Got Green Leads?


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Who is this Green Leads? And what is this Pay For Performance Unified Demand Gen(sm)?

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Got Green Leads?

  1. 1. Got Green Leads? Pay –For-Performance Unified Demand Gen sm
  2. 2. Pay For Performance Services <ul><li>Inbound Marketing </li></ul><ul><ul><li>Google Search </li></ul></ul><ul><ul><li>Prospects Find You </li></ul></ul><ul><ul><li>Prospects Raise Their Hands </li></ul></ul><ul><li>Outbound Marketing </li></ul><ul><ul><li>Reaching Out </li></ul></ul><ul><ul><li>Targeted and Swift </li></ul></ul><ul><ul><li>Prospects Get Found by Us </li></ul></ul> +1.978.633.3233
  3. 3. Our Recent Work <ul><li>From Small to Mid Sized Companies to Billion Dollar Companies </li></ul><ul><li>B2B </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Services </li></ul></ul><ul><ul><li>Big Ticket Items </li></ul></ul> +1.978.633.3233
  4. 4. Pay For Performance Demand Gen <ul><li>Green Leads Model – Every deliverable has a price </li></ul><ul><ul><li>$X per appointment </li></ul></ul><ul><ul><li>$Y per list member developed </li></ul></ul><ul><ul><li>$Z per webinar registrant </li></ul></ul><ul><ul><li>Guaranteed </li></ul></ul><ul><ul><li>Higher level of Accountability </li></ul></ul><ul><li>Other Lead Gen Models – The deliverable is hours </li></ul><ul><ul><li>Inside Teams: Traditional inside sales people, $N per month, per FTE </li></ul></ul><ul><ul><li>Combo Performance/Fees: $N per month, per FTE, $X per lead </li></ul></ul><ul><ul><li>Service providers are not accountable for their delivery </li></ul></ul><ul><ul><li>Tend to abuse the model </li></ul></ul> +1.978.633.3233
  5. 5. Performance <ul><li>&quot;After working with three lead gen firms, Green Leads is the only one that was both consultative to our firm as well as generating leads. The others were boiler room operations. We actually have a working relationship with Green Leads. Oh, one more thing. They're very effective.&quot; </li></ul><ul><li>Terrance Oprea, President, MCCI </li></ul><ul><li>selling to marketing targets Global 2000 & Federal </li></ul> +1.978.633.3233
  6. 6. Outbound Marketing <ul><li>Qualified Lead Gen </li></ul><ul><ul><li>Prospect Meets a Certain Criteria </li></ul></ul><ul><ul><ul><li>Technology, Metric, Market Need? </li></ul></ul></ul><ul><ul><ul><li>Other litmus-type questions </li></ul></ul></ul><ul><ul><li>Role Based List Deliverable with Answers to Criteria </li></ul></ul><ul><li>Role Based List Development </li></ul><ul><ul><li>At the Companies Specified </li></ul></ul><ul><ul><li>Confirmed to be the Title/Role Defined </li></ul></ul><ul><li>List Validation </li></ul><ul><ul><li>Contact Info Validated </li></ul></ul><ul><li>Market Research </li></ul> +1.978.633.3233
  7. 7. Performance <ul><li>&quot;Green Leads reps are motivated by one thing only -- delivering meetings that take place with the right prospects. They don't get paid until we approve the meeting. They are basically our appointment setting concierges.&quot; </li></ul><ul><li>Dave Peterson, CMO </li></ul><ul><li>Coverity </li></ul><ul><li>selling to software development executives </li></ul> +1.978.633.3233
  8. 8. Inbound Marketing <ul><li>Social Media/SEO </li></ul><ul><ul><li>Measureable Activity </li></ul></ul><ul><ul><li>Site, Blogging, Social Media, SEO </li></ul></ul><ul><ul><li>Performance Based Traffic & Ranking </li></ul></ul><ul><li>Lead Nurturing </li></ul><ul><ul><li>Marketing Automation </li></ul></ul><ul><ul><li>CRM Integration </li></ul></ul><ul><ul><li>Campaign or Per Contact Pricing </li></ul></ul><ul><li>Web Events </li></ul><ul><ul><li>Turnkey Events </li></ul></ul><ul><ul><li>CPL Guarantee </li></ul></ul><ul><li>Content Syndication </li></ul><ul><ul><li>Content Creation </li></ul></ul><ul><ul><li>CPL Guarantee </li></ul></ul><ul><li>Inbound Response </li></ul><ul><ul><li>Handle Inbound Email & Calls </li></ul></ul><ul><ul><li>Integrate with Lead Nurturing </li></ul></ul><ul><ul><li>30% discount on Meetings from Inbound Activity </li></ul></ul> +1.978.633.3233
  9. 9. Performance <ul><li>&quot;Green Leads did a tremendous job of getting our sales reps in front of senior decision makers that were previously beyond our reach. It's also one of the most cost-effective programs we've run. We've generated millions in pipeline in the last six months as a result of Green Leads, and we expect to close some significant business this year from the program.&quot; </li></ul><ul><li>Cheri Bergeron, VP Corporate Marketing </li></ul><ul><li>Borland </li></ul><ul><li>selling to C/VP Software & App Dev Executives </li></ul> +1.978.633.3233
  10. 10. Got Demand Gen? Contact: Mike Damphousse [email_address] 1.978.633.3233 Smashmouth Marketing (blog)