Do You Know
Enterprise 2.0?

Note: From a keynote presentation given at the
Enterprise 2.0 Conference in Boston - based on
research into adoption levels and perceived
barriers of Enterprise 2.0-style collaboration...
Most “gut reactions” mentioned in the press -
are WRONG.

Carl

Dan

Boomer

Millennial

I Love the Internet

I the Internets

It’s How I Run My
Business

Me and My 1782
Friends - FT W!

Thousands of
“Friends?!?”
FTW ?
WTF!

Enterprise 2.0
HUGE POTENTIAL for my Organization

Enterprise 2.0
HUGE POTENTIAL for my organization

www.aiim.org/enterprise20
441 respondents, 80+
pages, 70+ charts/figures
Authored by:
Carl Frappaolo & Dan Keldsen
Advisory Panel Included:
Patti Anklam
Stowe Boyd
Andrew McAfee
Eric Tsui
David Weinberger

Top Findings
Age Doesn’t Matter (as Much as You Think)
Culture Matters (More Than You Think)
A Slow Market (Frustrates Early Adopters)
Strategy (is Hard to Find)

Age Doesn’t Matter (as Much as You Think)
How Critical Is
Millennials
Enterprise 2.0 to
Your
37%
Organization’s
Business Goals/
Success?
(Significant to
Boomers
Imperative
38%
Responses)

Age Doesn’t Matter (as Much as You Think)
Are You an Internal Champion of Enterprise 2.0 Within
Your Organization?

Culture Matters (More Than You Think)
KM Inclined
2x as Likely
to Significantly
Increase Rate of Networking
Increase Formation of Communities

A Slow Market (Frustrates Early Adopters)
All (Respondents) KM Inclined
Adoption is Magnified
Adoption is minimal
Source: AIIM Market Intelligence Source: AIIM Market Intelligence
Characterize Your Organization’s
Adoption of the Above Technologies

Culture Creeps
Cautiously

Strategy (is Hard to Find)
KM Inclined
31% as Likely
to Pursue Enterprise 2.0
Strategically Rather Than Ad Hoc

Enterprise 2.0 F T W!
What Are You Trying to Accomplish with Enterprise 2.0?
Source: AIIM Market Intelligence

www.aiim.org/enterprise20
441 respondents, 80+
pages, 70+ charts/figures

Need help with your
collaboration
strategy?

Technology isn’t
enough...

Young employees
aren’t enough...

“Old” employees
probably aren’t the
boat anchors...

Strategy isn’t
enough...

Is YOUR
Information
Architected
for Collaboration?

Carl Dan
Blog: Blog:
www.TakingAIIM.com www.BizTechTalk.com
E-mail: E-mail:
cf@InformationArchitected. dk@informationarchitected.
com com
twitter.com/dankeldsen
www.facebook.com/profile.php?id=584261521
linkedin.com/in/dankeldsen
Plurk, FriendFeed, AIM, MSN,
Yahoo!, MyBlogLog...
BTW: I’m really a Gen Xer (shh!)

More on our
methodologies at
www.InformationArchitected.com/
collaborationstrategy
617-933-9655 or 617-933-2584