Web3.0 & the next internet directions & opportunities for STM publishing

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Fantastic white paper I found on-line from a top SharePoint consulting firm. Well-worth reading!

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Web3.0 & the next internet directions & opportunities for STM publishing

  1. 1. Web 3.0 & the Next InternetNew Directions and Opportunities for Scientific, Technical & Medical Publishing Mills Davis, Project10X April 30, 2009 9:00-9:45 am STM Spring Conference: What keeps Scholarly Publishers up at Night? Political Environments, Threats & Opportunities, Copyright Challenges, and Web 3.0
  2. 2. New Directions for STM Publishing | Introduction 2 Mills Davis Mills Davis is founder and managing director of Project10X — a Washington, DC based research consultancy specializing in next wave semantic technologies, solutions, and business models. The firmʼs clients include technology manufacturers, global 2000 corporations, government agencies, and web 3.0 start- ups. Mills serves as principal investigator for the Semantic Wave research program. A noted consultant and industry analyst, he has authored more than 100 reports, whitepapers, articles, and industry studies. Mills is active in both government and industry-wide technology initiatives that are advancing semantic mdavis@project10x.com technologies. He co-chairs the Federal Semantic 1-202-667-6400 Interoperability Community of Practice (SICoP). Mills is a founding member of the AIIM interoperable enterprise content management (iECM) working group, and a founding member of the National Center for Ontology Research (NCOR). Also, he serves on the advisory board of several new ventures in the semantic space.
  3. 3. New Directions for STM Publishing | Introduction 3 Semantic Wave Research NEW
  4. 4. New Directions for STM Publishing | Introduction 4Top line The new ecosystem for scientific, technical, and medical (STM) publishing is digital, trans-semiotic, data and knowledge intensive, social, connected, collaborative, community-driven, mobile, multi-channel, immersive, and massively networked and computational. In this era of open, co-evolving, networked techno- socio-economic processes, commercial publishing models based on exclusive literature collections are simply not enough. By understanding changes coming with Web 3.0 and the next internet, STM publishers can identify new roles and profitable business opportunities.
  5. 5. New Directions for STM Publishing | Introduction 5 Topics Introduction Where are web 3.0, semantic technologies, TECHNO and the next internet taking us? How are practices in science, technology, and SOCIO medicine changing? How can STM publishers exploit web 3.0 to ECONOMIC deliver value in the emerging ecosystem? Summary + Q&A
  6. 6. Where are web 3.0, semantic technologies,and the next internet taking us?• What is the evolution of the • What key ideas motivate internet to 2020? Web 2.0 services?• What are characteristics of the • What is Web 3.0? next internet? • What are semantic technologies?• What technologies are shaping • What is the value space of the next internet? semantic technologies?• What is cloud computing? • How do semantic technologies• What is Web 2.0? tap new value?• What are representative • What is Web 4.0? elements of Web 2.0? • What is ubiquitous mobility?
  7. 7. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 7What is the evolution of the internet to 2020?A tidal wave of four internet growth stages.The chart to the right depicts four stagesof internet growth.Web 1.0, was about connectinginformation and getting on the net.Web 2.0 is about connecting people —putting the “I” in user interface, and the“we” into webs of social participation.Web 3.0 is starting now. It’s aboutrepresenting meanings, connectingknowledge, and putting these to work inways that make our experience of internetmore relevant, useful, and enjoyable. Web 4.0 will come later. It is aboutconnecting intelligences in a ubiquitousweb where both people and thingsreason and communicate together.Over the next decade, semantictechnologies will spawn multi-billion dollartechnology markets that will drive trilliondollar global economic expansions totransform industries as well as ourexperience of the internet. 
  8. 8. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 8What are characteristics of the next internet?Internet of services, things, and 3D interactivity.Virtualized infrastructure & everything as a service.
  9. 9. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 9 What technologies are shaping the next internet? Cloud computing, Web 2.0, and Web 3.0 semantic technologies. From analog media, to digital data, to social media, to concept-based networked knowledge computation.
  10. 10. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 10What is cloud computing?Scalable, on-demand, click-and-run, pay-by-the-drinkresources and services provisioned over the internet.
  11. 11. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 11What is Web 2.0?A web of participation.Web 2.0 is the social web that connects people. It is a webof participation. Putting the “I” in UI. And the “we” in web.Users consume & create. Sites are interactive, for example:blogs–keep a web-diary; Wikipedia — free encyclopedia,anyone edits; Del.icio.us — social bookmarking; mySpace,Facebook & openBC – cultivate social relations; Flickr— share photos; and YouTube–broadcast yourself.According to Tim OʼReilly, several principles distinguishweb 2.0, for example:(1) the web as platform(2) harnessing collective intelligence(3) data is the next Intel inside(4) end of the software release cycle(5) lightweight programming models(6) software above the level of a single device, and(7) rich user experiences.In addition Web 2.0 approaches embrace: remixing dataand services; relation-orientation; the long tail; and bi-directional interaction. Web 2.0 social computing has bothconsumer and enterprise impacts. Source: EbOY
  12. 12. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 12What are representative elements of Web 2.0?User experience, rich media, social computing, and collaboration.User Experience Rich Media
  13. 13. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 13What key ideas motivate web 2.0 services?Web-as-platform. Provide a sandbox. Data and users are king.
  14. 14. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 14What is Web 3.0?A web of meanings and connected knowledge.Web 3.0 is the third stage of internet evolution that isstarting now. It is a web of meanings. It connectsknowledge. It represents meanings and knowledge aboutthings so both computers and people can work with them. Itadds new levels of intelligence to the user interface, socialcollaboration, applications, and the infrastructure of theweb.Web 3.0 is not about re-inventing the internet; itʼs aboutmaking the internet more useful, and our experience of itbetter. Web 3.0 makes the internet more connected, open,and intelligent. Users are served by systems that presentpersonalized information, are context-aware, can link andshare information in relevant ways, connect with relevantpeople, better organize the digital life, combine andintegrate processes, arrange dates and tasks, givemeaningful answers instead of data in bulk.Semantic technologies tap new value by modelingknowledge, adding intelligence, and enabling learning. Web 3.0 gives us architectures of learning and knowing over and above architectures of social participation and “perpetual beta” that emerged during web 2.0. Web 3.0 systems will gain new knowledge and get better with use and with scale of adoption.Source: Mills Davis, Project10X
  15. 15. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 15 What are semantic technologies? Semantic technologies are tools and methods that represent knowledge separately from documents, data, and program code. • All programming methods represent knowledge some way in order to compute using it. • Knowledge structures that represent meanings, associations, theories, and know-how about the uses of things are called ontologies. • Fixed ontologies are relatively static, as in a general ledger. Dynamic ontologies have changing requirements, e.g.,: connecting and understanding an evolving web of structured data, documents, and web pages; composing mobile web services; or discovering and reasoning about relationships between events being reported on the worldwide web. • Both Web 2.0 and Web 3.0 technologies can process fixed ontologies describing resources, services, information, and computing infrastructure. The technology mix that is right depends on application characteristics. • Web 3.0 semantic technologies are required when solutions involve knowledge structures that are changing and dynamic.
  16. 16. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 16What is the value space of semantic technologies?Four dimensions that matter include: capability, performance,user experience, and life cycle economics.The value space of semantic technologies has fourdimensions or axes: capability, performance, user Capabilityexperience, and life cycle economics.Capabilities — Semantic technologies and solutionpatterns tap new value by modeling knowledge, addingintelligence, and enabling learning. User Experience PerformanceUser experience — Adding intelligence to the UIincreases relevance, helpfulness, utility, and pleasure asexperienced by the user: both individually and as groups.Performance — Semantic solutions drive gains in Life Cycleefficiency and effectiveness, and provide strategic edge. EconomicsLife cycle economics — Semantic solutions improvethe ratio of benefits to cost and risk over the life of theinvestment: development, operations, and evolution.
  17. 17. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 17How do semantic technologies tap new value?By modeling knowledge, adding intelligence, and enabling learning. 2007, 2008 Copyright MILLS•DAVIS. All rights reserved
  18. 18. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 18What is Web 4.0?A web of connected intelligences.Web 4.0 is the ubiquitous web. Everything is connected. Everythinghas some intelligence, memory, a lifecycle, and agency. It is a webof semantic agents. Both people and things contribute to co-evolving social dialog.The emerging pervasive/ubiquitous computing landscape is anetwork of connected “things,” agents, and services with invisibleprocessors, lightweight, small, cheap, low/no power in almost alleveryday objects, wirelessly interconnected, continuously "online.”Seamless services across all contexts.This is a post-PC, post-IP era. Object-orientation and stackarchitectures get jettisoned as “trainer wheels.” Interaction,coordination, security, and integrity cannot be organized centrally.The most granular societal artifacts have skills for orientation,planning, scheduling, and acting. Intellectual property is autonomic.Whether we are speaking of a content paragraph, picture, a model,a software service, a sensor, a product or other physical entity — allare self-organizing, context-aware, self-describing, self-configuring,autonomic, pervasively adaptive, and communicatingautonomously.
  19. 19. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 19What is ubiquitous mobility?Easy to create, self-describing, context-aware services.The intelligent physical world communicates with us.The focus of mobile services topresent has been to listen,watch, command, surf, play,and record your life with a box.The future of mobility issensing, communications andcomputing where physical anddigital worlds fuse. Theintelligent physical worldcommunicates with us. Wehave wearable personaltrusted devices that augmenthuman senses and enhancehuman capabilities.Behind the scenes there isseamless access to(intelligent) services, wherever,whenever. Also, weʼll haverobust, feature-rich webservers on mobile phones,accessible by anyone, with anybrowser, from anywhere.
  20. 20. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 20 Historically, when social communication media grow in capability, pace, scope, or scale, then people use these media, communication techniques, and tools to construct more complex social arrangements and practices that increase human capacity to cooperate at larger and larger scales. Source: IFTF–Technologies of Cooperation
  21. 21. How are practices in science, technology, andmedicine changing?• What is semantic social • Does web scale semantic computing for STM? computing in the cloud apply only to STM?• What is data-intensive science?• What is the path from search to • What are next generation STM semantic applications? knowing?• What is next generation semantic • What does the next internet mean for STM libraries? collaboration?• What is semantic publishing?• What does semantic computing mean for STM?
  22. 22. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 22What is semantic social computing for STM?Service platforms, media, & social networks to connect, collaborate,and contribute. Who organizes these on-line meeting spaces?Source: Sigma Aldrich
  23. 23. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 23What is data intensive science?Data from observations, predictions, simulations,computer models, & interpretations.Source: E-Science, Semantic Computing & the Cloud -- Tony Hey, Microsoft
  24. 24. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 24What is the path from search to knowing?More expressive knowledge representation enables more powerfulreasoning: from recovery, to discovery, to intelligence, to questionanswering, to smart behaviors.
  25. 25. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 25
  26. 26. New Directions for STM Publishing | Where are web 3.0, semantic technologies, and the next internet tacking us? 26 What is next generation semantic collaboration? Combining wikis, semantic content tools, semantic search, ontology-driven applications, and intelligent user interfaces. MediaWiki Semantic SMW+ Future MediaWiki Semantic Semantic MediaWiki+ Wikis Wikipedia Dbpedia Desktop import Natural language Read/Write Linked Data Ontology mgmt Transemiotics Semantic search Machine learning Semantic apps Multi-agent apps
  27. 27. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 27What is semantic publishing?Interchange of composite digital research components that areboth human and machine interpretable. Blogs Wikis Related Articles Comments & Reviews Presentations Lab Books Models Codes Preprints Algorithms Podcasts Methods Models Video Data Plans Ontologies Intermediate ResultsSource: Semantic Publishing, David Shotton Source: Future of Research, Carol Goble
  28. 28. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 28What does semantic computing mean for STM?Multi-lingual, trans-semiotic reasoning at scale in the cloud.Source: E-Science, Semantic Computing & the Cloud -- Tony Hey, Microsoft
  29. 29. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 29Does semantic computing at web scale in the cloudapply only to STM?No.blackbook2Source: BlackBook2, Scott Streit Source: LarKC
  30. 30. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 30What are next generation STM semantic applications?Ontology-driven, active, immersive, adaptive, dynamic, and smarter.
  31. 31. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 31What does the next internet mean for STM libraries?Virtual research environments. Complex digital knowledge outputs.Data-centric. Community curation. Embedding in research workflow.Source: The Research Desktop of the Future, Stephen Andrews.
  32. 32. New Directions for STM Publishing | How are practices in science, technology & medicine changing? 32How are practices in science, technology, andmedicine changing?Internet, social, and semantic technologies enable STM that isglobal, connected, collaborative, and knowledge-intensive.• Semantic social computing — platforms to connect, collaborate, contribute: social nets, resource nets, data nets, knowledge nets.• Data-intensive science — Hypothesis and data driven science. large scale data repositories, community curation, linked open and proprietary data.• From search to knowing — from recovery, to discovery, to intelligence, to question-answering, to smart behaviors.• Semantic collaboration — virtual research environments, open science.• Semantic contribution — Semantic publishing of data, interpretations, hypotheses, methods, models, code, and other digital artifacts in forms for both human and computer use.• Knowledge-intensive science — semantic computing in the cloud. Simulation, adaptive, autonomic.
  33. 33. How can STM publishers exploit web 3.0 todeliver value in the emerging ecosystem?Use semantic technologies to:• Platform-enable the new ecosystem.• Marshal new forms of digital content and knowledge.• Embed services in new STM processes and value networks.
  34. 34. New Directions for STM Publishing | How can STM publishers exploit web 3.0 to deliver value in the emerging ecosystem? 34Platform-enable the new ecosystem.Organize the meeting place of STM communities andtheir value networks.• An ecosystem is a self-sustaining system whose members benefit from each others participation via symbiotic (positive sum) relationships.• Historically, publishers organized meeting spaces for people who had something to say on a topic, those who wanted to read it, and others who wanted to advertise to the other two.• The new meeting spaces are social computing platforms where people connect, collaborate, and contribute — they’re more than media delivery channels.• Use semantic technologies enable and mobilize dynamic value networks that aggregate resources, services, content, and products for a community.• Think Apple iPhone for STM knowledge commerce in recombinant services, models, tools, apps, and media artifacts.
  35. 35. New Directions for STM Publishing | How can STM publishers exploit web 3.0 to deliver value in the emerging ecosystem? 35Marshal new forms of digital content and knowledge.Help STM users discover & put digital data and knowledge to work.• Semantically enable text, data, graphics, imagery, methods, and models.• Link open sources and proprietary assets and support community curation and annotation of sources. Enable mash-ups and analytics.• Use machine learning, deep linguistics, and semantic technologies to power comprehensive search, navigation, and discovery over all forms of information.• STMs with dominant positions in theory will drive new value and shape next stage markets. Executable knowledge trumps subject ontologies.
  36. 36. New Directions for STM Publishing | How can STM publishers exploit web 3.0 to deliver value in the emerging ecosystem? 36Embed services in new STM processes andvalue networks.New steps, stages, and methods afford new relevance.• Contextualize services and products for net-centric concepts of operation. Focus offerings for different roles and tasks in STM processes.• Support group interaction to connect, collaborate, and contribute, including team building, resource networking, and community annotation. Semantic social computing adds a layer of knowledge representation and meanings that enrich the collaborative experience and utility of results.• Support task-specific knowledge work. Semantic technologies put knowledge to work through knowledge-centric versus document centric processes for authoring, research, design, engineering, simulation, eScience, professions, logistics, virtual manufacturing, policy & decision support, and cognition.• Use semantic technologies to multi-package assets to meet life cycle needs of STM professionals — as learners, practitioners, teachers, executives, etc.• Enlarge the STM process footprint.
  37. 37. Thank you! Mills Davis Project10X 202-667-6400www.project10x.com

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