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TheTrendWatch #141         TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
2   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Being digital                     vs.    Doing digital3                   TheTrendWatch #14 by Fullsix Group - No reproduc...
35 billion devices    connected to the internet...            yet only 6.8 billion inhabitants!4                     TheTr...
People evolved        from doing...5                       TheTrendWatch #14 by Fullsix Group - No reproduction without au...
...to being digital!6                      TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
They have better tools to connect…     The new Open Graph     http://youtu.be/q3b94kFBah8                                 ...
...and share more everyday                                           Visit live: http://goo.gl/sNo3U8                   Th...
With a massive impact on the economy                                                                  and our lives     So...
Omniscience                          Influence                                     Ubiquity Being digital gives superpowers...
…that drives addiction11          TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
What about brands?12              TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Big change!     DOING BEING13       TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Communication strategy                                                              Conversation planningConsumer Relation...
Brian Solis                                           http://goo.gl/dLcOs15   TheTrendWatch #14 by Fullsix Group - No repr...
Being Digital =     A new biorhythm.     Faster, more flexible, based as     much on the life of the ecosystem     as on b...
17   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
GUCCI Followers: 5,051                        BURBERRY Followers: 87,901                        GENERAL ELECTRIC Followers...
Ford "test account" on Google+                       http://goo.gl/9uoOI19   TheTrendWatch #14 by Fullsix Group - No repro...
Kia Soul Party Rock Anthem at the MTV VMAs            http://youtu.be/4zJWA3Vo6TU20   TheTrendWatch #14 by Fullsix Group -...
Google + FoxNews Debate                                 http://goo.gl/lZhGW21   TheTrendWatch #14 by Fullsix Group - No re...
Ford + Spotify SYNC AppLink will be     available in 10 models (of Ford vehicles)     beginning in 2012, including Ford   ...
BEP 360 app          http://goo.gl/3uJQP23   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Google Wallet                                      http://goo.gl/BGMym24   TheTrendWatch #14 by Fullsix Group - No reprodu...
25   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Being Digital =     Build on Data.     5 exabytes of data are created     every two days. Thats a lot of     opportunities...
http://goo.gl/IGYnr27                         TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
The HipHop Word Count Project                                 http://youtu.be/uIVWd_d9zXI28   TheTrendWatch #14 by Fullsix...
Bing "Indoor" Maps                                    http://youtu.be/mr6SMsoaX2s29   TheTrendWatch #14 by Fullsix Group -...
Being Digital =         Embedded reality.         People dont make a         distinction anymore.         Why would you?30...
Tweet Land Game                              http://goo.gl/plXRo31   TheTrendWatch #14 by Fullsix Group - No reproduction ...
Entourage & Tequilla AVION     http://goo.gl/6elYV32                       TheTrendWatch #14 by Fullsix Group - No reprodu...
Nike Ice Cream Truck     http://youtu.be/EgPYBYuJcLU33                TheTrendWatch #14 by Fullsix Group - No reproduction...
34   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
ESPN Human Twitter at the Xgames     http://goo.gl/V0m5Q35       TheTrendWatch #14 by Fullsix Group - No reproduction with...
Living Social Taxi     http://youtu.be/xaVNFJ5lcbE36                  TheTrendWatch #14 by Fullsix Group - No reproduction...
Heineken "the invite" opener     http://youtu.be/z5MV0WkgvkQ37    TheTrendWatch #14 by Fullsix Group - No reproduction wit...
Being Digital =        Embrace creativity.        You are either a creator        or a follower.38                TheTrend...
RedBull The Art of flight     http://youtu.be/t4CUNVYxxZM39             TheTrendWatch #14 by Fullsix Group - No reproducti...
Budweiser Poolball     http://youtu.be/zLZUMNR_okc40       TheTrendWatch #14 by Fullsix Group - No reproduction without au...
Goldilocks       http://goo.gl/1L4c41   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Kenny Powers - K-Swiss CEO     http://youtu.be/XI_9Yxr0blo42                                 TheTrendWatch #14 by Fullsix ...
AT&T and blink-182s Up All Night Fan Montage     http://youtu.be/eabtzkY_jNs43        TheTrendWatch #14 by Fullsix Group -...
Becks Green Box Project     http://goo.gl/DmnL444                              TheTrendWatch #14 by Fullsix Group - No rep...
The Fearless Project / COMMON                              http://youtu.be/3sAZSNavbII45   TheTrendWatch #14 by Fullsix Gr...
Being Digital =      Unleash game dynamics.      Build your brand experience      on peoples "Primal      Response Pattern...
Primal Response Patterns                                                                                    Self          ...
Lady Gaga Farmville album release     http://youtu.be/aqVUmnPLnBA48                     TheTrendWatch #14 by Fullsix Group...
Situationist App By Benrik                                      http://goo.gl/64H4b49   TheTrendWatch #14 by Fullsix Group...
Concerta B-toB     "Choose Your Own Adventure"50    TheTrendWatch #14 by Fullsix Group - No reproduction without authoriza...
Angry Bird Tmobile                                      http://youtu.be/jzIBZQkj6SY51   TheTrendWatch #14 by Fullsix Group...
Fold It against AIDS     http://goo.gl/9Hlq52                          TheTrendWatch #14 by Fullsix Group - No reproductio...
Being Digital =        Deep relationships.        We live in the era of real        one-to-one relationship        marketi...
Digital is not a channel         Social media is not a media54                 TheTrendWatch #14 by Fullsix Group - No rep...
Gary Vaynerchuk on Social Media ROI                           http://youtu.be/r5yGJ-1d2l455   TheTrendWatch #14 by Fullsix...
The House Of Vans http://youtu.be/E3bCkVO1qEI56                             TheTrendWatch #14 by Fullsix Group - No reprod...
Howard Schultz, Chief Executive Officer, Starbucks Coffee     http://goo.gl/pYdmj57             TheTrendWatch #14 by Fulls...
OnStar by General Motors     http://goo.gl/D0SKe58   TheTrendWatch #14 by Fullsix Group - No reproduction without authoriz...
Dominos Pizza - Raising The Bar                          http://youtu.be/W5Q2Y2ZQ-4Y59   TheTrendWatch #14 by Fullsix Grou...
ECKO "branded for life" promotion     http://goo.gl/HfoH060                              TheTrendWatch #14 by Fullsix Grou...
Being Digital =      Human enhancement.      Digital may be the next step      of human evolution...61                TheT...
70/20/10 rule: "Managing Innovation"     The 70/20/10 Model is a business resource     management model pioneered by Eric ...
Metawatch: http://goo.gl/8XSHb                Im Watch: http://goo.gl/Qg0lX63   TheTrendWatch #14 by Fullsix Group - No re...
Google Self Driving Car                     http://youtu.be/X0I5DHOETFE64   TheTrendWatch #14 by Fullsix Group - No reprod...
Mattel Mind Flex Game                                   http://goo.gl/fwy165   TheTrendWatch #14 by Fullsix Group - No rep...
Eyeborg Project                                          http://goo.gl/l5CQ66   TheTrendWatch #14 by Fullsix Group - No re...
67   TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
Thank You!68                TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
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Transcript of "TheTrendWatch #14"

  1. 1. TheTrendWatch #141 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  2. 2. 2 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  3. 3. Being digital vs. Doing digital3 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  4. 4. 35 billion devices connected to the internet... yet only 6.8 billion inhabitants!4 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  5. 5. People evolved from doing...5 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  6. 6. ...to being digital!6 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  7. 7. They have better tools to connect… The new Open Graph http://youtu.be/q3b94kFBah8 Timeline http://youtu.be/hzPEPfJHfKU7 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  8. 8. ...and share more everyday Visit live: http://goo.gl/sNo3U8 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  9. 9. With a massive impact on the economy and our lives Socialnomics3 by Erik Qualman http://youtu.be/fpMZbT1tx2o9 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  10. 10. Omniscience Influence Ubiquity Being digital gives superpowers…10 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  11. 11. …that drives addiction11 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  12. 12. What about brands?12 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  13. 13. Big change! DOING BEING13 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  14. 14. Communication strategy Conversation planningConsumer Relationship Management Big change! Vendor Relationship Management Reach: Impression Engagement: Expression Content Context Sticky Spreadable Integrated campaign Brand attitude Advertising Competition DOING BEING Service Self improvement Planing Experimenting Marketing and Communication teams Everybodys job Hiring Training Brand markets to consumers (top-down) Brand advocates market to friends (peer to peer) Interactivity (if any) predefined Participation Unified consumer experience Diversified experience Target is individual users Develop social networks 14 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  15. 15. Brian Solis http://goo.gl/dLcOs15 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  16. 16. Being Digital = A new biorhythm. Faster, more flexible, based as much on the life of the ecosystem as on brand objectives.16 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  17. 17. 17 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  18. 18. GUCCI Followers: 5,051 BURBERRY Followers: 87,901 GENERAL ELECTRIC Followers: 15,501 MTV Followers: 10,4347 REDBULL Followers: 60,028 STARBUCKS Followers: 92,91618 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  19. 19. Ford "test account" on Google+ http://goo.gl/9uoOI19 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  20. 20. Kia Soul Party Rock Anthem at the MTV VMAs http://youtu.be/4zJWA3Vo6TU20 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  21. 21. Google + FoxNews Debate http://goo.gl/lZhGW21 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  22. 22. Ford + Spotify SYNC AppLink will be available in 10 models (of Ford vehicles) beginning in 2012, including Ford Fusion, the Fusion Hybrid, Mustang, Shelby, Fiesta, F-150, and more.22 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  23. 23. BEP 360 app http://goo.gl/3uJQP23 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  24. 24. Google Wallet http://goo.gl/BGMym24 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  25. 25. 25 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  26. 26. Being Digital = Build on Data. 5 exabytes of data are created every two days. Thats a lot of opportunities.26 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  27. 27. http://goo.gl/IGYnr27 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  28. 28. The HipHop Word Count Project http://youtu.be/uIVWd_d9zXI28 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  29. 29. Bing "Indoor" Maps http://youtu.be/mr6SMsoaX2s29 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  30. 30. Being Digital = Embedded reality. People dont make a distinction anymore. Why would you?30 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  31. 31. Tweet Land Game http://goo.gl/plXRo31 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  32. 32. Entourage & Tequilla AVION http://goo.gl/6elYV32 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  33. 33. Nike Ice Cream Truck http://youtu.be/EgPYBYuJcLU33 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  34. 34. 34 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  35. 35. ESPN Human Twitter at the Xgames http://goo.gl/V0m5Q35 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  36. 36. Living Social Taxi http://youtu.be/xaVNFJ5lcbE36 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  37. 37. Heineken "the invite" opener http://youtu.be/z5MV0WkgvkQ37 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  38. 38. Being Digital = Embrace creativity. You are either a creator or a follower.38 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  39. 39. RedBull The Art of flight http://youtu.be/t4CUNVYxxZM39 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  40. 40. Budweiser Poolball http://youtu.be/zLZUMNR_okc40 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  41. 41. Goldilocks http://goo.gl/1L4c41 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  42. 42. Kenny Powers - K-Swiss CEO http://youtu.be/XI_9Yxr0blo42 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  43. 43. AT&T and blink-182s Up All Night Fan Montage http://youtu.be/eabtzkY_jNs43 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  44. 44. Becks Green Box Project http://goo.gl/DmnL444 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  45. 45. The Fearless Project / COMMON http://youtu.be/3sAZSNavbII45 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  46. 46. Being Digital = Unleash game dynamics. Build your brand experience on peoples "Primal Response Patterns".46 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  47. 47. Primal Response Patterns Self Reward Status Achievement Competition Altruism Expression Game Dynamics Points ✔ ✔ ✔ ✔ ✔ Levels ✔ ✔ ✔ Challenges ✔ ✔ ✔ ✔ ✔ ✔ Virtual Goods ✔ ✔ ✔ ✔ ✔ Leader Boards ✔ ✔ ✔ ✔ Gifting & Charity ✔ ✔ ✔ ✔47 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  48. 48. Lady Gaga Farmville album release http://youtu.be/aqVUmnPLnBA48 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  49. 49. Situationist App By Benrik http://goo.gl/64H4b49 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  50. 50. Concerta B-toB "Choose Your Own Adventure"50 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  51. 51. Angry Bird Tmobile http://youtu.be/jzIBZQkj6SY51 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  52. 52. Fold It against AIDS http://goo.gl/9Hlq52 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  53. 53. Being Digital = Deep relationships. We live in the era of real one-to-one relationship marketing.53 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  54. 54. Digital is not a channel Social media is not a media54 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  55. 55. Gary Vaynerchuk on Social Media ROI http://youtu.be/r5yGJ-1d2l455 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  56. 56. The House Of Vans http://youtu.be/E3bCkVO1qEI56 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  57. 57. Howard Schultz, Chief Executive Officer, Starbucks Coffee http://goo.gl/pYdmj57 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  58. 58. OnStar by General Motors http://goo.gl/D0SKe58 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  59. 59. Dominos Pizza - Raising The Bar http://youtu.be/W5Q2Y2ZQ-4Y59 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  60. 60. ECKO "branded for life" promotion http://goo.gl/HfoH060 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  61. 61. Being Digital = Human enhancement. Digital may be the next step of human evolution...61 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  62. 62. 70/20/10 rule: "Managing Innovation" The 70/20/10 Model is a business resource management model pioneered by Eric E. Schmidt and articulated about Google in 2005. This model dictates that, to cultivate innovation, employees should utilize their time in the following ratio: 70% of time should be dedicated to core business tasks. 20% of time should be dedicated to projects related to the core business. 10% of time should be dedicated to projects unrelated to the core business. Google http://goo.gl/XoGux62 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  63. 63. Metawatch: http://goo.gl/8XSHb Im Watch: http://goo.gl/Qg0lX63 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  64. 64. Google Self Driving Car http://youtu.be/X0I5DHOETFE64 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  65. 65. Mattel Mind Flex Game http://goo.gl/fwy165 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  66. 66. Eyeborg Project http://goo.gl/l5CQ66 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  67. 67. 67 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  68. 68. Thank You!68 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
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