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Collaborative Innovation: The State of Engagement
 

Collaborative Innovation: The State of Engagement

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The ultimate benefits of Collaborative Innovation are when Collaborative Innovation is applied at a strategic level - but are you using the tactics to make the most of Collaborative Innovation?

The ultimate benefits of Collaborative Innovation are when Collaborative Innovation is applied at a strategic level - but are you using the tactics to make the most of Collaborative Innovation?

Last quarter the Collaborative Innovation Team surveyed over 200 thought leaders in multiple functional roles from large and small organizations distributed worldwide. The results offer some fascinating insights into the ways that collaborative innovation is and isn’t being implemented in businesses today.

With only 15% of respondents stating their organization is "very effective" at Collaborative Innovation, and a mere 35% who believe Collaborative Innovation ranks up with the core capabilities of business such as R&D, Operations, Marketing and more - we’re certainly not all masters of this space just yet.

Call it Collaborative Innovation, Enterprise 2.0, Open Innovation, Innovation Management, Hyper-Social Innovation or Social Business... are you doing it? Doing it well? Find out what we've uncovered in this sneak preview of the upcoming ebook on our research results from late 2011 to early 2012.

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  • BTW - the video playback archive, and the full research + commentary is now available at: http://collaborativeinnovation.org/free-report-collaborative-innovation-the-state-of-engagement/
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    Collaborative Innovation: The State of Engagement Collaborative Innovation: The State of Engagement Presentation Transcript

    • COLLABORATIVE  INNOVATION:   THE  STATE  OF  ENGAGEMENT   RESEARCH  FINDINGS  FROM  2011-­‐2012   PRODUCED  BY                                                   Join  in  Tweetstream:   @collabinno  and  #collabinno2012  
    • Housekeeping  •  If  you  have  any  quesBons,  please  submit  them  as  you  think  of  them,   via  the  built-­‐in  Q&A  capabiliBes  of  GoToWebinar.  •  Feel  free  to  tweet  quesBons  and  comments  as  well,  to:   –  @collabinno  or  use  hashtag  #collabinno2012  •  We  will  address  quesBons  at  the  end  of  the  session,  and  plan  to  wrap   this  webinar,  including  Q&A,  within  the  hour.  •  Lastly…  this  webinar  will  not  provide  every  last  piece  of  the  data  that   we’ve  gathered.  There  was  such  rich  material,  that  the  full   commentary  will  be  a  very  thorough  mini-­‐book  –  an  ebook  on  the   State  of  Engagement  for  CollaboraBve  InnovaBon.  •  We  will  hit  the  highlights  here,  and  shortly,  the  ebook  will  be   available  with  even  more  detail.  •  Keep  an  eye  out  on  collaboraBveinnovaBon.org  for  the   announcement  of  this  ebook.  Survey  respondents  and  webinar   a]endees  will  be  among  the  first  to  get  their  hands  on  it.   PRODUCED BY
    • COLLABORATIVEINNOVATION.ORG   JOIN  US  FOR  REGULAR  COVERAGE  WITH  OVER  150  POSTS  ON  COLLABORATIVE  INNOVATION  ISSUES,  TRENDS,  BREAKING  NEWS  AND  RECOMMENDATIONS  FROM  AROUND  THE  WORLD,  AND  ACROSS  INDUSTRIES  
    • Your  Hosts  for  Today  –  Dan  Keldsen  •  Dan  Keldsen  is  a  Partner  in  the  Human  1.0  Network,  consulBng  on  Enterprise   Client  Services  Focused  on  InnovaBon  &  Insights.  •  ExperSse:   –  InnovaBon  management     –  Enterprise  2.0/Web  2.0   –  Enterprise  Content  Management  ecosystem  •  Background:   –  InformaBon  Architected:  president  and  Principal  Consultant   –  AIIM  InternaBonal:  former  director  and  co-­‐founder,  Market  Intelligence   –  Perot  Systems  InnovaBon  Lab:  senior  analyst  and  consultant   –  Delphi  Group:  former  senior  analyst,  consultant  and  CTO  •  Contact:   –  DK[at]InformaBonArchitected.com   –  617-­‐933-­‐9655   –  h]p://www.twi]er.com/dankeldsen   –  h]p://www.linkedin.com/in/dankeldsen   PRODUCED BY
    • Your  Hosts  for  Today  –  Andrea  Meyer  •  Andrea  Meyer  writes  about  innovaBon,  strategy,  &  business  through  her   company,  Working  Knowledge®,  which  she  founded  in  1988.  •  She  collaborates  with  thought  leaders  to  write  or  ghostwrite  their  books,   arBcles,  white  papers  and  blogs.  •  Her  clients  include  McKinsey  &  Co,  IBM,  and  Cisco  as  well  as  universiBes  like   MIT,  Harvard  and  Wharton  and  innovaBon-­‐specific  companies  like   InnoCenBve,  Innosight,  InvenBon  Machine,  &  Spigit.  •  She’s  contributed  to  34  published  books,  including:   –  A  Guide  to  Open  InnovaBon  and  Crowdsourcing   –  Open  InnovaBon  Marketplace   –  Resilient  Enterprise  (a  best  business  book  of  2005:  Financial  Times)  •   Contact:   –  h]p://www.workingknowledge.com/blog   –  h]p://www.twi]er.com/andreameyer   –  h]p://www.linkedin.com/in/workingknowledge   PRODUCED BY
    • READY?  SETTING  A  FOUNDATION  
    • “Collaborative Innovation is…a cyberteam of self-motivatedpeople with a collectivevision, enabled by the Web tocollaborate in achieving acommon goal by sharingideas, information, and work.”Peter Gloor – MIT SloanCenter for CollectiveIntelligence & Author of“Swarm Creativity” (2005) PRODUCED BY
    • INTO  THE  ABYSS  
    • "We have far fewer employees than we had in 2008 which has a two-fold effect. First, there are fewer people to source or to do sourcing. Second, the elimination of jobs has reduced morale and forced all employees to work even harder. The focus now is on things with direct results which makes less direct things like brainstorming a tough sell.” PRODUCED BYPhoto credit: http://www.flickr.com/photos/sundazed/1450388845/
    • The  New  Normal  1.  2008  and  the  current   economy  =  upset  apple  cart  2.  Teams  are  a  necessity  now,   individuals  can’t  pick  up  the   pieces  by  themselves  3.  InnovaBon  is  everyone’s  job   –  yet  most  aren’t   experienced  in  innovaBon.   Where  should  you  start?   PRODUCED BY
    • 10  Year  Market  Rollercoaster  –  Nobody  AnScipated  the  2008  Shock   PRODUCED BY
    • AutomoSve  Peers  in  Last  10  Years   PRODUCED BY
    • Tech  Peers  in  Last  10  Years   PRODUCED BY
    • HAVE  YOU  CHANGED  THE  WAY  YOU  INNOVATE  SINCE   2008?  
    • “PRE-­‐2008,  IT   [COLLABORATIVE   INNOVATION]    WAS  NOT  ON  MY  PERSONAL   RADAR.”  
    • No  “Matrix  Downloads”  to  InnovaSon  Mastery   Meet  the  Maturity  Model   PRODUCED BY All Rights Reserved by Warner Bros Pictures
    • Maturity  Models   PRODUCED BY
    • WHERE  DO  YOU   STAND?  
    • “THE  INDUSTRY  IS  MORE   ACCEPTING  NOW  OF   COLLABORATION  AND   SHARED  INTELLIGENCE.  TOOLS  ARE  BETTER  BUT  SO   TOO  ARE  ATTITUDES.”  
    • How  EffecSve  Is  Your  OrganizaSon  At  Using  CollaboraSve  InnovaSon?   30% 27% 25% 23% 20% 18% 15% 15% 15% 10% 5% 0% 1 (Very Effective) 2 (Moderately Effective) 3 (Neutral) 4 (Moderately Ineffective) 5 (Very Ineffective) PRODUCED BY
    • CAN’T  GET  EVERYONE   TO  BELIEVE   UNLESS  IT’S  REALLY  THE  MISSION   IN  THEORY  AND  IN  REALITY  
    • What  represents  your  company’s  philosophy  for  collaboraSve  innovaSon?   As a company principle, we believe 45% 27% 10% 9% 6% innovation is everyones job. We use techniques/incentives to eliminate fear 28% 27% 18% 13% 12% of "stupid ideas" being professionally damaging. We use an understanding of human behavior. 16% 24% 22% 24% 12% We have a well-defined and utilized 13% 28% 18% 22% 17% collaborative innovation process. Owning/submitting ideas/projects that later fail 5% 9% 18% 25% 40% are an easy way to get fired in our company. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly) PRODUCED BY
    • How  Does  Your  OrganizaSon  View  CollaboraSve  InnovaSon?   PRODUCED BY
    • “WE  UNDERSTAND  THAT  TWO  HEADS  ARE  BETTER  THAN  ONE  AND  THAT  THE  DIVERSE  BACKGROUNDS,  EXPERIENCES  AND  SKILLS  THAT  ARE   CONTAINED  THROUGHOUT  THE   ORGANIZATION  CAN  LEAD  TO  EXTRAORDINARY  INNOVATION,  BUT  WE  CANNOT  GET  IT  IMPLEMENTED.”  
    • As  part  of  CollaboraSve  InnovaSon  we  invite:  All Employees 46% 25% 14% 10% 2% All Partners 25% 37% 19% 6% 11%All Customers 24% 34% 15% 14% 11% All Suppliers 22% 27% 22% 10% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly) PRODUCED BY
    • WHY  ROB  BANKS?  THAT’S  WHERE  THE     MONEY  IS!   FIND  INNOVATION  WHERE  IT  LIVES,   BUT  HASN’T  BEEN  TAPPED  
    • ARE  YOUR   PEOPLE  TRAINED  FOR  INNOVATION?   SKILLS  AND  EXPERIENCE  ARE  RARE   NEED  TO  PROVIDE  AN  ON-­‐RAMP  
    • We  provide  innovaSon  on-­‐boarding/engagement/   training/mentoring  to:  Project teams 30% 28% 20% 8% 11% Individual employees 28% 33% 20% 4% 12%Departments 24% 27% 26% 10% 10% Divisions 18% 22% 32% 12% 13% Geographic area 14% 21% 35% 8% 19% 0% 20% 40% 60% 80% 100% 1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly) PRODUCED BY
    • If  you  don’t  have  the  tools  to   create  &  vet  ideas  at  scale...   How  can  you  hope  to  compete  with   MASTERS  of  innovaSon?  “That’s not a knife... THIS is a knife” PRODUCED BYCrocodile Dundee
    • “RECEIVE  DEDICATED   TRAINING  IN  ‘HOW-­‐TO-­‐DO-­‐IT,’  AND   DON’T  THINK  YOU   ALREADY  KNOW.”  
    • THINK  OUTSIDE  R  &  D   IF  YOU  BELIEVE  INNOVATION  IS  EVERYONE’S  JOB,   GO!  MAKE  IT  HAPPEN!  
    • ARE  YOU  READY  FOR   COLLABORATIVE   INNOVATION?   IT’S  TIME  TO  LEAD  THE  (R)EVOLUTION   IT  WON’T  LEAD  ITSELF  
    • FULL  EBOOK  WITH  RESEARCH  RESULTS   COMING  SOON…  STAY  TUNED  FOR  ANNOUNCEMENT  OF  AVAILABILITY  AT   COLLABORATIVEINNOVATION.ORG  
    • Q  &  A  
    • Dan  Keldsen  –  Partner  in  Human  1.0  Network  Enterprise  Client  Services  Focused  on  InnovaBon  &  Insights  (twi]er)  @dankeldsen  DK[at]InformaBonArchitected.com  617-­‐933-­‐9655  linkedin.com/in/dankeldsen   PRODUCED BY