Collaborative Innovation: The State of Engagement

COLLABORATIVE INNOVATION: THE STATE OF ENGAGEMENT RESEARCH FINDINGS FROM 2011-‐2012 PRODUCED BY Join in Tweetstream: @collabinno and #collabinno2012

Housekeeping •  If you have any quesBons, please submit them as you think of them, via the built-‐in Q&A capabiliBes of GoToWebinar. •  Feel free to tweet quesBons and comments as well, to: –  @collabinno or use hashtag #collabinno2012 •  We will address quesBons at the end of the session, and plan to wrap this webinar, including Q&A, within the hour. •  Lastly… this webinar will not provide every last piece of the data that we’ve gathered. There was such rich material, that the full commentary will be a very thorough mini-‐book – an ebook on the State of Engagement for CollaboraBve InnovaBon. •  We will hit the highlights here, and shortly, the ebook will be available with even more detail. •  Keep an eye out on collaboraBveinnovaBon.org for the announcement of this ebook. Survey respondents and webinar a]endees will be among the ﬁrst to get their hands on it. PRODUCED BY

COLLABORATIVEINNOVATION.ORG JOIN US FOR REGULAR COVERAGE WITH OVER 150 POSTS ON COLLABORATIVE INNOVATION ISSUES, TRENDS, BREAKING NEWS AND RECOMMENDATIONS FROM AROUND THE WORLD, AND ACROSS INDUSTRIES

Your Hosts for Today – Dan Keldsen •  Dan Keldsen is a Partner in the Human 1.0 Network, consulBng on Enterprise Client Services Focused on InnovaBon & Insights. •  ExperSse: –  InnovaBon management –  Enterprise 2.0/Web 2.0 –  Enterprise Content Management ecosystem •  Background: –  InformaBon Architected: president and Principal Consultant –  AIIM InternaBonal: former director and co-‐founder, Market Intelligence –  Perot Systems InnovaBon Lab: senior analyst and consultant –  Delphi Group: former senior analyst, consultant and CTO •  Contact: –  DK[at]InformaBonArchitected.com –  617-‐933-‐9655 –  h]p://www.twi]er.com/dankeldsen –  h]p://www.linkedin.com/in/dankeldsen PRODUCED BY

Your Hosts for Today – Andrea Meyer •  Andrea Meyer writes about innovaBon, strategy, & business through her company, Working Knowledge®, which she founded in 1988. •  She collaborates with thought leaders to write or ghostwrite their books, arBcles, white papers and blogs. •  Her clients include McKinsey & Co, IBM, and Cisco as well as universiBes like MIT, Harvard and Wharton and innovaBon-‐speciﬁc companies like InnoCenBve, Innosight, InvenBon Machine, & Spigit. •  She’s contributed to 34 published books, including: –  A Guide to Open InnovaBon and Crowdsourcing –  Open InnovaBon Marketplace –  Resilient Enterprise (a best business book of 2005: Financial Times) •  Contact: –  h]p://www.workingknowledge.com/blog –  h]p://www.twi]er.com/andreameyer –  h]p://www.linkedin.com/in/workingknowledge PRODUCED BY

READY? SETTING A FOUNDATION

“Collaborative Innovation is…a cyberteam of self-motivatedpeople with a collectivevision, enabled by the Web tocollaborate in achieving acommon goal by sharingideas, information, and work.”Peter Gloor – MIT SloanCenter for CollectiveIntelligence & Author of“Swarm Creativity” (2005) PRODUCED BY

INTO THE ABYSS

"We have far fewer employees than we had in 2008 which has a two-fold effect. First, there are fewer people to source or to do sourcing. Second, the elimination of jobs has reduced morale and forced all employees to work even harder. The focus now is on things with direct results which makes less direct things like brainstorming a tough sell.” PRODUCED BYPhoto credit: http://www.flickr.com/photos/sundazed/1450388845/

The New Normal 1.  2008 and the current economy = upset apple cart 2.  Teams are a necessity now, individuals can’t pick up the pieces by themselves 3.  InnovaBon is everyone’s job – yet most aren’t experienced in innovaBon. Where should you start? PRODUCED BY

10 Year Market Rollercoaster – Nobody AnScipated the 2008 Shock PRODUCED BY

AutomoSve Peers in Last 10 Years PRODUCED BY

Tech Peers in Last 10 Years PRODUCED BY

HAVE YOU CHANGED THE WAY YOU INNOVATE SINCE 2008?

“PRE-‐2008, IT [COLLABORATIVE INNOVATION] WAS NOT ON MY PERSONAL RADAR.”

Maturity Models PRODUCED BY

WHERE DO YOU STAND?

“THE INDUSTRY IS MORE ACCEPTING NOW OF COLLABORATION AND SHARED INTELLIGENCE. TOOLS ARE BETTER BUT SO TOO ARE ATTITUDES.”

How EﬀecSve Is Your OrganizaSon At Using CollaboraSve InnovaSon? 30% 27% 25% 23% 20% 18% 15% 15% 15% 10% 5% 0% 1 (Very Effective) 2 (Moderately Effective) 3 (Neutral) 4 (Moderately Ineffective) 5 (Very Ineffective) PRODUCED BY

CAN’T GET EVERYONE TO BELIEVE UNLESS IT’S REALLY THE MISSION IN THEORY AND IN REALITY

What represents your company’s philosophy for collaboraSve innovaSon? As a company principle, we believe 45% 27% 10% 9% 6% innovation is everyones job. We use techniques/incentives to eliminate fear 28% 27% 18% 13% 12% of "stupid ideas" being professionally damaging. We use an understanding of human behavior. 16% 24% 22% 24% 12% We have a well-defined and utilized 13% 28% 18% 22% 17% collaborative innovation process. Owning/submitting ideas/projects that later fail 5% 9% 18% 25% 40% are an easy way to get fired in our company. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly) PRODUCED BY

How Does Your OrganizaSon View CollaboraSve InnovaSon? PRODUCED BY

“WE UNDERSTAND THAT TWO HEADS ARE BETTER THAN ONE AND THAT THE DIVERSE BACKGROUNDS, EXPERIENCES AND SKILLS THAT ARE CONTAINED THROUGHOUT THE ORGANIZATION CAN LEAD TO EXTRAORDINARY INNOVATION, BUT WE CANNOT GET IT IMPLEMENTED.”

As part of CollaboraSve InnovaSon we invite: All Employees 46% 25% 14% 10% 2% All Partners 25% 37% 19% 6% 11%All Customers 24% 34% 15% 14% 11% All Suppliers 22% 27% 22% 10% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly) PRODUCED BY

WHY ROB BANKS? THAT’S WHERE THE MONEY IS! FIND INNOVATION WHERE IT LIVES, BUT HASN’T BEEN TAPPED

ARE YOUR PEOPLE TRAINED FOR INNOVATION? SKILLS AND EXPERIENCE ARE RARE NEED TO PROVIDE AN ON-‐RAMP

We provide innovaSon on-‐boarding/engagement/ training/mentoring to: Project teams 30% 28% 20% 8% 11% Individual employees 28% 33% 20% 4% 12%Departments 24% 27% 26% 10% 10% Divisions 18% 22% 32% 12% 13% Geographic area 14% 21% 35% 8% 19% 0% 20% 40% 60% 80% 100% 1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly) PRODUCED BY

If you don’t have the tools to create & vet ideas at scale... How can you hope to compete with MASTERS of innovaSon? “That’s not a knife... THIS is a knife” PRODUCED BYCrocodile Dundee

“RECEIVE DEDICATED TRAINING IN ‘HOW-‐TO-‐DO-‐IT,’ AND DON’T THINK YOU ALREADY KNOW.”

THINK OUTSIDE R & D IF YOU BELIEVE INNOVATION IS EVERYONE’S JOB, GO! MAKE IT HAPPEN!

ARE YOU READY FOR COLLABORATIVE INNOVATION? IT’S TIME TO LEAD THE (R)EVOLUTION IT WON’T LEAD ITSELF

FULL EBOOK WITH RESEARCH RESULTS COMING SOON… STAY TUNED FOR ANNOUNCEMENT OF AVAILABILITY AT COLLABORATIVEINNOVATION.ORG

Dan Keldsen – Partner in Human 1.0 Network Enterprise Client Services Focused on InnovaBon & Insights (twi]er) @dankeldsen DK[at]InformaBonArchitected.com 617-‐933-‐9655 linkedin.com/in/dankeldsen PRODUCED BY

Collaborative Innovation: The State of Engagement

by Dan Keldsen on Apr 26, 2012

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Collaborative Innovation: The State of Engagement Presentation Transcript

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