From the classic "Extraordinary Popular Delusions and the Madness of Crowds" (from 1841) through "The Wisdom of Crowds" (2004) and the rise of Web 2.0, at a glance, it looks like ANY organization can just tap into a community, grab the best ideas and take them to market.
But "crowdsourcing" isn't magic - and all too often, without planning, process, management and metrics, you're likely to end up with a "flat-lined crowd" (the "the silent majority") or outright "mob" ("innovation insanity").
Where are YOU and your COMPANY in the innovation maturity curve? Where does your community align or disengage?
Find out how to assess where to start, dangers to watch out for, and how to increase the odds of successful innovation communities.
Expert commentary provided by Dan Keldsen, Innovation Principal at Information Architected, and ranked as one of the Most Inﬂuential Enterprise 2.0 Bloggers by SeekOmega.com and Top Analyst Bloggers and Twitters by Technobabble 2.0, for two years running. Find him on twitter @dankeldsen.
This presentation was given on Thursday April 29, 2010, on a webinar hosted by Awareness Networks. Thanks to Mike, Christine and the Awareness Team for hosting the discussion, and to the several hundred who registered and sat in on the webinar.
Keep an eye on www.InformationArchitected.com for the follow-on whitepaper, with further depth on the survey-based research we'll be publishing in May 2010.
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