Enterprise 2.0 =
Knowledge
Management 2.0?
Dan Keldsen
Co-founder and Principal
www.InformationArchitected.com

Main Sources
for Research

www.aiim.org/enterprise20
441 respondents, 80+
pages, 70+ charts/figures
Released Q1 2008

50 Podcasts

>300 comments by >170 readers
>140 MyBlogLog Community
Members
>200 Blog Entries
www.BizTechTalk.com
>50 blogs linking back
>450 RSS readers

>1300 Connections

15 Years in “the biz”
Lucky 13 with Delphi Group (IT, Analyst, Consultant)
2 with AIIM.org (Analyst, Educator)
Started Information Architected in 2008

Foundations
(Definitions)

Enterprise 2.0
• “The use of emergent social software
platforms within companies, or between
companies and their partners or customers”
Source: Harvard Professor Andrew McAfee

Enterprise 2.0
“A system of web-based technologies that
•
provide rapid and agile collaboration,
information sharing, emergence and
integration capabilities in the extended
enterprise”
Source: AIIM Market IQ on Enterprise 2.0 Q1 2008 - www.aiim.org/enterprise20

Knowledge
Management
\"Leveraging collective wisdom and experience to
accelerate innovation and responsiveness”
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006

Let’s Dive On In...

Early KM
(KM 1.0)

Automatic Analysis of E-mail Patterns
Too Much
Carried Away with
Technology
20 Algorithms for Extracting
“Knowledge” from the Information
Flow
Too Little
Painful Knowledgebase interfaces for
input (and output)

Individual
Short-term Incentives
Lack of Attention to
Culture
(You Get What You Reward)
Teaming
Teaming
Long-term Incentives
Teaming
Teaming
Teaming

Academic Theory
Collides with Reality

End Results?

KM 1.0 Had Success
in (Some) Orgs
(But in many more, KM is a dirty
word if known at all)

Still... Knowledge
Remains Blocked

Source:
Executive Insights into Enterprise 2.0:
Lessons from the ENTERPRISE 2.0 EXECUTIVE ROUNDTABLE
SYDNEY 13 February 2008
futureexploration.net/e2ef/blog/2008/03/complimentary_report_executive.html

But didn’t KM solve
this years ago?

No Matter How
Important We Believe
KM to Be

To Most
Organizations, KM is...
Under the Radar

Meanwhile...
KM Practitioners
say...
“I’m Not Dead Yet!”
Source: Monty Python and the Holy Grail (YouTube)

The Primary KM
Issues Still Remain

Brains...
Can’t hire the talent you
want, aren’t tapping the
talent you already have.

Tools
Low-barrier and Lowest-common-denominator
are not the same thing
Is E-mail the devil?

Mis-used,
Un-used,
and
Abused
Technology
Cartoon from:
http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx

NOTE TO SELF:
Yes, It
Does!
KM
ugh T
tho OU
ven t AB
E o
s n tech, O it
i
to D ch
ard T te
t’s h HOU
I
WIT

Culture Creeps
Cautiously

The Solution?

Capture “Knowledge
Work” as Daily Work
(Don’t Capture Knowledge Separately)

Knowledge is
Information Applied
and Re-used, not
just Collected

Source: www.gapingvoid.com/0804enrich.jpg

Loops & Emergence

OODA loop
Observe
Orient
Detect
Act
Source: www.thefabricator.com (graphic)
Col. John \"40 second\" Boyd, USAF (model)

Wiki Adoption Loop
From “Organisational Wiki Adoption” by Mike Cannon-Brookes (Atlassian) @ http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption/

The Knowledge Chain
Awareness
Responsiveness
External Internal
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006

Market Drivers for Enterprise 2.0
& Modernizing KM
Source: AIIM Market Intelligence

Let’s Peek at Findings
(from Market IQ on Enterprise 2.0)

KM-Inclined?

Inclination Determined
by 12 weighted profiling questions taken from
KM2 Methodology

How Critical is E2.0 to Your Organization’s
Overall Business Goals/Success?
Clos
e
KM I in Gene
nclin r
ed S al, but
as M
ore S ee E2.
0
ignifi
cant
Source: AIIM Market Intelligence

How Well is Enterprise 2.0 Understood
in Your Organization?
KM I
nclin
ed a
Und Early in re
ersta
ndin
g an
Adop d
tion
Source: AIIM Market Intelligence

In Your Organization, Which Departments
Are Primary Users of E2.0 Functionality?
E2.0
is
Ever
KM I ywhere
in
nclin
ed O
rgs
Source: AIIM Market Intelligence

What Level of Impact (Planned or Realized) Does
E2.0 Have on Individuals in Your Organization?
KM Inclined
Netw
orkin
Shar g, C
o
ing,
Qua mmunit
Stro lity, S ies,
nger peed
for K
All Respondents all
M In
cline
d
Source: AIIM Market Intelligence

What Impact (Planned or Realized) Does E2.0 Have on the
Following Business Goals & Objectives in Your Organization?
KM Inclined
Inter
nal a
nd E
Colla
xtern
bora
al Ca
tion
and
Shar pture,
All Respondents Mag ing a
nified re
Source: AIIM Market Intelligence

Is Implementation of E2.0 in Your Organization
Driven More by Ad Hoc Usage or a Strategy?
KM D
Acci oesn’t
dent
ally
Hap
p
Strat en,
e
Nec gy is
essa
ry
Source: AIIM Market Intelligence

Where Do You Feel Your Organization’s Adoption
is with Regards to the Following Technologies?
(KM Inclined)
Source: AIIM Market Intelligence

Where Do You Feel Your Organization’s Adoption
is with Regards to the Following Technologies?
(All Respondents)
Source: AIIM Market Intelligence

Is an ROI Study Required as Part of
Your Planning for Enterprise 2.0?
Not
ever
ythin
warr g
ants
calcu
ROI
lation
an e
xcus - but it’s
e to not
eithe avoid it
r!
Source: AIIM Market Intelligence

Does Your Organization Measure the Success
of Enterprise 2.0 the Same Way You Do?
Cultu
Matt re
ers!
Source: AIIM Market Intelligence

What Are the Biggest Impediments to
Implementing E2.0 in Your Organization?
Cog
nition
, Cu
Cost lture
, and ,
Con
trol
Source: AIIM Market Intelligence

Who Specifically has Budget Authority
for Enterprise 2.0 in Your Organization?
Isn’t
E2.0
Abou
Bott t
om-u
Yes, p?
but T
op-d
Bud own
get i
saV
Goo ery
d Th
ing..
.
Source: AIIM Market Intelligence

So is E2.0 = KM 2.0?

What do YOU think?

Is your
Information
Architected
for
Knowledge
Management?

Is your
Information
Architected
for
Enterprise 2.0?

Is your Culture ready
for this?

How can you be
certain?

Always open to Dan Keldsen
Discuss, Debate, Co-founder and Principal
CONSULT and 617-933-9655
dk@InformationArchitected.com
EDUCATE
Further details on our Enterprise 2.0 and Knowledge
Management capabilities at:
www.InformationArchitected.com/
KnowledgeManagement