The Un-Usual Suspects (wikis, open source, saas)

UNDERSTANDING THE IMPACT OF A NEW CAST OF SUPPLIERS Panelists from non-traditional ECM provider organizations Facilitated by Dan Keldsen Director, Market Intelligence at AIIM 1 Wednesday, September 12, 2007 1

BRIEF HISTORY OF DAN 17 years of Marketing Experience 16 years of “ofﬁcial” IT Experience Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work 3.5 years working within Perot Systems ($3 Billion annual revenue) Who knew that voting for him meant I’d work for him 12 years later? Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM Wednesday, September 12, 2007 2

WHAT’S HAPPENING IN INFORMATION MANAGMENT TODAY? Wednesday, September 12, 2007 3

Infinite Choices, Infinite Power 4 Wednesday, September 12, 2007 4

TOO MANY CHOICES FOR SOLUTIONS Wednesday, September 12, 2007 5

Equals Massive Headache! 6 Wednesday, September 12, 2007 6

CHAOS & INDECISION Wednesday, September 12, 2007 7

TRAPPED BY I.T.? Wednesday, September 12, 2007 8

BUT CLIFF THAT NOTES: DOESN’T YES, IT SELL DOES! BOOKS Wednesday, September 12, 2007 9

WE’RE BUSIER THAN EVER Wednesday, September 12, 2007 10

WE HAVE MORE “INFORMATION” THAN EVER BEFORE Wednesday, September 12, 2007 11

ARE THE CHOICES I’VE MADE HELPING MY BUSINESS? Wednesday, September 12, 2007 12

WHAT DOES THE MARKET THINK OF THE “NON- TRADITIONAL” WORLD? Wednesday, September 12, 2007 13

SURVEY SAYS... Wednesday, September 12, 2007 14

IMPORTANCE TO YOU Critical/high Moderate Not at All HUH? 100% I M P O 75% R T Enterprise 2.0, A N Wikis, Blogs, RSS, 50% C SaaS, E Open Source 25% Critical to Moderate Over 60-70% 0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt. Enterprise Search IA IOA Delivery Content Security Data Leak Prev. Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Wednesday, September 12, 2007 15

YOUR UNDERSTANDING Expert/Good Familiar Vaguely None 100% U n d e 75% r Enterprise 2.0, s Wikis, Blogs, RSS, t a SaaS, 50% n Open Source d i Vague to No Understanding n 25% Over 50-70% g Tide is Rising Here 0% KM Innovation Mgmt. SNA WCM Portals DAM SaaS Open Source BPM Records Mgmt. Enterprise Search IA IOA Delivery Content Security Data Leak Prev. Enterprise 2.0 Wikis,blogs,RSS Collab. Findability Wednesday, September 12, 2007 16

CHASM TIME THE MARKET IS NOT A SINGLE MASS EARLY ADOPTORS EARLY INNOVATORS CHASM LATE INNOVATORS MAINSTREAM LAGGARDS Wednesday, September 12, 2007 17

TECHNOLOGY ADOPTION STRATEGIES Conservatives: Pragmatists: Stick with what’s proven! Stick with the herd! Visionaries: Skeptics: Get ahead of the herd! Just say No! Techies: Just try it! Wednesday, September 12, 2007 18

TECHNOLOGY ADOPTION LIFE CYCLE Main Street Tornado Early Market Chasm Bowling Alley Wednesday, September 12, 2007 19

DARWIN-TIME OUT EVOLVING your competition is THE key Don’t overrun the appetite of consumers/buyers and accelerate off into no-man’s land Mergers & Acquisitions are one route - expensive What are the alternatives? Wednesday, September 12, 2007 20

DEALING WITH DARWIN Wednesday, September 12, 2007 21

BECAUSE IF YOU DON’T... Wednesday, September 12, 2007 22

YOUR COMPETITORS ARE RUNNING 24/7, EVEN IF YOU AREN’T... Wednesday, September 12, 2007 23

BUT DON’T TAKE MY WORD FOR IT... Wednesday, September 12, 2007 24

Wednesday, September 12, 2007 25

SO, WHAT’S HAPPENING IN DELIVERY MODELS, AND HOW CONTENT IS CREATED TODAY? Wednesday, September 12, 2007 39

THE UN-USUAL SUSPECTS Alfresco - Open Source ECM SocialText - Enterprise Wikis SpringCM - ECM On-Demand Wednesday, September 12, 2007 40

As Director of Services at Alfresco, Peter Monks is responsible for leading Alfresco’s consulting services organisation. Peter joined Alfresco in early 2007, and had spent most of the previous decade working in the web content management space, in both consulting (Avenue A | Razorﬁsh,Vignette Professional Services, PricewaterhouseCoopers) and product management (Vignette) roles. Prior to that, Peter had specialised in 3 tier client / server applications based on BEA’s Tuxedo product line for ﬁnancial services organisations. Wednesday, September 12, 2007 41

Jeff Brainard - With over ten years experience, Jeff Brainard is experienced in messaging, collaboration and related security technologies. Jeff is Director of Marketing at Socialtext, an enterprise wiki company, where he manages the company's outbound product marketing and lead-generation activities. Previously, Brainard worked in senior sales and marketing management roles at Reconnex, Mirapoint, AirFlash/Webraska and Sun Microsystems. Wednesday, September 12, 2007 42

Dan Carmel, CEO - brings more than 20 years of executive leadership experience to SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation Capital, a Silicon Valley Venture Capital ﬁrm. Before joining Foundation Capital, Dan served as President and CEO of Itemﬁeld, which was acquired by Informatica in 2005, and before that was Vice President and General Manager of the Legal / Professional Services business unit, for Interwoven, one of the leaders in the Enterprise Content Management market. Dan joined Interwoven as part of the successful merger between Interwoven and iManage, where Dan was Vice President of Marketing and Business Development. During Dan's career he has been an executive at several start-ups, where he was instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet Commerce (Selectica) and International Payments (Sonnet Financial). Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the University of Pennsylvania and an MBA from the Stanford Graduate School of Business. Wednesday, September 12, 2007 43

The Un-Usual Suspects (wikis, open source, saas)

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