Do You Have the Strength to Embrace Innovation in a 2.0 World?

Enterprise 2.0 and Innovation Do you have the strength to embrace Innovation in a 2.0 world? Dan Keldsen Co-founder & Principal 1

Enterprise 2.0 is not 2

It’s... 3

And this discussion... 4

Needs YOUR involvement 5

Raise your left hand If you have HEARD of Enterprise 2.0 6

Raise your other left hand If you are DOING Enterprise 2.0 7

And hands up... If you’re interested in Innovation 8

Three Things to Take Away, Today on Enterprise 2.0 and Innovation 9

1 Technology is only ONE part of what makes Enterprise 2.0 useful and relevant... (Secret Hint) It’s not the most important part 10

Technology is Mis-used, Un-used, & Ab-used Cartoon from: http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx 11

And new technologies come along every day... 12

NOTHING is adopted instantly (Not a bad thing, BTW) Graphic Source: Geoffrey Moore - Dealing with Darwin 13

For Enterprise 2.0 Wikis are the most popularly known tool... 14

What Technologies Fall into Your Deﬁnition of an Enterprise 2.0 Platform? 20 Source: AIIM Market Intelligence (Q1 2008) 15

These are not “brand new” inventions 16

First wiki created in 1995 by Ward Cunningham 17

~10 years later... (an overnight success!) 18

Because of... “The Wikipedia Factor” Inﬂuential Source: http://www.slideshare.net/xxc/wiki-and-km 19

What most people now just call... 20

The Encyclopedia 21

Disruptive Innovation in Encyclopedia creation... who saw that coming? (Not Brittanica) 22

Enterprise 2.0 was born from “The Web 2.0 Wave” Inﬂuential Source: http://www.slideshare.net/xxc/wiki-and-km 23

Web 2.0 Has completely changed the “consumer web” 24

Source: Goviral.com “The Social Metropolis” 25

And “the web” has infected 26

The Enterprise 27

Which seems to have happened instantly... 28

But unlike Steroids (Innovation in Baseball?) 29

The journey from Personal Productivity to Social Participation took roughly 24 years 30

Personal computers Participation today exposes heralded individual individual work more broadly productivity 31

The Social Factor Creates A MAGNIFICATION effect 32

2 If Enterprise 2.0 doesn’t help the People in your organization, you have failed Failure typically due to: End goals unclear People aren’t empowered Tools gone wrong 33

This is not a brain (Put your brains to work) (All of them) (Everywhere) (All the time) 34

Brains... Can’t hire the talent you want, aren’t tapping the talent you already have. Perhaps it’s time to re-think hiring, training, and retaining... 35

Do you have the right people innovating? Measure talents and create the right teams using three measurements What’s their Orientation to Change? How Do They Best Process Problems? How Do They Decide Where to Start? 36

Otherwise... You might be doing it wrong 37

From: http://GiveUpInternet.com 38

You’re doing it wrong! From: http://Gawker.com 39

3 Culture Creeps Cautiously 40

And Culture is made of... That’s right, PEOPLE 41

Are you wearing the red shirt of innovation? 42

“We Value Your Input” “By Your, I Meant My...” 43

Culture is The environment and rules put in place Ofﬁcial vs. (Real) 44

45

Your organization may not be ready for Enterprise 2.0 46

Better to know where you stand than shoot blindly... . . . . . . . .. 47

A common question 48

If you don’t have MILLENNIALS in your organization... 49

Meet You art n g Sm Go a l igit ogl ey D The Millennials 50

Are you doomed? 51

Likely? No. 52

What are YOU Trying to Do with Enterprise 2.0? Millennials Gen X Boomers Source: AIIM Market Intelligence (2008) 53

How Likely is Your Organization to Use Enterprise 2.0 for the Following? (Millennials vs. Average) (30%) (25%) (25%) (19%) Source: AIIM Market Intelligence (2008) 54

Age matters very slightly... 55

Attitude matters FAR more 56

Culture matters THE MOST 57

So what does Enterprise 2.0 provide? 58

1 Participation Brains! More Brains! 59

2 Transparency Information Connections Decisions Experts 60

3 Simplicity Platform neutrality Usability Integratability Cost Low Barriers 61

4 Time-to-market Time-to-update Time-to-comment Time-to-create Time-to-distribute Time-to-correct Speed 62

So... 63

If the Front End of Innovation 64

Is meant to create possibilities... 65

Isn’t it time you created an environment 66

Where ideas could multiply in all corners? 67

68

1,000,000? 69

Enterprise 2.0 can support innovation successfully at any level... Individual Team Organization Customers The beneﬁt is simply... Magniﬁed 70

For everyone on the earth? 71

Remember Wikipedia? 72

Although... Is YOUR organization ready for that? 73

This is not theory 74

Enable connections (Hint: Keywords for multiple audiences) Barack McCain SnapShot of johnmccain.com (rank #56,772), barackobama.com (#842) - Compete 75

5,566 4,355 5,917 9,423 76

The Power of a Retweet (twitip.com) 77

Forge Connections Ideas are improved as they are connected to each other, and as the people behind them are connected 78

LinkedIn - My First Few Months March 2004 181 79

A Year Later 304 80

5 Years Later 1224 81

My LinkedIn network as of: March 16, 2009 1653 82

So, Does 2.0 (of any kind) ﬁt into YOUR Innovation strategy? 83

How we can help Innovation Management IAM Alert (News) Education IAM Talking Enterprise 2.0 (Interviews) Education Research Enterprise 2.0 Innovation Strategy Strategy 84

Bonus resources Just for you... This deck, bonus slides, interviews on Enterprise 2.0 and Innovation, and more... InformationArchitected.com/e2bonus Or Email (send blank msg): E2Bonus@InformationArchitected.com Or just hand me your business card... (paper isn’t dead yet) 85

Let’s Discuss Dan Keldsen Co-founder, Principal at Information Architected dk@InformationArchitected.com LinkedIn.com/in/dankeldsen Twitter.com/dankeldsen Bonus resources at: InformationArchitected.com/e2bonus 86

Do You Have the Strength to Embrace Innovation in a 2.0 World?

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