Your SlideShare is downloading. ×
0
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

AuSAE Leadership Symposium 2012 - Big Challenges, Digital Answers

263

Published on

Ideas and examples for how membership organisations, associations and not-for-profits can optimise their digital channels to deliver digital communications and experiences across the member lifecycle.

Ideas and examples for how membership organisations, associations and not-for-profits can optimise their digital channels to deliver digital communications and experiences across the member lifecycle.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. AuSAE Leadership Symposium 2012 Membership Organisations Big challenges – Digital answers?Meaningful ideas, intelligently delivered
  • 2. Download the free membership report from www.precedent.au.com/our-reportsMeaningful ideas, intelligently delivered
  • 3. Meaningful ideas, intelligently delivered
  • 4. The poor old userMeaningful ideas, intelligently delivered
  • 5. Meaningful ideas, intelligently delivered
  • 6. $300 millionMeaningful ideas, intelligently delivered
  • 7. Our researchMeaningful ideas, intelligently delivered
  • 8. +Meaningful ideas, intelligently delivered
  • 9. The challengesMeaningful ideas, intelligently delivered
  • 10. The challengesMeaningful ideas, intelligently delivered
  • 11. The curve of digital engagementMeaningful ideas, intelligently delivered
  • 12. Meaningful ideas, intelligently delivered
  • 13. Meaningful ideas, intelligently delivered
  • 14. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 15. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 16. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 17. A more permeable approach to membership Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 18. Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 19. Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 20. Meaningful ideas, intelligently delivered
  • 21. Providing added value online BMA Fifty-fifth Annual Meeting, Dublin, 1887Meaningful ideas, intelligently delivered
  • 22. Meaningful ideas, intelligently delivered
  • 23. Meaningful ideas, intelligently delivered
  • 24. Considerations • Open the gates – start flirting! • Demonstrate the value of your offering before needing a commitment • Build the relationship over time • Think about additional services you can offer your members purely online that will add real value • Empower subject matter experts Communicating the value of membershipMeaningful ideas, intelligently delivered
  • 25. Meaningful ideas, intelligently delivered
  • 26. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 27. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 28. Meaningful ideas, intelligently delivered
  • 29. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 30. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 31. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 32. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 33. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 34. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 35. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 36. Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 37. Considerations • Think beyond a magazine – and PDFs, and emails… • Deliver a mix of relevant, personalised content and overall messages • Enable your members to choose how they consume your articles • Empower experts to curate content on your behalf • Combine print and digital to bolster your online ecosystem Our most valued asset – the magazineMeaningful ideas, intelligently delivered
  • 38. Meaningful ideas, intelligently delivered
  • 39. Meaningful ideas, intelligently delivered
  • 40. 75% of Australian smart phone owners browse the web Source: Our Mobile PlanetMeaningful ideas, intelligently delivered
  • 41. 23% of Australian users would rather give up TV than their smartphone Source: Our Mobile PlanetMeaningful ideas, intelligently delivered
  • 42. Mobile is here nowMeaningful ideas, intelligently delivered
  • 43. Meaningful ideas, intelligently delivered
  • 44. Meaningful ideas, intelligently delivered
  • 45. Meaningful ideas, intelligently delivered
  • 46. Meaningful ideas, intelligently delivered
  • 47. Mobile is here nowMeaningful ideas, intelligently delivered
  • 48. Mobile is here nowMeaningful ideas, intelligently delivered
  • 49. Apps for specific objectives Mobile is here nowMeaningful ideas, intelligently delivered
  • 50. Apps for specific objectivesMeaningful ideas, intelligently delivered
  • 51. Meaningful ideas, intelligently delivered
  • 52. Think mobile first? Mobile is here nowMeaningful ideas, intelligently delivered
  • 53. Considerations • Know your audience! • Consider scenarios and motivations on mobile – use your personas! • There is a time and a place for mobile apps – but they are not a magic bullet • Designing for mobile should be an integral part of future development Mobile is here nowMeaningful ideas, intelligently delivered
  • 54. A strategic roadmapMeaningful ideas, intelligently delivered
  • 55. A strategic roadmap Coordinated strategies Brand expressionMeaningful ideas, intelligently delivered
  • 56. Meaningful ideas, intelligently delivered
  • 57. Meaningful ideas, intelligently delivered
  • 58. Meaningful ideas, intelligently delivered
  • 59. Think big Start small Act quicklyMeaningful ideas, intelligently delivered
  • 60. About us A communications consultancy specialising in delivering creative solutions for a digital world. • 80 experts • 5 sectors • 5 locations • 22 yearsMeaningful ideas, intelligently delivered
  • 61. Meaningful ideas, intelligently delivered
  • 62. Meaningful ideas, intelligently delivered
  • 63. www.precedent.au.com Dan Baker 08 6210 3116 dan.baker@precedent.au.com George Evans 03 9008 5936 george.evans@precedent.au.comMeaningful ideas, intelligently delivered

×