAYS...




Friday, October 19, 2007                    14
IMPORTANCE TO YOU         Critical/high                                                                Moderate           ...
YOUR UNDERSTANDING                       Expert/Good                                                                      ...
CHASM TIME

            THE MARKET IS NOT A SINGLE MASS
                EARLY ADOPTORS
                EARLY INNOVATORS
  ...
TECHNOLOGY ADOPTION
                  STRATEGIES
                                                       Conservatives:
   ...
TECHNOLOGY ADOPTION
                  LIFE CYCLE
                                     Main Street


                      ...
DARWIN-TIME

            OUT EVOLVING your competition is THE key
            Don’t overrun the appetite of consumers/buye...
DEALING WITH DARWIN




Friday, October 19, 2007               21
BECAUSE IF YOU
                       DON’T...



Friday, October 19, 2007             22
YOUR COMPETITORS
              ARE RUNNING 24/7,
             EVEN IF YOU AREN’T...



Friday, October 19, 2007           ...
BUT DON’T TAKE MY WORD
                 FOR IT...




Friday, October 19, 2007          24
Friday, October 19, 2007   25
Friday, October 19, 2007   26
Friday, October 19, 2007   27
Friday, October 19, 2007   28
Friday, October 19, 2007   29
Friday, October 19, 2007   30
Friday, October 19, 2007   31
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Friday, October 19, 2007   33
Friday, October 19, 2007   34
Friday, October 19, 2007   35
Friday, October 19, 2007   36
Friday, October 19, 2007   37
Friday, October 19, 2007   38
SO,
                 WHAT’S HAPPENING IN
                   DELIVERY MODELS,
                 AND HOW CONTENT IS
         ...
THE UN-USUAL SUSPECTS



            Alfresco - Open Source ECM
            SocialText - Enterprise Wikis
            Spri...
As Director of Services at Alfresco, Peter Monks is
   responsible for leading Alfresco’s consulting services
   organisat...
Jeff Brainard - With over ten years experience, Jeff Brainard is
   experienced in messaging, collaboration and related se...
Dan Carmel, CEO - brings more than 20 years of executive leadership experience to
       SpringCM. Prior to joining Spring...
BACKGROUND TIME

                       STRAIGHT FROM THE
                       UN-USUAL SUSPECTS



Friday, October 19, ...
Peter Monks
   Director of Services at Alfresco

Friday, October 19, 2007              45
The People

                           John Powell, CEO
                           Former COO of BusinessObjects



      ...
Introducing Alfresco

           Open            Open source, open standards



           Source          Best-of-breed o...
How Do We Make Money?
      Open Source          GPL Dual License      Support and        Multiple Channels
      Distribu...
The Open Source Model
                                                     Really Works
  600,000+ downloads
   ● 15,000 R...
Jeff Brainard
   Director of Marketing at Socialtext


Friday, October 19, 2007                 50
Introducing Socialtext Wikis:
             New Tools for Creating & Managing Content



                           Septemb...
McKinsey Global Survey 2007




        Given hindsight, nearly two-thirds of companies surveyed would
        have invest...
McKinsey Global Survey 2007




    In addition to internal collaboration, over half of companies surveyed
         using ...
Key Web 2.0 Findings


       • 80%+ of CIOs surveyed cited efficiency as biggest motivator for
         adoption of wikis...
Wikis Change How People Work

      In the past…                                        Today…
     •    Occupational spam...
Socialtext – Wikis Everywhere


                             • Wikipedia-inside knowledgebase
                            ...
Socialtext Customers




Friday, October 19, 2007   57
KnowledgeWiki Screenshot

    Summary view of                                 RSS feeds
      page content                ...
Symantec Wiki Knowledgebase

                                  • “Wikipedia-inside”

                                  • C...
Angel.com Public IVR Wiki
    (www.socialtext.net/ivrwiki)




Friday, October 19, 2007           60
Dan Carmel
       CEO at SpringCM


Friday, October 19, 2007   61
A Fresh Approach to
Enterprise Content Management




                           SpringCM in 5 Minutes
                   ...
Who is SpringCM?
              Experienced & dedicated team
          
                  Industry veterans from Open Text...
Customer Pain
      High Cost or Lost Productivity
         Paperless        remains elusive
              Many doc proce...
SpringCM: The SaaS Advantage
        Complete software as a service means:
    
             Broader functionality than d...
The Opportunity

         For large established ECM providers
     
             Use SaaS to target smaller opportunities...
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The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

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A "hyper keynote" and panel presentation made at our Advisory Trade Member Executive Summit in Chicago on 9/12/2007. (added panelists slides - inadvertently left them off in first posting)

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The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

  1. 1. THE UN-USUAL SUSPECTS ECM MEETS WIKIS, SAAS, OPEN SOURCE Facilitated by Dan Keldsen Director, Market Intelligence at AIIM dkeldsen<at>aiim<dot>org 1 Friday, October 19, 2007 1
  2. 2. BRIEF HISTORY OF DAN 17 years of Marketing Experience 16 years of “official” IT Experience Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work 3.5 years working within Perot Systems ($3 Billion annual revenue) Who knew that voting for him meant I’d work for him 12 years later? Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM Friday, October 19, 2007 2
  3. 3. WHAT’S HAPPENING IN INFORMATION MANAGMENT TODAY? Friday, October 19, 2007 3
  4. 4. Infinite Choices, Infinite Power 4 Friday, October 19, 2007 4
  5. 5. TOO MANY CHOICES FOR SOLUTIONS Friday, October 19, 2007 5
  6. 6. Equals Massive Headache! 6 Friday, October 19, 2007 6
  7. 7. CHAOS & INDECISION Friday, October 19, 2007 7
  8. 8. TRAPPED BY I.T.? Friday, October 19, 2007 8
  9. 9. BUT CLIFF THAT NOTES: DOESN’T YES, IT SELL DOES! BOOKS Friday, October 19, 2007 9
  10. 10. WE’RE BUSIER THAN EVER Friday, October 19, 2007 10
  11. 11. WE HAVE MORE “INFORMATION” THAN EVER BEFORE Friday, October 19, 2007 11
  12. 12. ARE THE CHOICES I’VE MADE HELPING MY BUSINESS? Friday, October 19, 2007 12
  13. 13. WHAT DOES THE MARKET THINK OF THE “NON- TRADITIONAL” WORLD? Friday, October 19, 2007 13
  14. 14. SURVEY SAYS... Friday, October 19, 2007 14
  15. 15. IMPORTANCE TO YOU Critical/high Moderate Not at All HUH? 100% I M P O 75% R T Enterprise 2.0, A N Wikis, Blogs, RSS, 50% C SaaS, E Open Source 25% Critical to Moderate Over 60-70% 0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt. Enterprise Search IA IOA Delivery Content Security Data Leak Prev. Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Friday, October 19, 2007 15
  16. 16. YOUR UNDERSTANDING Expert/Good Familiar Vaguely None 100% U n d e 75% r Enterprise 2.0, s Wikis, Blogs, RSS, t a SaaS, 50% n Open Source d i Vague to No Understanding n 25% Over 50-70% g Tide is Rising Here 0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt. Enterprise Search IA IOA Delivery Content Security Data Leak Prev. Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Friday, October 19, 2007 16
  17. 17. CHASM TIME THE MARKET IS NOT A SINGLE MASS EARLY ADOPTORS EARLY INNOVATORS CHASM LATE INNOVATORS MAINSTREAM LAGGARDS Friday, October 19, 2007 17
  18. 18. TECHNOLOGY ADOPTION STRATEGIES Conservatives: Pragmatists: Stick with what’s proven! Stick with the herd! Visionaries: Skeptics: Get ahead of the herd! Just say No! Techies: Just try it! Friday, October 19, 2007 18
  19. 19. TECHNOLOGY ADOPTION LIFE CYCLE Main Street Tornado Early Market Chasm Bowling Alley Friday, October 19, 2007 19
  20. 20. DARWIN-TIME OUT EVOLVING your competition is THE key Don’t overrun the appetite of consumers/buyers and accelerate off into no-man’s land Mergers & Acquisitions are one route - expensive What are the alternatives? Friday, October 19, 2007 20
  21. 21. DEALING WITH DARWIN Friday, October 19, 2007 21
  22. 22. BECAUSE IF YOU DON’T... Friday, October 19, 2007 22
  23. 23. YOUR COMPETITORS ARE RUNNING 24/7, EVEN IF YOU AREN’T... Friday, October 19, 2007 23
  24. 24. BUT DON’T TAKE MY WORD FOR IT... Friday, October 19, 2007 24
  25. 25. Friday, October 19, 2007 25
  26. 26. Friday, October 19, 2007 26
  27. 27. Friday, October 19, 2007 27
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  30. 30. Friday, October 19, 2007 30
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  33. 33. Friday, October 19, 2007 33
  34. 34. Friday, October 19, 2007 34
  35. 35. Friday, October 19, 2007 35
  36. 36. Friday, October 19, 2007 36
  37. 37. Friday, October 19, 2007 37
  38. 38. Friday, October 19, 2007 38
  39. 39. SO, WHAT’S HAPPENING IN DELIVERY MODELS, AND HOW CONTENT IS CREATED TODAY? Friday, October 19, 2007 39
  40. 40. THE UN-USUAL SUSPECTS Alfresco - Open Source ECM SocialText - Enterprise Wikis SpringCM - ECM On-Demand Friday, October 19, 2007 40
  41. 41. As Director of Services at Alfresco, Peter Monks is responsible for leading Alfresco’s consulting services organisation.  Peter joined Alfresco in early 2007, and had spent most of the previous decade working in the web content management space, in both consulting (Avenue A | Razorfish,Vignette Professional Services, PricewaterhouseCoopers) and product management (Vignette) roles.  Prior to that, Peter had specialised in 3 tier client / server applications based on BEA’s Tuxedo product line for financial services organisations. Friday, October 19, 2007 41
  42. 42. Jeff Brainard - With over ten years experience, Jeff Brainard is experienced in messaging, collaboration and related security technologies. Jeff is Director of Marketing at Socialtext, an enterprise wiki company, where he manages the company's outbound product marketing and lead-generation activities. Previously, Brainard worked in senior sales and marketing management roles at Reconnex, Mirapoint, AirFlash/Webraska and Sun Microsystems. Friday, October 19, 2007 42
  43. 43. Dan Carmel, CEO - brings more than 20 years of executive leadership experience to SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation Capital, a Silicon Valley Venture Capital firm. Before joining Foundation Capital, Dan served as President and CEO of Itemfield, which was acquired by Informatica in 2005, and before that was Vice President and General Manager of the Legal / Professional Services business unit, for Interwoven, one of the leaders in the Enterprise Content Management market. Dan joined Interwoven as part of the successful merger between Interwoven and iManage, where Dan was Vice President of Marketing and Business Development. During Dan's career he has been an executive at several start-ups, where he was instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet Commerce (Selectica) and International Payments (Sonnet Financial). Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the University of Pennsylvania and an MBA from the Stanford Graduate School of Business. Friday, October 19, 2007 43
  44. 44. BACKGROUND TIME STRAIGHT FROM THE UN-USUAL SUSPECTS Friday, October 19, 2007 44
  45. 45. Peter Monks Director of Services at Alfresco Friday, October 19, 2007 45
  46. 46. The People John Powell, CEO Former COO of BusinessObjects John Newton, CTO & Chairman Former Co-Founder of Documentum (now EMC) Kevin Cochrane, VP of Product Management Former VP of WCM at Interwoven Matt Asay, VP of Business Development Former VP of Open Source Strategy at Novell Friday, October 19, 2007 46
  47. 47. Introducing Alfresco Open Open source, open standards Source Best-of-breed open source components Enterprise-scale, enterprise-infrastructure, Enterprise enterprise-control Documents, records, XML, web content, images, Content rich media, code … Most experienced content management team in the Management world, from Documentum and Interwoven Friday, October 19, 2007 47
  48. 48. How Do We Make Money? Open Source GPL Dual License Support and Multiple Channels Distribution Services ● Low cost of ● Most popular ● Try before buy ● Telesales distribution license ● Maintenance and ● Local integrators ● Global reach ● Protects support for ● Major SIs embedding production use ● Community opportunities ● OEM embedding development ● Certification & indemnification Friday, October 19, 2007 48
  49. 49. The Open Source Model Really Works 600,000+ downloads ● 15,000 Registered Community ● 12,000+ installations 300+ customers ● Leading Governments, Banks, Publishers, Education, Professional Services Industry Recognition ● Network World ● World Economic Forum ● EContent 100 Friday, October 19, 2007 49
  50. 50. Jeff Brainard Director of Marketing at Socialtext Friday, October 19, 2007 50
  51. 51. Introducing Socialtext Wikis: New Tools for Creating & Managing Content September 2007 Friday, October 19, 2007 51
  52. 52. McKinsey Global Survey 2007 Given hindsight, nearly two-thirds of companies surveyed would have invested more or sooner in Web 2.0 technologies, like wikis. Friday, October 19, 2007 52
  53. 53. McKinsey Global Survey 2007 In addition to internal collaboration, over half of companies surveyed using Web 2.0 tools to interface with customers & partners. Friday, October 19, 2007 53
  54. 54. Key Web 2.0 Findings • 80%+ of CIOs surveyed cited efficiency as biggest motivator for adoption of wikis & RSS. – Forrester, Fall 2006 • Wikis tap into collective knowledge, insights & creativity of communities of people both inside & outside an organization to drive faster creation of higher-quality content. – IDC, June 2007 • “With improved collaboration, we can tackle 16 to 20 new major initiatives, rather than just one or two.” – John Chambers, CEO of Cisco • Adoption of ‘critical mass’ of Web 2.0 technologies – blogs, wikis, RSS, social networks – give enterprises biggest bang for the buck. – Forrester, July 2007 Friday, October 19, 2007 54
  55. 55. Wikis Change How People Work In the past… Today… • Occupational spam; everyone is cc’d • Users digest information as needed • Valuable info assets lost in the inbox • Business knowledge stored in the wiki • Difficulty finding information • Search/tagging provides instant access • Knowledge around exception handling lost with • All knowledge of processes & exceptions stored in turnover the wiki • Project status handled via scheduled meetings • Participants publish real-time status updates to & concalls wiki • Organizational silos prevent idea flow • Wikis enable cross-functional teams • Partners & customers locked out of • Extranets enable deeper participation with collaboration partners & customers 50% of all corporations will have wikis by 2009. Internal ‘Wikipedias’ will go mainstream by 2010. Friday, October 19, 2007 55
  56. 56. Socialtext – Wikis Everywhere • Wikipedia-inside knowledgebase • Group collaboration & innovation • Project & process management • Dynamic intranet & Sharepoint wiki • Secure, shared workspaces • Extended team collaboration • Partner & supplier extranets • Public knowledgebase • Self-service portals • Social communities • Mobility Friday, October 19, 2007 56
  57. 57. Socialtext Customers Friday, October 19, 2007 57
  58. 58. KnowledgeWiki Screenshot Summary view of RSS feeds page content from any page Add attachments One-click search Add links Tags provide greater context Edit page & contribute to discussion Inter-workspace links to relevant content Add multimedia (images, videos, audio) Friday, October 19, 2007 58
  59. 59. Symantec Wiki Knowledgebase • “Wikipedia-inside” • Company-wide knowledge repository • Dashboard view tailored to user type/role • “What’s New” summary for communicating news • Tagging associates products into categories • Instant access via search & tag views • Embed links, images & multimedia content Friday, October 19, 2007 59
  60. 60. Angel.com Public IVR Wiki (www.socialtext.net/ivrwiki) Friday, October 19, 2007 60
  61. 61. Dan Carmel CEO at SpringCM Friday, October 19, 2007 61
  62. 62. A Fresh Approach to Enterprise Content Management SpringCM in 5 Minutes Dan Carmel, CEO Friday, October 19, 2007 62
  63. 63. Who is SpringCM? Experienced & dedicated team  Industry veterans from Open Text, Hyland, Interwoven,  Stellent, Filenet Top tier funding: Foundation Capital  Market leading product  Enterprise class – true SaaS - broadest functionality  Innovative solutions development platform / strategy  Emerging market leader  Top industry partners  Over 100 companies in 15 months; many F500 names  KM World 100 Companies to Watch  Rapidly growing ecosystem of partners  Friday, October 19, 2007 63
  64. 64. Customer Pain High Cost or Lost Productivity  Paperless remains elusive Many doc processes not automated   No true “E” in ECM – Most applications are departmental  Incremental application cost high – Require add-ons – Customization, integration, PS – Ongoing support, upgrades  Challenging for IT outside of most pressing needs – Large unmet need in corporations – Medium businesses neglected  High risk, long time to deploy Friday, October 19, 2007 64
  65. 65. SpringCM: The SaaS Advantage Complete software as a service means:  Broader functionality than deployed SW can deliver  Up and running in days – not months  Nothing to install  Low cost  Low risk – application fit, HW/SW and time/cost  Easy to administer  Easy to use  Easy to integrate – full web services API  Rapid releases – new functionality – responsive to needs  Greater insight into actual use patterns  Community - can be created  Friday, October 19, 2007 65
  66. 66. The Opportunity For large established ECM providers  Use SaaS to target smaller opportunities  Partner to avoid internal conflicts  Service bureaus, MFPs, ISVs  Add SaaS to your offerings  Web services integration / DM utility on the web  VARs, Resellers  Partner and build solutions on SaaS platforms to gain SaaS  advantage for your business Friday, October 19, 2007 66

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