Get Your Innovation On
“Minds On”
Brains, brains, everywhere...
but are they put to use?
Dan Keldsen
Co-founder & Principal
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners
www.InformationArchitected.com/thinking

When w as the last
time your company
dedicat ed efforts to
improv e thinking?
to m ake better
decisions?
to innovate?
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Who here considers
themselves to
be innovative or creative?

“I’m not creative”
is a poor excuse
Everyone is creative - but with different strengths
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Creative Problem Solving
Decision Making
It’s time to rebuild the foundation
of business thinking
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

First:
It’s about
empowering
yourself...
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Don’t Fear Tools
They MAGNIFY your strengths
Same tools that help rocket scientists, Disney,
Pixar, gaming, marketing - home of some of the
most creative minds in the world - use thinking
tools - why wouldn’t you? (why didn’t I?)
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Two Sides of Dan
(and the difference 20 years makes)
The Artist: The Businessman:
“You’re creative or you aren’t “Who needs creativity in
- Who needs tools? What’re business? It’s business.”
you lookin’ at anyway?”
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Idea Generation Tools (Creative Thinking)
Attribute Morphological
Force-Fitting SCAMPER Brainstorming
Listing Matrix
Idea Focusing Tools (Critical Thinking)
Paired
Hits and Hot Sequencing: Evaluation
ALoU Comparison
Spots SML Matrix
Analysis
(c) 2009 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

If you don’t have the tools
to create and vet ideas...
How can you hope to compete
with MASTERS of innovation?
“That’s not a knife... THIS is a knife”
Crocodile Dundee
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

For example - Toyota:
Source: Matthew E. May
Author of “The Elegant Solution” & “In Pursuit of Elegance”
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Second:
It’s about
making better
teams...
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Better Teams
(Through Science)
What’s your VIEW?
Orientation to Change Manner of Processing
Explorer Developer External Internal
Ways of Deciding
Person Task
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Teamwork is a must
And guessing which eggs are
best is nearly impossible
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Tying Tools to Teams
If brainstorming as a team is painful or
useless... you’re doing it wrong.
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Third:
It’s about
magnifying &
sustaining the
ability to keep
changing
EVERY DAY
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Because you
can’t outrun
the future by
holding onto
the “rules” of
the past
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

The fact is that for any person or organization to survive in
the face of constant & dramatic changes... You MUST be...
Always Thinking,
Always Teaming... 24/7/365
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Wrap-up
Empower Yourself
Create Better Teams
Magnify & Sustain
Thinking Skills,
Always
(c) 2009 Dan Keldsen, Information Architected, Inc.,
3rd party trademarks retained by original owners

Let’s get busy
Connect & Converse:
twitter.com/dankeldsen
linkedin.com/in/dankeldsen
dk@InformationArchitected.com
Interested in better thinking skills? Buzz me.
InformationArchitected.com/thinking
(c) 2009 Dan Keldsen, Information Architected, Inc., Photo by Net_Efekt.
3rd party trademarks retained by original owners Flickr.com/photos/wheatfields/116810137