DO OR DIE
INNOVATION BY PROCESS-BASED
INFORMATION MANAGEMENT
DAN KELDSEN
CO-FOUNDER AND PRINCIPAL
WWW.INFORMATIONARCHITECTED.COM

DO OR DO NOT

THERE IS NO “TRY”

JEDI MASTER YODA
NOW IN THE FORM OF A SELF-ADHESIVE STAMP!
SOURCE: US POSTAL SERVICE

“INNOVATION IS OVER-
RATED, OUR COMPANY IS
DOING JUST FINE!”

IF YOU THOUGHT THAT -
YOU WOULDN’T BE HERE...
(I HOPE!)

BUT JUST IN CASE...

WHAT EFFECT CAN
IMPROVING
“INNOVATION” IN
YOUR COMPANY
HAVE?

IMPROVE “IDEA-TO-
CONCEPT” TIME FROM TWO
MONTHS (60 DAYS)
E: T
NOT OESN’
”D
NC EPT T’S A
“CO EAN I ...
D UCT
M
ED PRO
FIN ISH YET.

TO TWO HOURS
(.08 DAYS)

USE LEAN
MANUFACTURING TO
GET AN ENTIRE CAR BUILT
& DELIVERED IN LESS
THAN 7 DAYS FROM
CUSTOMER PURCHASE

(RATHER THAN 6 MONTHS OF
SIMPLY SITTING ON THE LOT)

HOW DO DRAMATICALLY
TIGHTER CYCLES AFFECT
COSTS AND REVENUES?

TTM AND REVENUE IMPACT
300,000
225,000 OF T
150,000 ARMEN
YE ST
1 E
75,000
0 I NV TO N TS IN
FI EG 3
AR-EVE O B R
PR ’T EA
-75,000 YE K
1 EA
-150,000 ON IL Y
D T
BR
-225,000 UN
-300,000
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q2 2009
Q3 2009
Q4 2009

TTM AND REVENUE IMPACT
SOURCE: PRESENTATION BY VISION CONSULTING (VISION.COM) REGARDING PAYBACK AND AGILE DEVELOPMENT

TTM AND REVENUE IMPACT
SOURCE: PRESENTATION BY VISION CONSULTING (VISION.COM) REGARDING PAYBACK AND AGILE DEVELOPMENT

ACCELERATE YOUR IDEAS
SUSTAINABLY, FOR EVERYONE, ALL THE TIME

BUT HOW CAN YOU DO
THAT?

INNOVATION !=
INVENTION

RATHER, BUILDING ON TOP OF THE PAST...
INNOVATING ON TOP OF PAST INVENTIONS/INNOVATIONS

FOR EXAMPLE

INFINITY OUT OF 12
ONLY SO MANY NOTES TO WORK WITH

FORGE CONNECTIONS
MEMORIES ARE BUILT BY PATHS
THAT ARE REINFORCED OVER TIME

TRAPPED BY THE PAST?

OR FREED BY THE CONNECTIONS?

SO, BUSINESS AND
INNOVATION... HOW DO
YOU DO IT?

EVOLUTION & MATURITY

MATURITY OF INNOVATION
SOURCE: 24/7 INNOVATION - STEPHEN SHAPIRO

UNDERSTANDING YOUR CORE
SOURCE: 24/7 INNOVATION - STEPHEN SHAPIRO

UNDERSTANDING YOUR CORE
SOURCE: 24/7 INNOVATION - STEPHEN SHAPIRO

POINT BEING -
INNOVATION NEEDS
FOCUS FIRST

IDEAS SECOND

NOTHING SO DANGEROUS
AS AN IDEA...
...AS WHEN IT’S YOUR ONLY ONE

SO, LET’S GO FOR, SAY...

KAIZEN, LEAN, AND 1,000,000

IT’S ABOUT
TEAMWORK AND
INDIVIDUAL
CONTRIBUTION

POWER OF ONE

OR POWER OF MANY?

NEED TECHNIQUES
FOR INDIVIDUALS AND
TEAMS

SOURCE: OK-CANCEL.COM
CLASSIC BRAINSTORMING KILLERS
(SUSPEND JUDGEMENT “ANYONE GOT A ‘GOOD’ IDEA?”)

CLEARLY CULTURE (AND
ATTITUDE) MATTERS

IDEATION TOOLS
T O
A D
H S ?
W L SE
O U
O U
T O
Y
SOURCE: DELPHI GROUP 2006

NO “INNOVATION PILL”

ESCAPE THE MORPHOLOGICAL MATRIX
(OR NOT, ACTUALLY - THAT’S A MATRIX YOU CAN TRUST!)

BUT IS “THINKING
HARDER” (OR MORE
CREATIVELY) THE END?

CE N'EST PAS UN CERVEAU

SOURCE: BOKARDO.COM
CONSUMERS CONTRIBUTE
EMPLOYEES DON’T - OR SO MANY SAY...

IF THE PAST TRULY DOES
INFORM/SHAPE TODAY
AND THE FUTURE...

T RIZ
TAPPING THE PAST IS KEY
(BUT HOW DO YOU DO THAT WITHOUT WASTING TIME?)

HISTORY THROUGH PATENTS
GENRICH ALTSHULLER - “FATHER OF TRIZ”
5 MAJOR LEVELS/CATEGORIES OF INVENTION
CONVENTIONAL SOLUTIONS (32%)
IMPROVEMENT OF EXISTING SYSTEM (45%)
MAJOR IMPROVEMENT OF EXISTING SYSTEMS (18%)
NEXT GENERATION THRU SCIENCE (4%)
TRULY NEW SCIENTIFIC AND TECHNOLOGICAL
DISCOVERY (1%)

TRIZ HAS A LARGE TOOLBOX
60 YEARS OF RESEARCH (KNOWLEDGEBASE)
CONTRADICTION MATRIX (BEST PRACTICES)
9 WINDOWS (VISUALIZATION, SYSTEMS THINKING)
IDEAL FINAL RESULT (VISIONING, FOCUS ON OUTCOME)
MAPPING (BUSINESS PROCESS MANAGEMENT)

INNOVATION IS
KNOWLEDGE APPLIED,
NOT JUST COLLECTED

NEED SYSTEMS & ABILITY
TO TAP YOUR PEOPLE

KNOWLEDGE PROCESSING
...A
ND
TAP HOW
E Y
KN XISTI OU
FRO OWLE NG
M O DGE
U
OR YOU TSIDE
GAN R
IZA
TIO
N!
GRAPHIC SOURCE: IBM GLOBAL INNOVATION OUTLOOK 2005

TAP THOSE MINDS
SENSING
HUBS?
GRAPHIC SOURCE: IBM GLOBAL INNOVATION OUTLOOK 2005

WHAT’S THE PROCESS
LOOK LIKE?

FOCUS!
SOURCE: 24/7
INNOVATION - STEPHEN
SHAPIRO

IDEA LOOPS
SOURCE: IMAGINATIK USER CONFERENCE 2006

“STAGE-GATE” PRODUCT
DEVELOPMENT PROCESS

TO SUM UP

INNOVATION IS ESSENTIAL

OTHERWISE, YOU’RE DEAD
(JUST A MATTER OF TIME)

NEED TO FOCUS ON AN
AREA TO INNOVATE ON
FIRST

PULL APART THE PROBLEM

GENERATE TONS OF
IDEAS

(OR LOOK TO THE PAST
FOR PRIOR IDEAS)

PICK THE BEST CANDIDATES
(EVOLUTION)

RUN THE GAUNTLET
(PROCESS)

TAKE IT TO THE MARKET

AND ADAPT AND IMPROVE
AS QUICKLY AS YOU CAN

TO KEEP AHEAD ON THE
INNOVATION CURVE

WATCH FOR CHASMS ET AL
SOURCE: GEOFFREY MOORE - DEALING WITH DARWIN

YOU CAN DO IT!
(MILLIONS HAVE DONE IT BEFORE YOU)

ARE YOUR
PEOPLE TRAINED
FOR INNOVATION?

IS YOUR
CULTURE READY
FOR INNOVATION?

IS YOUR
INFORMATION ARCHITECTED
FOR INNOVATION?

WE CAN RAPIDLY GROW YOUR
INNOVATION QUOTIENT
WITH A TARGETED
ARCHITECTURE FOR INNOVATION
FOR YOUR BUSINESS

ALWAYS OPEN TO Dan Keldsen
DISCUSS, DEBATE, Co-founder and Principal
CONSULT AND 617-933-9655
EDUCATE dk@InformationArchitected.com
Further details on our innovation capabilities at:
www.InformationArchitected.com/
InnovationManagement