Phantom Fireworks

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Phantom Fireworks

  1. 1. <ul><li>Major Firework Distributor
  2. 2. Founded 1977
  3. 3. 1,200 Retail locations nationwide</li></ul>Phantom Fireworks<br />
  4. 4. How do we expand sales outside of the<br />holidays? (i.e. New Years, Fourth of July, etc) <br />Problem<br />
  5. 5. Create demand that is sustainable through out the entire year through advertising and social media<br />Will increase sales outside of the holiday periods<br />Solution<br />
  6. 6. Get PHANTOM out there <br />
  7. 7. FacebookTwitter<br />Create buzz through contests (photo contests where followers are tagged)<br />We want people to comment/re-post/re-tweet about Phantom and our products<br />Constantly update Twitter and Facebook (use advertising and each site to promote eachother) <br />
  8. 8. Create SCVNGR Page<br />Have people tweet/upload photos about store<br />Get couponstowardtheir purchase <br />Increase following on Twitter/Facebook<br />
  9. 9. Create a company blog that discusses <br />current events<br />new products<br />behind the scenes info<br />Promote through Facebook/Twitter/SCVNGR<br />Blog<br />
  10. 10. Online Advertising<br />Advertise on……<br />Adwords<br />Facebook<br />Use lines like……….<br />“Make your backyard BBQ fun and exciting!”<br />“Everyday is a good day to have fun!” <br />
  11. 11. SCVNGR-50%<br />Facebook-20%<br />Adwords-30%<br /><ul><li>Push Adword/Facebook during Holidays
  12. 12. Push SCVNGR during non-holiday periods</li></li></ul><li>Wrapping Up……<br />Expand sales outside of holiday periods<br />Expand Social Media (Twitter/Facebook/SCVNGR)<br />Make Blog<br />Google Adwords<br />Make all parts homogenous <br />

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