Enterprise 2.0 and
Innovation
Do you have the strength to embrace
Innovation in a 2.0 world?
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Bo io te d.c Dan Keldsen
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For those that don’t
know

Enterprise 2.0
• “The use of emergent social software
platforms within companies, or between
companies and their partners or
customers”
Source: Harvard Professor Andrew McAfee

The full deck paints a
picture as to
How and Why you SHOULD Do Enterprise 2.0... but
realistically, your organization may simply not be ready.

Reasons not to use
Enterprise 2.0
(For Innovation Purposes)

Can't use
more ideas,
or simply
believe you
already have
enough

Like doing
things the
hard way,
with as few
people as
possible

Believe that
existing
(pre-2.0)
collaboration
technology
provides the
collaboration
toolkit you need

Think wikis
are whacky,
Blogs are BS
and
Twitter(or microblogging)
is for Twerps

All of which might
actually be true
(If your existing toolkit works - I’m all for making the
most of investments and processes already in place)

In which case...

MAYBE Enterprise 2.0
isn’t for you...

But how will you know,
if you don’t
experiment?

The cost is minimal
(to free)

It’s likely experiments are
already underway
in the corners of the Enterprise where the Early
Adopters and Innovators are constantly searching and
improving

Remember the adoption curve
(And LEVERAGE it)
Graphic Source: Geoffrey Moore - Dealing with Darwin

So, Does 2.0 fit into YOUR Innovation
strategy?

How we can help

How we can help
Innovation
Management IAM Alert (News)
Education
IAM Talking
Enterprise 2.0 (Interviews)
Education
Research
Enterprise 2.0 Innovation
Strategy Strategy

Bonus resources
Just for you...
The full deck on E2.0 and Innovation,
interviews on Enterprise 2.0 and
Innovation, and more...
InformationArchitected.com/e2bonus
Or Email (send blank msg):
E2Bonus@InformationArchitected.com
Or call us at 617-933-9655 to discuss your
project and how to align your business goals
to the most cost-effective approach for
Enterprise 2.0 in YOUR organization

Let’s Discuss
Dan Keldsen
Co-founder, Principal
at Information Architected
dk@InformationArchitected.com
LinkedIn.com/in/dankeldsen
Twitter.com/dankeldsen
-> InformationArchitected.com/e2bonus <-