AIIM Market IQ On Findability Webinar Public Version

Slide 1: Report cover here Thank You to Our Underwriters © AIIM | All rights reserved 1

Slide 2: Hyperactivity • 1/04 - FAST introduces Enterprise Search Platform (ESP) • 8/04 - Steve Jobs hypes Spotlight search for OS X • 8/05 - IBM contributes UIMA framework to open source, raises visibility of Omnifind search offering • 11/05 - Autonomy acquires Verity • 1/06 - Google shares pass $475 • 3/06 - MS releases Windows Live Search • 3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search” • 1/08 Microsoft announces Acquisition of FAST • 4/08 Google Named #1 Internationally Most Recognized Brand • 4/08 Microsoft Attempts Acquisition of Yahoo Thank You to Our Underwriters © AIIM | All rights reserved 2

Slide 3: High Market Activity What Do They Know That You Don't? Thank You to Our Underwriters © AIIM | All rights reserved 3

Slide 4: High Market Activity Or Do You? Thank You to Our Underwriters © AIIM | All rights reserved 4

Slide 5: Business Criticality 85% said Findability is Critical to Organizational Success Thank You to Our Underwriters © AIIM | All rights reserved 5

Slide 6: Business Criticality Rank the Criticality of Findability to the Following Applications/Functional Needs Imperative Significant Average Minimal Not at All Don't Know Thank You to Our Underwriters © AIIM | All rights reserved 6

Slide 7: Getting Better … 52% Finding said the Information Need to get their Job done has become Easier Over the Last 2 Years Thank You to Our Underwriters © AIIM | All rights reserved 7

Slide 8: Is Better Good Enough? 49% But Finding said the Information I Need to do my Job is Difficult & Time Consuming Thank You to Our Underwriters © AIIM | All rights reserved 8

Slide 9: Renewed Expectations 82% And believe the Consumer Web has raised expectations for Enterprise Findability Thank You to Our Underwriters © AIIM | All rights reserved 9

Slide 10: Renewed Expectations 50% felt Findability on their own organization's internal web sites is worse than that on their favorite web sites Thank You to Our Underwriters © AIIM | All rights reserved 10

Slide 11: High Market Activity What Do Commercial Web Sites Have That You Don't? Thank You to Our Underwriters © AIIM | All rights reserved 11

Slide 12: Strategy & Architecture Structure, meaning Needs,behaviors Document/data types,content Information needs, audience types, objects, meta-information, existing expertise, experience,tasks, structure, future structure, volume information seeking behaviors Content Community IA Culture, technology Business models & goals, Context Corporate culture, technology, funding, politics, resources, constraints Thank You to Our Underwriters © AIIM | All rights reserved 12

Slide 13: Enterprise Strategy? How Well is Findability Understood in Your Organization? Thank You to Our Underwriters © AIIM | All rights reserved 13

Slide 14: Enterprise Strategy? 49% Is it any surprise that have no formal goal for Findability inside the Firewall? Thank You to Our Underwriters © AIIM | All rights reserved 14

Slide 15: Lack of Strategy? How Many Search Tools Do you Use in a Typical Work Week? Thank You to Our Underwriters © AIIM | All rights reserved 15

Slide 16: Lack of Content? What Percentage of Your Organization's Information is Searchable Online? Thank You to Our Underwriters © AIIM | All rights reserved 16

Slide 17: Strategy & Architecture Organization, browsing & Native query & parametric retrieval search Search Taxonomy Interface Interaction, viewing, culling & networking Thank You to Our Underwriters © AIIM | All rights reserved 17

Slide 18: An Arsenal of Tools • Agents • Natural Language Processing/Query • Behavioral Search • Ontology • Clustering • Parametric Search • Concept-based Search • Relevancy Ranking • Controlled Vocabularies • Security • Data Dictionaries • Semantic Search • Emergence/Trends • Sentiment Analysis • Entity Extraction • Social Bookmarking • Facets • Social Voting • Favorites • Tagging • Federated Search • Taxonomies • Free-text Search • Text Analytics • Metadata-based Search • Thesaurus • Multimedia-based Search Thank You to Our Underwriters © AIIM | All rights reserved 18

Slide 19: Best Practices • Findability - The Art and Science of Making Content Findable – Removes Burden from the Searcher – Strategic and Deliberate – Content is Aware Content Leaves Little to Chance Community – – Promotes Discovery Context Thank You to Our Underwriters © AIIM | All rights reserved 19

Slide 20: Best Practices • Understanding - Value Statement • Sponsorship • Ownership • Strategy Thank You to Our Underwriters © AIIM | All rights reserved 20

Slide 21: Best Practices? Who Drives Your Findability Strategy? Thank You to Our Underwriters © AIIM | All rights reserved 21

Slide 22: Best Practices? Who Is the Primary Driver of Your Findability Strategy? Thank You to Our Underwriters © AIIM | All rights reserved 22

Slide 23: The Full Report 70+ pages of commentary and insights 75+ data points Best Practices Strategy Development Available mid-July Thank You to Our Underwriters © AIIM | All rights reserved 23

Slide 24: Thank You Carl Frappaolo Cfrappaolo@aiim.org www.TakingAIIM.com Dan Keldsen Dkeldsen@aiim.org www.BizTechTalk.com Thank You to Our Underwriters © AIIM | All rights reserved 24