The ultimate benefits of Collaborative Innovation are when Collaborative Innovation is applied at a strategic level - but are you using the tactics to make the most of Collaborative Innovation? Last quarter the Collaborative Innovation Team surveyed over 200 thought leaders in multiple functional roles from large and small organizations distributed worldwide. The results offer some fascinating insights into the ways that collaborative innovation is and isn’t being implemented in businesses today. With only 15% of respondents stating their organization is "very effective" at Collaborative Innovation, and a mere 35% who believe Collaborative Innovation ranks up with the core capabilities of business such as R&D, Operations, Marketing and more - we’re certainly not all masters of this space just yet. Call it Collaborative Innovation, Enterprise 2.0, Open Innovation, Innovation Management, Hyper-Social Innovation or Social Business... are you doing it? Doing it well? Find out what we've uncovered in this sneak preview of the upcoming ebook on our research results from late 2011 to early 2012.

1. COLLABORATIVE
INNOVATION:
THE
STATE
OF
ENGAGEMENT
RESEARCH
FINDINGS
FROM
2011-­‐2012
PRODUCED
BY
Join
in
Tweetstream:
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and
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2. Housekeeping
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quesBons,
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• We
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at
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and
plan
to
wrap
this
webinar,
including
Q&A,
within
the
hour.
• Lastly…
this
webinar
will
not
provide
every
last
piece
of
the
data
that
we’ve
gathered.
There
was
such
rich
material,
that
the
full
commentary
will
be
a
very
thorough
mini-­‐book
–
an
ebook
on
the
State
of
Engagement
for
CollaboraBve
InnovaBon.
• We
will
hit
the
highlights
here,
and
shortly,
the
ebook
will
be
available
with
even
more
detail.
• Keep
an
eye
out
on
collaboraBveinnovaBon.org
for
the
announcement
of
this
ebook.
Survey
respondents
and
webinar
a]endees
will
be
among
the
first
to
get
their
hands
on
it.
PRODUCED BY

3. COLLABORATIVEINNOVATION.ORG
JOIN
US
FOR
REGULAR
COVERAGE
WITH
OVER
150
POSTS
ON
COLLABORATIVE
INNOVATION
ISSUES,
TRENDS,
BREAKING
NEWS
AND
RECOMMENDATIONS
FROM
AROUND
THE
WORLD,
AND
ACROSS
INDUSTRIES

4. Your
Hosts
for
Today
–
Dan
Keldsen
• Dan
Keldsen
is
a
Partner
in
the
Human
1.0
Network,
consulBng
on
Enterprise
Client
Services
Focused
on
InnovaBon
&
Insights.
• ExperSse:
– InnovaBon
management
– Enterprise
2.0/Web
2.0
– Enterprise
Content
Management
ecosystem
• Background:
– InformaBon
Architected:
president
and
Principal
Consultant
– AIIM
InternaBonal:
former
director
and
co-­‐founder,
Market
Intelligence
– Perot
Systems
InnovaBon
Lab:
senior
analyst
and
consultant
– Delphi
Group:
former
senior
analyst,
consultant
and
CTO
• Contact:
– DK[at]InformaBonArchitected.com
– 617-­‐933-­‐9655
– h]p://www.twi]er.com/dankeldsen
– h]p://www.linkedin.com/in/dankeldsen
PRODUCED BY

5. Your
Hosts
for
Today
–
Andrea
Meyer
• Andrea
Meyer
writes
about
innovaBon,
strategy,
&
business
through
her
company,
Working
Knowledge®,
which
she
founded
in
1988.
• She
collaborates
with
thought
leaders
to
write
or
ghostwrite
their
books,
arBcles,
white
papers
and
blogs.
• Her
clients
include
McKinsey
&
Co,
IBM,
and
Cisco
as
well
as
universiBes
like
MIT,
Harvard
and
Wharton
and
innovaBon-­‐specific
companies
like
InnoCenBve,
Innosight,
InvenBon
Machine,
&
Spigit.
• She’s
contributed
to
34
published
books,
including:
– A
Guide
to
Open
InnovaBon
and
Crowdsourcing
– Open
InnovaBon
Marketplace
– Resilient
Enterprise
(a
best
business
book
of
2005:
Financial
Times)
•
Contact:
– h]p://www.workingknowledge.com/blog
– h]p://www.twi]er.com/andreameyer
– h]p://www.linkedin.com/in/workingknowledge
PRODUCED BY

6. READY?
SETTING
A
FOUNDATION

7. “Collaborative Innovation is…
a cyberteam of self-motivated
people with a collective
vision, enabled by the Web to
collaborate in achieving a
common goal by sharing
ideas, information, and work.”
Peter Gloor – MIT Sloan
Center for Collective
Intelligence & Author of
“Swarm Creativity” (2005)
PRODUCED BY

8. INTO
THE
ABYSS

9. "We have far fewer employees
than we had in 2008 which
has a two-fold effect.
First, there are fewer people
to source or to do sourcing.
Second, the elimination of
jobs has reduced morale and
forced all employees to work
even harder.
The focus now is on things
with direct results which
makes less direct things like
brainstorming a tough sell.”
PRODUCED BY
Photo credit: http://www.flickr.com/photos/sundazed/1450388845/

10. The
New
Normal
1. 2008
and
the
current
economy
=
upset
apple
cart
2. Teams
are
a
necessity
now,
individuals
can’t
pick
up
the
pieces
by
themselves
3. InnovaBon
is
everyone’s
job
–
yet
most
aren’t
experienced
in
innovaBon.
Where
should
you
start?
PRODUCED BY

11. 10
Year
Market
Rollercoaster
–
Nobody
AnScipated
the
2008
Shock
PRODUCED BY

12. AutomoSve
Peers
in
Last
10
Years
PRODUCED BY

13. Tech
Peers
in
Last
10
Years
PRODUCED BY

14. HAVE
YOU
CHANGED
THE
WAY
YOU
INNOVATE
SINCE
2008?

15. “PRE-­‐2008,
IT
[COLLABORATIVE
INNOVATION]
WAS
NOT
ON
MY
PERSONAL
RADAR.”

16. No
“Matrix
Downloads”
to
InnovaSon
Mastery
Meet
the
Maturity
Model
PRODUCED BY
All Rights Reserved by Warner Bros Pictures

17. Maturity
Models
PRODUCED BY

18. WHERE
DO
YOU
STAND?

19. “THE
INDUSTRY
IS
MORE
ACCEPTING
NOW
OF
COLLABORATION
AND
SHARED
INTELLIGENCE.
TOOLS
ARE
BETTER
BUT
SO
TOO
ARE
ATTITUDES.”

20. How
EffecSve
Is
Your
OrganizaSon
At
Using
CollaboraSve
InnovaSon?
30%
27%
25% 23%
20% 18%
15% 15%
15%
10%
5%
0%
1 (Very Effective) 2 (Moderately Effective) 3 (Neutral) 4 (Moderately Ineffective) 5 (Very Ineffective)
PRODUCED BY

21. CAN’T
GET
EVERYONE
TO
BELIEVE
UNLESS
IT’S
REALLY
THE
MISSION
IN
THEORY
AND
IN
REALITY

22. What
represents
your
company’s
philosophy
for
collaboraSve
innovaSon?
As a company principle, we believe
45% 27% 10% 9% 6%
innovation is everyone's job.
We use techniques/incentives to eliminate fear
28% 27% 18% 13% 12%
of "stupid ideas" being professionally damaging.
We use an understanding of human behavior. 16% 24% 22% 24% 12%
We have a well-defined and utilized
13% 28% 18% 22% 17%
collaborative innovation process.
Owning/submitting ideas/projects that later fail
5% 9% 18% 25% 40%
are an easy way to get fired in our company.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)
PRODUCED BY

23. How
Does
Your
OrganizaSon
View
CollaboraSve
InnovaSon?
PRODUCED BY

24. “WE
UNDERSTAND
THAT
TWO
HEADS
ARE
BETTER
THAN
ONE
AND
THAT
THE
DIVERSE
BACKGROUNDS,
EXPERIENCES
AND
SKILLS
THAT
ARE
CONTAINED
THROUGHOUT
THE
ORGANIZATION
CAN
LEAD
TO
EXTRAORDINARY
INNOVATION,
BUT
WE
CANNOT
GET
IT
IMPLEMENTED.”

25. As
part
of
CollaboraSve
InnovaSon
we
invite:
All Employees 46% 25% 14% 10% 2%
All Partners 25% 37% 19% 6% 11%
All Customers 24% 34% 15% 14% 11%
All Suppliers 22% 27% 22% 10% 16%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)
PRODUCED BY

26. WHY
ROB
BANKS?
THAT’S
WHERE
THE
MONEY
IS!
FIND
INNOVATION
WHERE
IT
LIVES,
BUT
HASN’T
BEEN
TAPPED

27. ARE
YOUR
PEOPLE
TRAINED
FOR
INNOVATION?
SKILLS
AND
EXPERIENCE
ARE
RARE
NEED
TO
PROVIDE
AN
ON-­‐RAMP

28. We
provide
innovaSon
on-­‐boarding/engagement/
training/mentoring
to:
Project teams 30% 28% 20% 8% 11%
Individual
employees 28% 33% 20% 4% 12%
Departments 24% 27% 26% 10% 10%
Divisions 18% 22% 32% 12% 13%
Geographic
area
14% 21% 35% 8% 19%
0% 20% 40% 60% 80% 100%
1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)
PRODUCED BY

29. If
you
don’t
have
the
tools
to
create
&
vet
ideas
at
scale...
How
can
you
hope
to
compete
with
MASTERS
of
innovaSon?
“That’s not a knife... THIS is a knife” PRODUCED BY
Crocodile Dundee

30. “RECEIVE
DEDICATED
TRAINING
IN
‘HOW-­‐TO-­‐DO-­‐IT,’
AND
DON’T
THINK
YOU
ALREADY
KNOW.”

31. THINK
OUTSIDE
R
&
D
IF
YOU
BELIEVE
INNOVATION
IS
EVERYONE’S
JOB,
GO!
MAKE
IT
HAPPEN!

33. ARE
YOU
READY
FOR
COLLABORATIVE
INNOVATION?
IT’S
TIME
TO
LEAD
THE
(R)EVOLUTION
IT
WON’T
LEAD
ITSELF

34. FULL
EBOOK
WITH
RESEARCH
RESULTS
COMING
SOON…
STAY
TUNED
FOR
ANNOUNCEMENT
OF
AVAILABILITY
AT
COLLABORATIVEINNOVATION.ORG

35. Q
&
A

36. Dan
Keldsen
–
Partner
in
Human
1.0
Network
Enterprise
Client
Services
Focused
on
InnovaBon
&
Insights
(twi]er)
@dankeldsen
DK[at]InformaBonArchitected.com
617-­‐933-­‐9655
linkedin.com/in/dankeldsen
PRODUCED BY