TheTrendWatch#15
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Marketing to Cyborg 101

Marketing to Cyborg 101

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TheTrendWatch#15 TheTrendWatch#15 Presentation Transcript

  • Download our free iPad app now! ➥ Marketing to Cyborgs 1011 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ The Digital Era2 TheTrendWatch#15 by Fullsix Group
  • Singularity? http://goo.gl/xn9P We won ’t experience 100 years century — it will be mo of progress in re like 20,000 ➥ the 21st day’s rate).Digital Explosion years of progress (at to Singularity celerating returns by Ray Kurzweil Digital matches human intelligence Sources: The Law of ac Human Enhancement Digital is embedded in our own body Augmented Reality Digital is changing our physical environment Social Networks Digital revolutionizes of our social life YO U AR Mass Interaction EH Digital is part of our identity ER E Mass Media Internet Digital influences behavior Digital is born 1982 2045 3 TheTrendWatch#15 by Fullsix Group
  • The Singularity Documenrary http://youtu.be/ kJDvdEQJOew ➥4 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Enhanced Humans5 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ We are all Cyborgs! Definition: "A person whose physiological functioning is aided by a mechanical 1 billion sma rtphone by 2 or electronic device." comparative 1981 and 20 ly 800 millio n PCs were 0 , 15 00. sold betwee n Sales of sma Origin: 2012. rtphones wi ll exceed tho se of PCs in 1960-1965 Sources: Mo rg an Stanley R esearch & In cyb(ernetic) org(anism) ternet Data Corporation6 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ ulation: % of the global pop Internet reaches 30 sers worldwide. billions u M ore than 2 online 24% of people internet" w ithout the "Can’t live online a y l if e " 41% of people eir everyd rnet in th "Ne ed the inte 1 Nov ember 201 ymantec, Sources: S7 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com 40 billion applications ➥ have already been downloaded from the App Store and Android Market Sources: ComScore, Jan 2012Digital gives ussuper powers that fulfillour human needs!8 TheTrendWatch#15 by Fullsix Group
  • WordLens http://goo.gl/bjVwd ➥9 TheTrendWatch#15 by Fullsix Group
  • Jawbone UP http://youtu.be/ GiC8QR_oHhk ➥10 TheTrendWatch#15 by Fullsix Group
  • Skin Scan app skinscanapp.com ➥11 TheTrendWatch#15 by Fullsix Group
  • Hightlight http://youtu.be/ SiOMVBJnohI ➥12 TheTrendWatch#15 by Fullsix Group
  • Facebook Disaster Message Board http://goo.gl/C9gCD ➥13 TheTrendWatch#15 by Fullsix Group
  • VizWis app http://vizwiz.org ➥14 TheTrendWatch#15 by Fullsix Group
  • Oxfam App + RFID Talesofthings.com ➥15 TheTrendWatch#15 by Fullsix Group
  • Google Car http://goo.gl/UItJw ➥16 TheTrendWatch#15 by Fullsix Group
  • Hal Exoskeleton http://youtu.be/ B_k30yeCk4c ➥17 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Our Shift from Human to Machine18 TheTrendWatch#15 by Fullsix Group
  • Read 48% of all retail sa TheTrendWatch.com les (53% by 2014) are e or Web-influenced ither online purcha purchases. ses ➥ 93% of buyers use in the in-store shop search ping process. Sources: Group M Search The 10 takeaways from the report provided by Constant Contact and Chadwick Martin Bailey (September 2011) • Consumers interact with their favorite brand on Facebook far more than other social networks • 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming f desktop a fan on Facebook %o • 51 percent of consumers said they are more likely to buy a product since becoming a fan on 20 are relate d to loca tion Facebook • 52 percent of those who go online said that they spend at least one hour per week on Facebook se arches • 76 percent of consumers said they have never “unliked” a brand on Facebook; • 77 percent of consumers said they interact with brands on Facebook primarily through reading of mobile posts and news feeds 40% lated to location • 78 percent of consumers who like brands on Facebook said they like fewer than 10 brands • 58 percent of consumers said they like a brand on Facebook because they are a customer searc hes are re • 45 percent of consumers said they spend most of their time on Facebook in the news feed le yer, Goog arissa Ma Sources: M19 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Active evaluation Information gathering Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer20 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Active evaluation Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 21 TheTrendWatch#15 by Fullsix Group
  • Google Glasses http://goo.gl/a0czP ➥22 TheTrendWatch#15 by Fullsix Group
  • Google Maps Indoor maps.google.com/ starthere ➥23 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because my attention will be spent according to my personal tastes and ➥ reach shifts history, towards relevance Active evaluation Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 24 TheTrendWatch#15 by Fullsix Group
  • Adaptive Advertizing http://youtu.be/ VduPn826HU0 ➥25 TheTrendWatch#15 by Fullsix Group
  • Into Now by Yahoo! intonow.com ➥26 TheTrendWatch#15 by Fullsix Group
  • Into Now by Yahoo! intonow.com ➥27 TheTrendWatch#15 by Fullsix Group
  • Amex Sync http://youtu.be/ 0B-Km9vAIwo ➥28 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 29 TheTrendWatch#15 by Fullsix Group
  • KLM Meet & Seat http://youtu.be/ eL2lWn7oup4 ➥30 TheTrendWatch#15 by Fullsix Group
  • Whole Food Kinect Cart http://youtu.be/ 16GiO8EEVpE ➥31 TheTrendWatch#15 by Fullsix Group
  • Pull & Bear Interactive Store http://youtu.be/ 2ZrOvuFSWzU ➥32 TheTrendWatch#15 by Fullsix Group
  • Shopkick & Visa http://youtu.be/ IUDLSoJ4OlU ➥33 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Because humans tend to avoid unnecessary effort, Post purchase experience point of sales shifts On-going exposure towards all forms of dematerialized Shared experience commerce Peer-to-peer 34 TheTrendWatch#15 by Fullsix Group
  • Amazon App http://youtu.be/ 9PzUpKwlVcI ➥35 TheTrendWatch#15 by Fullsix Group
  • Snooth Wine Pro www.snooth.com/ iphone-app ➥36 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Because humans tend to avoid unnecessary effort, Post purchase experience point of sales shifts On-going exposure towards all forms of dematerialized Shared experience commerce Peer-to-peer Because technology brings social media and added services use shifts from an isolated to each product, its experience towards a social one 37 TheTrendWatch#15 by Fullsix Group
  • Chobani Champlify chobanichampions. com/champlify ➥38 TheTrendWatch#15 by Fullsix Group
  • BeauteCam By RakuRaku http://goo.gl/z3FDA ➥39 TheTrendWatch#15 by Fullsix Group
  • 40 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Because new media enables a 24/7 interactive Moment of truth Initial consideration set and social conversation, Awareness the lead of the relation shifts Because humans tend to from brand to consumer avoid unnecessary effort, Post purchase experience point of sales shifts On-going exposure towards all forms of dematerialized Shared experience commerce Peer-to-peer Because technology brings social media and added services use shifts from an isolated to each product, its experience towards a social one 41 TheTrendWatch#15 by Fullsix Group
  • Google Places google.com/places ➥42 TheTrendWatch#15 by Fullsix Group
  • Starbucks facebook.com/ Starbucks ➥43 TheTrendWatch#15 by Fullsix Group
  • Pr%f proofwhisky.com ➥44 TheTrendWatch#15 by Fullsix Group
  • Nike Fuel Band http://youtu.be/ uJvdiLkhnhc ➥45 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Because new media enables a 24/7 interactive Moment of truth Initial consideration set and social conversation, Awareness the lead of the relation shifts Because humans tend to from brand to consumer avoid unnecessary effort, Post purchase experience point of sales shiftsBecause the opinion of my family, On-going exposure towards all forms friends, peers and VIPs are now always within my reach, of dematerialized traditional Shared experience commerce advertising shifts Peer-to-peer Because technology brings social media and added services towards influence use shifts from an isolated to each product, itsmarketing strategies experience towards a social one 46 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥47 TheTrendWatch#15 by Fullsix Group
  • Tweet Seats http://youtu.be/ mAUgdRWD8uA ➥48 TheTrendWatch#15 by Fullsix Group
  • http://youtu.be/1hU4I- xk4Wc49 TheTrendWatch#15 by Fullsix Group
  • http://youtu.be/ IndZw9giHQU50 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gatheringBecause human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Because new media enables a 24/7 interactive Moment of truth Initial consideration set and social conversation, Awareness the lead of the relation shifts Because humans tend to from brand to consumer avoid unnecessary effort, Post purchase experience point of sales shiftsBecause the opinion of my family, On-going exposure towards all forms friends, peers and VIPs are now always within my reach, of dematerialized traditional Shared experience commerce advertising shifts Peer-to-peer Because technology brings social media and added services towards influence use shifts from an isolated to each product, itsmarketing strategies experience towards a social one 51 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Touchpoint Evaporation52 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Interfaces evolve: From solid… to liquid… to gas53 TheTrendWatch#15 by Fullsix Group
  • Disney App Mates appmatestoys.com ➥54 TheTrendWatch#15 by Fullsix Group
  • Lego Life of George George.lego.com ➥55 TheTrendWatch#15 by Fullsix Group
  • Crayola iMarker store.griffintechno logy.com/crayola- colorstudiohd ➥56 TheTrendWatch#15 by Fullsix Group
  • Shazam for TV http://goo.gl/ty2Fl ➥57 TheTrendWatch#15 by Fullsix Group
  • Im Precious yesiamprecious.com ➥58 TheTrendWatch#15 by Fullsix Group
  • Walmart App http://goo.gl/R853m ➥59 TheTrendWatch#15 by Fullsix Group
  • Samsung Es8000 smart TV http://goo.gl/VfQiy ➥60 TheTrendWatch#15 by Fullsix Group
  • Emotiv http://emotiv.com ➥61 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Frictionomy62 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Reducing the friction of information exchange63 TheTrendWatch#15 by Fullsix Group
  • Kooaba Shortcut http://youtu.be/ d5ONZHIgheM ➥64 TheTrendWatch#15 by Fullsix Group
  • Amazon Kindle Fire http://goo.gl/oOMgd ➥65 TheTrendWatch#15 by Fullsix Group
  • Aereo aereo.com ➥66 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Reducing friction of money exchange67 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Consumer Merchant opens his receives wallet money68 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Consumer Merchant opens his receives wallet money69 TheTrendWatch#15 by Fullsix Group
  • Isis Mobile Wallet Paywithisis.com ➥70 TheTrendWatch#15 by Fullsix Group
  • Amex Serve serve.com ➥71 TheTrendWatch#15 by Fullsix Group
  • PayPal Here http://youtu.be/ s_R8TJMNWnU ➥72 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Reducing friction of physical goods exchange73 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com 59% of consumers use their phone to shop from home, and 28% use their ➥ phone in the retail to shop Source: Experian Study, 2011 hone users dult online iP 24% of U.S. a ndroid users and 21% of A application h ave u s e d a shopping in the past t hree months 011 Sourc e: Forrester, 2 Mobile commerce sho wed 86% year-over-year g rowth from 2010 to 2011 Source: Appcelerator and IDC74 TheTrendWatch#15 by Fullsix Group
  • Tesco Shopping App http://youtu.be/ Q6w-ktXcVvY ➥75 TheTrendWatch#15 by Fullsix Group
  • Amazon webstore http://youtu.be/ 1Esdw2cQFKI ➥76 TheTrendWatch#15 by Fullsix Group
  • Delta + Amazon delta.com ➥77 TheTrendWatch#15 by Fullsix Group
  • InstaPrint http://instaprint.me ➥78 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Brand Challenges79 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Mass one-to-one: As the relationship with your consumer gets deeper, the "reciprocal added value exchanged" becomes the most efficient Key Performance Indicator to pilot your investment.80 TheTrendWatch#15 by Fullsix Group
  • Google Re:Brief Projectrebrief.com ➥81 TheTrendWatch#15 by Fullsix Group
  • Ikea Video Instructions http://goo.gl/O0F7C ➥82 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Consumactor: People become increasingly active. This role can be leveraged to not only impact brand image, but also product and services, and even your very own business model.83 TheTrendWatch#15 by Fullsix Group
  • Guardian Open journalism http://youtu.be/ vDGrfhJH1P4 ➥84 TheTrendWatch#15 by Fullsix Group
  • Hands Up http://handsup.cn ➥85 TheTrendWatch#15 by Fullsix Group
  • TripXP tripxp.com/fr ➥86 TheTrendWatch#15 by Fullsix Group
  • Social Blood socialblood.org ➥87 TheTrendWatch#15 by Fullsix Group
  • The amazings http://theamazings.org ➥88 TheTrendWatch#15 by Fullsix Group
  • Esurance by Allstate youtube.com/user/ Esurance ➥89 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Redefine space: Global consistency, local relevance.90 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Redefine time: Agility: Simplify internal processes to catch up with your consumers pace. Flexibility: When you dont know about tomorrow, you had better be out experimenting rather than planning! Consistency: the brand-consumer relation is now 24/7 and requires constant investment.91 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ People Challenges92 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Security: Hacking your life…93 TheTrendWatch#15 by Fullsix Group
  • TED Avi Rubin http://goo.gl/qCykv ➥94 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Happiness: Choosing how to spend our attention between digital and real life…95 TheTrendWatch#15 by Fullsix Group
  • Diminished Reality http://youtu.be/ FgTq-AgYlTE ➥ The "dim inished reality" Filtering al to custom l available data ize and a tailore rebuild d enh an ced real ity. YouTub e 60 hour s of vide ois u p l o aded e Facebo very m ok inute 250 mil lion ph otos up loaded Instagr daily am 5.2 mill ion pic 60 pho tures u96 tos per second ploade d daily TheTrendWatch#15 by Fullsix Group :
  • Read TheTrendWatch.com ➥ Education: From knowledge to know-how97 TheTrendWatch#15 by Fullsix Group
  • KONY 2012 http://youtu.be/ Y4MnpzG5Sqc ➥"KONY 2012" tops 100 million views in 6 daysand becomes the most viral video in history98 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Singularity: What is "Human"?99 TheTrendWatch#15 by Fullsix Group
  • Quantum Dream "Kara" http://youtu.be/ Ywh4oEkCnA4 ➥100 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Humanity: Should we die or not?101 TheTrendWatch#15 by Fullsix Group
  • ist Hans Nano technology s lik e robotic urzweil http://youtu.be/Scientist tor Ray K into nd inven abr0oP4pW0c oravec a ur mindsM loading o robots or can live f upadvocate tual reality so th vir orever. at we ➥ an b e r minds c if e that ou Th ey believ ur brains d out side of o replicate rn of y copy the patte ng we simpl al activit y taki emic neuro-ch r bodies. pl ace in ou e r than th te rn, rathe takes That pat e pattern which th f it can brains in s onality. I ” the per medium, s hape, “is a digital erred to be transf ortal. m ade imm it can be102 TheTrendWatch#15 by Fullsix Group
  • Aubrey de Grey http://youtu.be/ hgLRhxvRlKg ➥103 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Digital Theory of Evolution?104 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change." - Charles Darwin & Clarence Darrow105 TheTrendWatch#15 by Fullsix Group
  • Read TheTrendWatch.com ➥ Thank You!106 TheTrendWatch#15 by Fullsix Group