Link exchanges are a great way to get links to your web site. However, it is a time consuming and tedious process and there are more than a few webmasters that are involved in shady practices when it comes to link exchanges.
Advantages Disadvantages -Increases your link -Time consuming to get one popularity more than way links through reciprocal links “triangular” link exchanges -Can be free -Requires at least 2 web sites to get one way links through “triangular” link exchanges
Sample Link requirements: 1. Link only to related sites 2. Linkpage must be PR 1 and above 3. Not more than 100 inbound links in each linkpage. 4. No links from PPC (Pornography, Pills, and Casino). 5. Link only to English sites 6. No links from directory sites unless related. 7. No links from frame sites 8. No links from orphaned sites 9. No links to redirect sites
The Meta tags are in the header of a web page, that is, between the <head> tags. There are some webmasters out there that use the Meta tag <Meta name="ROBOTS" content="NOINDEX, NOFOLLOW"> on their links page or directory. This means that search engine robots will not index (NOINDEX) or follow (NOFOLLOW) the links on that page.
Detecting redirected links is fairly simple. There’s no need to view the source code of a web page. Simple click on the link and if you see a series of URLs in the status bar of your web browser, that link is a redirected link.
Visit the robot.txt file, it’s in the root directory of a web site: http://www.[domain name].com/robots.txt User-agent: * Disallow: / This means that the web site will instruct ALL search engine robots (User-agent: *) not to visit or index the entire site (Disallow: /).
Frames are used to divide web pages into multiple, scrollable regions or areas. Each region or area on a page is actual web pages themselves, with their own URL. Essentially, a page with frames is really a collection web pages displayed on one page.
End of Link Building Overview CHERYL ESTORGIO www.cherylestorgio.com July 10, 2007