Social Media & Healthcare - Ramsay Health UK Conference 2013

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My presentation from the 2013 Ramsay Health Care UK Conference.

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  • Get a vote from the audience.
  • 7 Billion
  • - Your patients are searching the internet for their provisional diagnosis, recommendations and closest doctor. Can they find you?
  • Link into doctor – patient confidentiality
  • Get a vote from the audience.
  • Social Media & Healthcare - Ramsay Health UK Conference 2013

    1. 1. The social media Revolution #Ramsayuk
    2. 2. Damon Klotz Digital Media Strategist
    3. 3. Digital q and A
    4. 4. q. How many internet users are there in the world
    5. 5. A. 2.4 Billion q. How many internet users are there in the world
    6. 6. q. How many times does the average smart phone user reach for their phone
    7. 7. A. 150 times q. How many times does the average smart phone user reach for their phone
    8. 8. q. Mobile use is increasing but by how much year on year
    9. 9. A. Up by 30% to 1.5 billion q. Mobile use is increasing but by how much year on year
    10. 10. q. Are Laptops and Desktops selling more than tablets
    11. 11. A. Tablets sold more in Q4 2012 q. Are Laptops and Desktops selling more than tablets
    12. 12. q. What is the most popular use of a smartphone
    13. 13. A. Social Media. Over 9 hours of use a month. q. What is the most popular use of a smartphone
    14. 14. Health care = long fuse, big bang.
    15. 15. .com/ramsayhealth
    16. 16. .com/ramsayhealth
    17. 17. Hootsuite Monitoring
    18. 18. Engaging with our Leaders On Twitter
    19. 19. Leaders On Twitter
    20. 20. .com/ramsayhealthau
    21. 21. .com/ramsayhealth
    22. 22. Opportunity or Problem?  
    23. 23. Adding a human touch to a large brand
    24. 24. Which catches on...
    25. 25. THE RISE OF DR GOOGLE
    26. 26. Doctor - Patient Boundaries “You get a friend request on a social networking site from someone whose name sounds very familiar, but they have a photo of a dog as their profile picture. You accept the request. After looking through their profile page, you realise that it is actually one of your previous patients. The patient sends you a message to let you know that they cannot make their next clinic appointment, but would like to know their histology results from a test ordered while the patient was in hospital. The patient also throws in a cheeky comment about some photos they saw of you wearing swimmers at the beach.” www.ama.com.au/socialmedia
    27. 27. Social Media. Friend or Foe? The risks associated with social media will still be present even if we choose not to participate ourselves.
    28. 28. 2005

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