0
Note:
   This presentation was first created in 2005, as an alternative point of view to training sessions I did with
   De...
What are Folksonomies?

                    • Relatively recently coined term (2003+),
                           marrying...
Dan Keldsen
                               Director, Market Intelligence at aiim.org
                               dan (d...
The issue is “should users have their own
                 tagging capabilities, or should we just do
                   t...
Best Understood
                                 via Examples
                                 http://del.icio.us


      ...
My del.icio.us homepage




                                                     Dan Keldsen
                             ...
my del.icio.us - all tags exposed




                                            Dan Keldsen
                            ...
All my tags as a “tag cloud” - size and
                   color denotes frequency of use




                            ...
Relatively new feature-set:
                     Bundles (2 layer taxonomies)




                                        ...
Ways multiple OTHER people
                  tag a URL (the social aspect)




                                           ...
Emergent Vocab gets REALLY
                interesting with larger numbers




                                          D...
And even larger numbers




                                                    Dan Keldsen
                              ...
Gmail - free-form tagging isn’t
                        just for del.icio.us
                    • Gmail is Google’s free,...
Bundles via “Tag Clouds”




                                                     Dan Keldsen
                            ...
Looks like webmail...




                                                       Dan Keldsen
                             ...
Gmail “labels”




                                                Dan Keldsen
                                           ...
Google, so Search is available
                 (searching on “keyword” here)




                                        ...
Some labels are implied, rather
                    than explicitly applied




                                          ...
Faceted Navigation
                                      Visual, and “Traditional”

                          The “magic” ...
Facetmap.com

                    • Very simple interfaces, a proof of concept
                           site, but useful...
Dan Keldsen
                               Director, Market Intelligence at aiim.org
                               dan (d...
Interactive
                                 sliders,
                               manipulates
                         ...
Interactive sliders,
                                    manipulating facets

                               Have to hit t...
Faceted Navigation is
                               database filtering, but
                               many interfaces...
Drop-Down style

                               VARIETAL= Red Wines,
                                 White Wines, etc.

 ...
Facets don’t have
                               to be “raw values”
                               can be higher-level
   ...
Selected “German” as the Region

                           Facets are primarily used to stack
                           ...
Continuing to Filter,
                               Added “White Wines” as a
                               Filter, just ...
Demo:
                                  Iokio
                               CameraFinder

                               ...
Dan Keldsen
                               Director, Market Intelligence at aiim.org
                               dan (d...
Demo:
                                     Iokio
                               Omniscope Viewer
                         ...
Facets are very
                       powerful, but time-
                      consuming to identify,
                  ...
Folksonomies and
                                     Facets
                               Two great tastes that... well,...
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Folksonomies And Facets

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This is a presentation I'd initially put together back in 2005, and for some reason, never shared publicly (for no good reason). It's not the most beautiful of presentations, but my purposes in presenting this in 2005 was to introduce a rising meme around folksonomy, in the midst of intense 2-2.5 day taxonomy training I was doing at the time. There's much more awareness now than then, but it's still relatively early days. Happy to discuss in far more detail.

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Transcript of "Folksonomies And Facets"

  1. 1. Note: This presentation was first created in 2005, as an alternative point of view to training sessions I did with Delphi Group in our Proving Ground on Taxonomy and Information Architecture. In the first 18 months or so of introducing this 30-45 minute section of our 2.5 days of content, I had many hostile or at the least, skeptical responses to this. Even the most diehard of “traditional” librarians in the crowd however, started to turn a corner in late 2006, and this is much more commonplace from a library services standpoint. Now, if we can only get business MANAGERS to understand why social bookmarking or tagging services might add value in their organizations... a nut that may be harder to crack. Folksonomies Chaotic Mess? Controlled Vocabulary Replacement? Temporary Blip? Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 1
  2. 2. What are Folksonomies? • Relatively recently coined term (2003+), marrying the idea of having a collected vocabulary, but personalized, and emerging from the users rather than by “experts” • Taken to the extreme, there are some people who believe Folksonomies completely obliterate the need/desire for any controlled vocabulary efforts ➡ Extremes are for extremists. Let’s not go crazy here... Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 2
  3. 3. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 3
  4. 4. The issue is “should users have their own tagging capabilities, or should we just do the research to determine what the official single tag should be for content?” Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 4
  5. 5. Best Understood via Examples http://del.icio.us Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 5
  6. 6. My del.icio.us homepage Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 6
  7. 7. my del.icio.us - all tags exposed Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 7
  8. 8. All my tags as a “tag cloud” - size and color denotes frequency of use Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 8
  9. 9. Relatively new feature-set: Bundles (2 layer taxonomies) Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 9
  10. 10. Ways multiple OTHER people tag a URL (the social aspect) Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 10
  11. 11. Emergent Vocab gets REALLY interesting with larger numbers Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 11
  12. 12. And even larger numbers Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 12
  13. 13. Gmail - free-form tagging isn’t just for del.icio.us • Gmail is Google’s free, web-based e- mail using AJAX, and basic precepts of: • In-context Ads alongside your mail window (creepy privacy invasion?) • Free-form tagging ala del.icio.us (without social sharing) • Never delete e-mail because you’re running out of space - keep it all and search or “flip” your mail around Dan Keldsen Director, Market Intelligence at aiim.org tags dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 13
  14. 14. Bundles via “Tag Clouds” Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 14
  15. 15. Looks like webmail... Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 15
  16. 16. Gmail “labels” Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 16
  17. 17. Google, so Search is available (searching on “keyword” here) Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 17
  18. 18. Some labels are implied, rather than explicitly applied Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 18
  19. 19. Faceted Navigation Visual, and “Traditional” The “magic” is in the facet [database] structure Chose tags/fields/facets that mean something to your communit(y/ies) Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 19
  20. 20. Facetmap.com • Very simple interfaces, a proof of concept site, but useful to prototype with no software of your own around faceted navigation • Wine demo follows, but you can create your own, assuming you want to dive into XML or structured file creation Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 20
  21. 21. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 21
  22. 22. Interactive sliders, manipulates the facets Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 22
  23. 23. Interactive sliders, manipulating facets Have to hit the button to see the result list Later example is “live” and dynamic Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 23
  24. 24. Faceted Navigation is database filtering, but many interfaces exist COLUMNAR shown here Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 24
  25. 25. Drop-Down style VARIETAL= Red Wines, White Wines, etc. REGION = French, Italian, etc. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 25
  26. 26. Facets don’t have to be “raw values” can be higher-level categories/values Taxonomy Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 26
  27. 27. Selected “German” as the Region Facets are primarily used to stack filters, without having to teach users in advance about the lexicon Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 27
  28. 28. Continuing to Filter, Added “White Wines” as a Filter, just by clicking on the facet Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 28
  29. 29. Demo: Iokio CameraFinder Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 29
  30. 30. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 30
  31. 31. Demo: Iokio Omniscope Viewer w/Van Gogh dataset Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 31
  32. 32. Facets are very powerful, but time- consuming to identify, create and maintain Make sure a recognizable cost savings or revenue/improvement metric demonstrates that facets are worth the effort Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 32
  33. 33. Folksonomies and Facets Two great tastes that... well, you get the idea. Dan Keldsen Director, Market Intelligence at aiim.org dan (dot) keldsen (at) aiim (dot) org www.linkedin.com/in/dankeldsen Wednesday, February 27, 2008 33
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