Search Engine Optimization


Published on

The Process, Reports and Other Strategies.

Published in: Business, Technology, Design
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Search Engine Optimization

  1. 1. SEARCH ENGINE OPTIMIZATION <ul><ul><li>The Process, Reports and Others Link Strategies </li></ul></ul><ul><ul><li>By: Cheryl Estorgio </li></ul></ul>
  2. 2. The Linking Process <ul><li>Collection of Good Linking Sites </li></ul><ul><li>Contacting or Submission of Links </li></ul><ul><li>Email Tracking of Links </li></ul><ul><li>Manual Checking of Links </li></ul>
  3. 3. The Linking Process <ul><li>Collection of Good Linking Sites </li></ul>Site collection or finding a possible link partners is the integral part of linking, you got to search for sites which is related to your niche or area of interest. You can find your possible link partners through major search engines like Google and MSN.
  4. 4. The Linking Process <ul><li>Contacting or submission of links </li></ul>Links are contacted through online link exchange form or email. 1. Example of online form: Indicators: add link, add URL, submit your link, add site, add your site…etc.
  5. 5. The Linking Process <ul><li>Contacting or submission of links </li></ul>Notes: Name of your site = site name = site title = website name Domain = URL = web address = site url URL where your site reciprocates = linkpage URL= location of our link. Example of Link: Radar Detectors - Info on Radar Detectors and where to buy.
  6. 6. The Linking Process <ul><li>Contacting or Submission of Links </li></ul>2. Making of Email Link Request Email Templates (see sample outline..)
  7. 7. The Linking Process <ul><li>Contacting or Submission of Links </li></ul>10 Email link request tips - Don’t require too much action from the other webmaster - Link to the other site first - Don't threaten to delete your link if they don't link back - Don't teach the other webmaster about search engine optimization. - Keep your email message short - Be polite and humble - Don't use free email addresses - Build a good site - Don't ask for a link if the other web site is totally unrelated to your site - Test, test and test again
  8. 8. The Linking Process <ul><li>Email Tracking of Links </li></ul>1. Email checks your emails while contacting also some possible link partners because there are sites that need confirmation and verification of links. Usually lasted for 5 to 7 days. 2. Replies email as soon as possible.
  9. 9. The Linking Process <ul><li>Manual Checking of Links </li></ul>1. Those sites contacted are needed to be follow up for possible linkbacks every week. 2. Checking of backlinks
  10. 10. The Linking Process <ul><li>Manual Checking of Links </li></ul>Knowing how many web sites link to yours, and increasing the number of quality links are important parts of any web site’s online marketing campaign. To find out how many links your website has, type the following searches in your browser:
  11. 11. The Linking Process <ul><li>Manual Checking of Links </li></ul>Browser: Google or MSN link: (e.g., Browser: Yahoo linkdomain: yourwebsiteurl (e.g., Or just type the “site Title” or “site description”
  12. 12. The Reports Making of Link Reports
  13. 13. The Reports <ul><li>Format of Reports </li></ul>In Excel Form or Google spreadsheets. Here are the fields for the reports: - Linkpage url - Linkpage PR - Domain Url - Domain PR - Client URL - Site Title - Site Description
  14. 14. Other Link Building Strategies
  15. 15. Link Building Strategies <ul><li>Social Media Sites </li></ul><ul><li>Networking Emails </li></ul><ul><li>Guest Apperances </li></ul><ul><li>Article Directories </li></ul><ul><li>Blog Review </li></ul>
  16. 16. End of Day 2 CHERYL ESTORGIO July 10, 2007