TheTrendWatch #14
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TheTrendWatch #14

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TheTrendWatch #14 TheTrendWatch #14 Presentation Transcript

  • TheTrendWatch #141 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 2 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being digital vs. Doing digital3 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 35 billion devices connected to the internet... yet only 6.8 billion inhabitants!4 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • People evolved from doing...5 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • ...to being digital!6 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • They have better tools to connect… The new Open Graph http://youtu.be/q3b94kFBah8 Timeline http://youtu.be/hzPEPfJHfKU7 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • ...and share more everyday Visit live: http://goo.gl/sNo3U8 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • With a massive impact on the economy and our lives Socialnomics3 by Erik Qualman http://youtu.be/fpMZbT1tx2o9 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Omniscience Influence Ubiquity Being digital gives superpowers…10 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • …that drives addiction11 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • What about brands?12 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Big change! DOING BEING13 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Communication strategy Conversation planningConsumer Relationship Management Big change! Vendor Relationship Management Reach: Impression Engagement: Expression Content Context Sticky Spreadable Integrated campaign Brand attitude Advertising Competition DOING BEING Service Self improvement Planing Experimenting Marketing and Communication teams Everybodys job Hiring Training Brand markets to consumers (top-down) Brand advocates market to friends (peer to peer) Interactivity (if any) predefined Participation Unified consumer experience Diversified experience Target is individual users Develop social networks 14 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Brian Solis http://goo.gl/dLcOs15 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = A new biorhythm. Faster, more flexible, based as much on the life of the ecosystem as on brand objectives.16 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 17 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • GUCCI Followers: 5,051 BURBERRY Followers: 87,901 GENERAL ELECTRIC Followers: 15,501 MTV Followers: 10,4347 REDBULL Followers: 60,028 STARBUCKS Followers: 92,91618 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Ford "test account" on Google+ http://goo.gl/9uoOI19 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Kia Soul Party Rock Anthem at the MTV VMAs http://youtu.be/4zJWA3Vo6TU20 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Google + FoxNews Debate http://goo.gl/lZhGW21 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Ford + Spotify SYNC AppLink will be available in 10 models (of Ford vehicles) beginning in 2012, including Ford Fusion, the Fusion Hybrid, Mustang, Shelby, Fiesta, F-150, and more.22 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • BEP 360 app http://goo.gl/3uJQP23 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Google Wallet http://goo.gl/BGMym24 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 25 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = Build on Data. 5 exabytes of data are created every two days. Thats a lot of opportunities.26 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • http://goo.gl/IGYnr27 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • The HipHop Word Count Project http://youtu.be/uIVWd_d9zXI28 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Bing "Indoor" Maps http://youtu.be/mr6SMsoaX2s29 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = Embedded reality. People dont make a distinction anymore. Why would you?30 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Tweet Land Game http://goo.gl/plXRo31 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Entourage & Tequilla AVION http://goo.gl/6elYV32 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Nike Ice Cream Truck http://youtu.be/EgPYBYuJcLU33 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 34 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • ESPN Human Twitter at the Xgames http://goo.gl/V0m5Q35 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Living Social Taxi http://youtu.be/xaVNFJ5lcbE36 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Heineken "the invite" opener http://youtu.be/z5MV0WkgvkQ37 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = Embrace creativity. You are either a creator or a follower.38 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • RedBull The Art of flight http://youtu.be/t4CUNVYxxZM39 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Budweiser Poolball http://youtu.be/zLZUMNR_okc40 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Goldilocks http://goo.gl/1L4c41 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Kenny Powers - K-Swiss CEO http://youtu.be/XI_9Yxr0blo42 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • AT&T and blink-182s Up All Night Fan Montage http://youtu.be/eabtzkY_jNs43 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Becks Green Box Project http://goo.gl/DmnL444 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • The Fearless Project / COMMON http://youtu.be/3sAZSNavbII45 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = Unleash game dynamics. Build your brand experience on peoples "Primal Response Patterns".46 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Primal Response Patterns Self Reward Status Achievement Competition Altruism Expression Game Dynamics Points ✔ ✔ ✔ ✔ ✔ Levels ✔ ✔ ✔ Challenges ✔ ✔ ✔ ✔ ✔ ✔ Virtual Goods ✔ ✔ ✔ ✔ ✔ Leader Boards ✔ ✔ ✔ ✔ Gifting & Charity ✔ ✔ ✔ ✔47 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Lady Gaga Farmville album release http://youtu.be/aqVUmnPLnBA48 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Situationist App By Benrik http://goo.gl/64H4b49 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Concerta B-toB "Choose Your Own Adventure"50 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Angry Bird Tmobile http://youtu.be/jzIBZQkj6SY51 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Fold It against AIDS http://goo.gl/9Hlq52 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = Deep relationships. We live in the era of real one-to-one relationship marketing.53 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Digital is not a channel Social media is not a media54 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Gary Vaynerchuk on Social Media ROI http://youtu.be/r5yGJ-1d2l455 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • The House Of Vans http://youtu.be/E3bCkVO1qEI56 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Howard Schultz, Chief Executive Officer, Starbucks Coffee http://goo.gl/pYdmj57 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • OnStar by General Motors http://goo.gl/D0SKe58 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Dominos Pizza - Raising The Bar http://youtu.be/W5Q2Y2ZQ-4Y59 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • ECKO "branded for life" promotion http://goo.gl/HfoH060 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Being Digital = Human enhancement. Digital may be the next step of human evolution...61 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 70/20/10 rule: "Managing Innovation" The 70/20/10 Model is a business resource management model pioneered by Eric E. Schmidt and articulated about Google in 2005. This model dictates that, to cultivate innovation, employees should utilize their time in the following ratio: 70% of time should be dedicated to core business tasks. 20% of time should be dedicated to projects related to the core business. 10% of time should be dedicated to projects unrelated to the core business. Google http://goo.gl/XoGux62 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Metawatch: http://goo.gl/8XSHb Im Watch: http://goo.gl/Qg0lX63 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Google Self Driving Car http://youtu.be/X0I5DHOETFE64 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Mattel Mind Flex Game http://goo.gl/fwy165 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Eyeborg Project http://goo.gl/l5CQ66 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • 67 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  • Thank You!68 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations