Link Building Guidelines And Strategies

Link Building Guidelines and Strategies

What I’m not going to talk about…

Basic link building

Types of links

Article Submission

Press Release

Blogging

Directories (In-detail)

What I’m going to talk about…

Link exchange partners

Link building guidelines

Email Campaign

Email Success Rates

Tools

Other Strategies

Questions:

Is email campaign can be a useful link building strategy?

Why do we need guidelines for link exchange?

Why link exchange a tedious process?

Do you like link exchange?

Do you consider yourself an expert link builder?

Requirements for Link Exchange Partners

Related

Homepage PR 3+

Link page PR 2 above= >25 outgoing link

PR 0-3= >50 outgoing links

PR 4 above= >70 outgoing links

No link from bad neighborhood

No link from no-follow attribute

No site-wide links

Directory link is possible: Homepage PR4+ and link page PR2+

Redirect URL is not allowed

No links from frame(iframe) sites

Email Campaign

Objectives

Importance of email request in link building strategy

Understand the different processes in Email Campaign Process

Know the do’s and don’t of requesting link through email

Familiar with the different tools and software use in the email campaign

Identify the success rate of link request with correspond to the number of links submitted

Email Campaign Tools

Sending and Tracking Email (email client)

Mozilla Thunderbird

Microsoft Office Outlook

Monitoring of confirmed links

www.recip-links.com

Email Campaign Process

Steps in Email Campaign

Collect Email Address

Manually check sites

Prepare email templates

Send those email templates

Respond mails

Email tracking

Document the posted link

Monitor

Different Ways to Request for a Link

High Success Rate

Can you tell me more about [website subject goes here]

Hey [link partners name] it’s [email sender] for [sender website name]

Question about [website subject or comment goes here]

Low Success Rate

Link partnership/exchange Request

Want link exchange?

High quality link exchange

Trading links request

Success Rate in Getting Back links

Build a good site

Link to the other site first

Don't threaten to delete your link if they don't link back

Don't use phrases link "reciprocal link", "link trade", or "link exchange”

Keep it short

Show Benefit

Provide Code

Signal your Credibility

Table of Success Rate

Email Send-out and Response

Email Send-out and Response If we say 100 emails requested a day, 40 emails will respond and 10 links will be the confirmed. Its about 40% of the total email requested and 10% of the email respond will be the confirmed links. Ex: We have 60 email requested per day, so there will be 24 respond mail and 2-3 confirmed links. Let’s calculate: 60 * 0.4 = 24 respond mails 24 * 0.1 = 2.4 possible 2-3 links confirmed

Sample Email Template

Hey Dave,

I’ve been reading through your site and found the services offered helpful for researchers and students looking for wonderful resources on professional writing services. I could potentially even contribute on some tips that would be beneficial to your readers if you let me share my expertise.