Music video day
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Accompanying two-day enrichment activity using media to engage sudents.

Accompanying two-day enrichment activity using media to engage sudents.

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  • 1. welcome to the clc help us maintain our high standard environment
    • Food and drink
    • Mobile phones
    • Chairs
    • Noise
    • Smoking
    • Poor behaviour
    • Air conditioning
    • Tidy Rooms
    • Moving of Equipment
  • 2. Media Week: Music Video Production
  • 3. Media Week: Music Video - The Project Working in groups, you will Produce, Film and Edit a Music Video for a track of your choice!
  • 4. Media Week: Music Video - The Project Day 1: Pre-Production and Practice Day 2: Production (The Filming) Day 3: Post-Production (The Editing) This is a tight schedule so you will need to make the best use of your time - in and out of class.
  • 5. Media Week: Music Video: The Background
    • ‘ Short film or video that accompanies a song’
    • Marketing Device
    • Variety of styles used: Animation, Live Action,
    • Documentary, Abstract etc
    • Two Main Types: ‘Live’ Performance, Conceptual
    • August 1st 1981 - MTV and The Buggles
    • Examples
  • 6. Media Week: Music Video Production Roles and Responsibilities
  • 7. The Key to Success!
    • Planning and Preparation
    • Good Teamwork
    • Enjoy it!!
  • 8. The Main Roles
    • Producer/Production Manager
    • Director
    • Camera/Lighting (Director of Photography)
    • Editor
    • Cast of Actors
    • NB: On small (low budget) productions it is common for one person to undertake more
    • than one role.
  • 9. ‘ The Boss’ The Producer has overall responsibility for the project. The Producer manages budgets and schedules and ensures that both are adhered to. As a Production manager the main responsibility is to ensure that everyone is in the right place at the right time, and doing their job effectively.
    • Producer (Production manager):
    The Main Roles
  • 10. Responsible for visualizing the projects overall look and style. The Director has final say on whether angles, performances etc are ‘fit for purpose’. The Director liaises with all the team to ensure that the best results possible are achieved, within time and financial constraints.
    • Director
    The Main Roles
  • 11. This role involves delivering the vision of the Director onto tape. The Camera Operator must make sure that the quality of the footage taken is as high as possible, and fits with the intentions of the project. They will position the camera and frame the shot.
    • Camera Lighting (D.o.P)
    The Main Roles
  • 12. ‘ Actors’ need to be comfortable in front of the camera. They should be capable of performing in the required style. They also need to be able ‘lip-sync’ accurately - they need to know the words to the song!
    • Actors
    The Main Roles
  • 13. The editor is responsible for assembling the footage that is shot. The pace and/or structure of the finished piece may be decided upon by the Editor.
    • Editor
    The Main Roles
  • 14. Media Week: Music Video Production Composing Your Shots
  • 15. Shows entire body and some of the surroundings. Often used at the start of a program or scene. Lets the audience know where the action is set. Sometimes called Long Shot (LS) Wide Shot (WS) Composition/Framing
  • 16. Includes the upper half of the body, cutting the person off near the waist. Shows more character emotion, or reaction than wide shot. A typical shot for interviews. Often called Mid-Shot Medium Shot (MS) Composition/Framing
  • 17. “ Head and shoulders” shot. Provides even more emotion or reaction than the Medium shot. When focused on objects, helps audience see details that they might otherwise miss. Often used for interviews. Close Up (CU) Composition/Framing
  • 18. Maximum dramatic effect. Used when speech or reaction is very important or very emotional. Commonly used on MTV Extreme Close-up (ECU) Composition/Framing
  • 19. Media Week: Music Video Production The Camera
  • 20. Media Week: Music Video Production Today’s Practice: To film any ‘ordinary task’ being completed. The task must be covered using ALL the angles mentioned today. This sequence will then be edited using i-Movie.
  • 21. Media Week: Music Video Production The Editing Software
  • 22. Media Week: Music Video Production Planning your Video Project….
  • 23. Elements of Form
    • Mise-en-scene
    • Location(s)
    • Characters
    • Costume/Make-up
    • Props
  • 24. Storyboards Production/Title
  • 25. Storyboards
  • 26. What you will need to consider.…
    • WHO? Who will star in your video? Are they available when they are needed? Can they ‘perform’ as needed? Would it better for your group to do it?
    • WHERE? In which places will your Video be set? Are you allowed to film there? Can you get access for long enough?
    • HOW? How much footage is required to have the whole track covered? How will the actors know what to do? How will you play music on set?
  • 27. You will need.…
    • Camera + Tripod + Tape(s)
    • Lyrics
    • Planning work (Storyboards/Shot List etc)
    • Cast (Good quality lipsync)
    • Music Source + Track
    • Creativity
    • Plenty of footage
  • 28. You might need.…
    • Plan B
    • Costumes
    • Permissions
    • Phone Numbers
    • Patience
  • 29. Hints and Tips!
    • Plan AT LEAST one shot for
    • each line of dialogue
    • Film the whole ‘performance’ in
    • WS - for safety.
    • Be creative - but keep it simple!
    • Really know (and like) the song you choose!
    • Be Polite
    • Have Fun!
  • 30. Factors To Consider:
    • Focus – What is the main emphasis
    • of the shot?
    • Colour – What is the environment
    • like, dark, light etc. Could this be
    • edited after?
    • Composition – How have different
    • elements been put together? Think
    • about what helps to tell the ‘story’.
  • 31. Editing: Cut: The most common transition/edit. Generally used to show the same scene/action from a different angle. It is the replacement of one shot with another. Dissolve: After the cut, this is the most common transition used. It is the simultaneous fading out of one shot, and the fading into the next. Usually used to signal a change in time or location. Fade: A ‘dissolve’ to or from Black (or another colour). Sometimes used to signal the passage time.
  • 32. Media Week: Music Video Production
  • 33. Media Week: Music Video Production
  • 34. Media Week: Music Video Production
  • 35. Media Week: Music Video Production
  • 36. Media Week: Music Video Production