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Do You Have the Strength to Embrace Innovation in a 2.0 World?
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Do You Have the Strength to Embrace Innovation in a 2.0 World?

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Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA. …

Presentation given at the Front End of Innovation on Tuesday, May 19th, 2009 in Boston, MA.

If you aren't yet using Enterprise 2.0 (or Web 2.0 - let's not get hung up on labels as a barrier to adoption) for Innovation... What are you waiting for? If you've begun, what return have you seen? Pitfalls?

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  • 1. Enterprise 2.0 and Innovation Do you have the strength to embrace Innovation in a 2.0 world? Dan Keldsen Co-founder & Principal 1
  • 2. Enterprise 2.0 is not 2
  • 3. It’s... 3
  • 4. And this discussion... 4
  • 5. Needs YOUR involvement 5
  • 6. Raise your left hand If you have HEARD of Enterprise 2.0 6
  • 7. Raise your other left hand If you are DOING Enterprise 2.0 7
  • 8. And hands up... If you’re interested in Innovation 8
  • 9. Three Things to Take Away, Today on Enterprise 2.0 and Innovation 9
  • 10. 1 Technology is only ONE part of what makes Enterprise 2.0 useful and relevant... (Secret Hint) It’s not the most important part 10
  • 11. Technology is Mis-used, Un-used, & Ab-used Cartoon from: http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx 11
  • 12. And new technologies come along every day... 12
  • 13. NOTHING is adopted instantly (Not a bad thing, BTW) Graphic Source: Geoffrey Moore - Dealing with Darwin 13
  • 14. For Enterprise 2.0 Wikis are the most popularly known tool... 14
  • 15. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? 20 Source: AIIM Market Intelligence (Q1 2008) 15
  • 16. These are not “brand new” inventions 16
  • 17. First wiki created in 1995 by Ward Cunningham 17
  • 18. ~10 years later... (an overnight success!) 18
  • 19. Because of... “The Wikipedia Factor” Influential Source: http://www.slideshare.net/xxc/wiki-and-km 19
  • 20. What most people now just call... 20
  • 21. The Encyclopedia 21
  • 22. Disruptive Innovation in Encyclopedia creation... who saw that coming? (Not Brittanica) 22
  • 23. Enterprise 2.0 was born from “The Web 2.0 Wave” Influential Source: http://www.slideshare.net/xxc/wiki-and-km 23
  • 24. Web 2.0 Has completely changed the “consumer web” 24
  • 25. Source: Goviral.com “The Social Metropolis” 25
  • 26. And “the web” has infected 26
  • 27. The Enterprise 27
  • 28. Which seems to have happened instantly... 28
  • 29. But unlike Steroids (Innovation in Baseball?) 29
  • 30. The journey from Personal Productivity to Social Participation took roughly 24 years 30
  • 31. Personal computers Participation today exposes heralded individual individual work more broadly productivity 31
  • 32. The Social Factor Creates A MAGNIFICATION effect 32
  • 33. 2 If Enterprise 2.0 doesn’t help the People in your organization, you have failed Failure typically due to: End goals unclear People aren’t empowered Tools gone wrong 33
  • 34. This is not a brain (Put your brains to work) (All of them) (Everywhere) (All the time) 34
  • 35. Brains... Can’t hire the talent you want, aren’t tapping the talent you already have. Perhaps it’s time to re-think hiring, training, and retaining... 35
  • 36. Do you have the right people innovating? Measure talents and create the right teams using three measurements What’s their Orientation to Change? How Do They Best Process Problems? How Do They Decide Where to Start? 36
  • 37. Otherwise... You might be doing it wrong 37
  • 38. From: http://GiveUpInternet.com 38
  • 39. You’re doing it wrong! From: http://Gawker.com 39
  • 40. 3 Culture Creeps Cautiously 40
  • 41. And Culture is made of... That’s right, PEOPLE 41
  • 42. Are you wearing the red shirt of innovation? 42
  • 43. “We Value Your Input” “By Your, I Meant My...” 43
  • 44. Culture is The environment and rules put in place Official vs. (Real) 44
  • 45. 45
  • 46. Your organization may not be ready for Enterprise 2.0 46
  • 47. Better to know where you stand than shoot blindly... . . . . . . . .. 47
  • 48. A common question 48
  • 49. If you don’t have MILLENNIALS in your organization... 49
  • 50. Meet You art n g Sm Go a l igit ogl ey D The Millennials 50
  • 51. Are you doomed? 51
  • 52. Likely? No. 52
  • 53. What are YOU Trying to Do with Enterprise 2.0? Millennials Gen X Boomers Source: AIIM Market Intelligence (2008) 53
  • 54. How Likely is Your Organization to Use Enterprise 2.0 for the Following? (Millennials vs. Average) (30%) (25%) (25%) (19%) Source: AIIM Market Intelligence (2008) 54
  • 55. Age matters very slightly... 55
  • 56. Attitude matters FAR more 56
  • 57. Culture matters THE MOST 57
  • 58. So what does Enterprise 2.0 provide? 58
  • 59. 1 Participation Brains! More Brains! 59
  • 60. 2 Transparency Information Connections Decisions Experts 60
  • 61. 3 Simplicity Platform neutrality Usability Integratability Cost Low Barriers 61
  • 62. 4 Time-to-market Time-to-update Time-to-comment Time-to-create Time-to-distribute Time-to-correct Speed 62
  • 63. So... 63
  • 64. If the Front End of Innovation 64
  • 65. Is meant to create possibilities... 65
  • 66. Isn’t it time you created an environment 66
  • 67. Where ideas could multiply in all corners? 67
  • 68. 68
  • 69. 1,000,000? 69
  • 70. Enterprise 2.0 can support innovation successfully at any level... Individual Team Organization Customers The benefit is simply... Magnified 70
  • 71. For everyone on the earth? 71
  • 72. Remember Wikipedia? 72
  • 73. Although... Is YOUR organization ready for that? 73
  • 74. This is not theory 74
  • 75. Enable connections (Hint: Keywords for multiple audiences) Barack McCain SnapShot of johnmccain.com (rank #56,772), barackobama.com (#842) - Compete 75
  • 76. 5,566 4,355 5,917 9,423 76
  • 77. The Power of a Retweet (twitip.com) 77
  • 78. Forge Connections Ideas are improved as they are connected to each other, and as the people behind them are connected 78
  • 79. LinkedIn - My First Few Months March 2004 181 79
  • 80. A Year Later 304 80
  • 81. 5 Years Later 1224 81
  • 82. My LinkedIn network as of: March 16, 2009 1653 82
  • 83. So, Does 2.0 (of any kind) fit into YOUR Innovation strategy? 83
  • 84. How we can help Innovation Management IAM Alert (News) Education IAM Talking Enterprise 2.0 (Interviews) Education Research Enterprise 2.0 Innovation Strategy Strategy 84
  • 85. Bonus resources Just for you... This deck, bonus slides, interviews on Enterprise 2.0 and Innovation, and more... InformationArchitected.com/e2bonus Or Email (send blank msg): E2Bonus@InformationArchitected.com Or just hand me your business card... (paper isn’t dead yet) 85
  • 86. Let’s Discuss Dan Keldsen Co-founder, Principal at Information Architected dk@InformationArchitected.com LinkedIn.com/in/dankeldsen Twitter.com/dankeldsen Bonus resources at: InformationArchitected.com/e2bonus 86