TheTrendWatch #14

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TheTrendWatch #14

  1. 1. TheTrendWatch #141 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  2. 2. 2 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  3. 3. Being digital vs. Doing digital3 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  4. 4. 35 billion devices connected to the internet... yet only 6.8 billion inhabitants!4 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  5. 5. People evolved from doing...5 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  6. 6. ...to being digital!6 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  7. 7. They have better tools to connect… The new Open Graph http://youtu.be/q3b94kFBah8 Timeline http://youtu.be/hzPEPfJHfKU7 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  8. 8. ...and share more everyday Visit live: http://goo.gl/sNo3U8 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  9. 9. With a massive impact on the economy and our lives Socialnomics3 by Erik Qualman http://youtu.be/fpMZbT1tx2o9 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  10. 10. Omniscience Influence Ubiquity Being digital gives superpowers…10 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  11. 11. …that drives addiction11 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  12. 12. What about brands?12 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  13. 13. Big change! DOING BEING13 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  14. 14. Communication strategy Conversation planningConsumer Relationship Management Big change! Vendor Relationship Management Reach: Impression Engagement: Expression Content Context Sticky Spreadable Integrated campaign Brand attitude Advertising Competition DOING BEING Service Self improvement Planing Experimenting Marketing and Communication teams Everybodys job Hiring Training Brand markets to consumers (top-down) Brand advocates market to friends (peer to peer) Interactivity (if any) predefined Participation Unified consumer experience Diversified experience Target is individual users Develop social networks 14 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  15. 15. Brian Solis http://goo.gl/dLcOs15 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  16. 16. Being Digital = A new biorhythm. Faster, more flexible, based as much on the life of the ecosystem as on brand objectives.16 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  17. 17. 17 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  18. 18. GUCCI Followers: 5,051 BURBERRY Followers: 87,901 GENERAL ELECTRIC Followers: 15,501 MTV Followers: 10,4347 REDBULL Followers: 60,028 STARBUCKS Followers: 92,91618 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  19. 19. Ford "test account" on Google+ http://goo.gl/9uoOI19 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  20. 20. Kia Soul Party Rock Anthem at the MTV VMAs http://youtu.be/4zJWA3Vo6TU20 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  21. 21. Google + FoxNews Debate http://goo.gl/lZhGW21 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  22. 22. Ford + Spotify SYNC AppLink will be available in 10 models (of Ford vehicles) beginning in 2012, including Ford Fusion, the Fusion Hybrid, Mustang, Shelby, Fiesta, F-150, and more.22 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  23. 23. BEP 360 app http://goo.gl/3uJQP23 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  24. 24. Google Wallet http://goo.gl/BGMym24 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  25. 25. 25 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  26. 26. Being Digital = Build on Data. 5 exabytes of data are created every two days. Thats a lot of opportunities.26 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  27. 27. http://goo.gl/IGYnr27 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  28. 28. The HipHop Word Count Project http://youtu.be/uIVWd_d9zXI28 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  29. 29. Bing "Indoor" Maps http://youtu.be/mr6SMsoaX2s29 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  30. 30. Being Digital = Embedded reality. People dont make a distinction anymore. Why would you?30 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  31. 31. Tweet Land Game http://goo.gl/plXRo31 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  32. 32. Entourage & Tequilla AVION http://goo.gl/6elYV32 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  33. 33. Nike Ice Cream Truck http://youtu.be/EgPYBYuJcLU33 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  34. 34. 34 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  35. 35. ESPN Human Twitter at the Xgames http://goo.gl/V0m5Q35 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  36. 36. Living Social Taxi http://youtu.be/xaVNFJ5lcbE36 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  37. 37. Heineken "the invite" opener http://youtu.be/z5MV0WkgvkQ37 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  38. 38. Being Digital = Embrace creativity. You are either a creator or a follower.38 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  39. 39. RedBull The Art of flight http://youtu.be/t4CUNVYxxZM39 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  40. 40. Budweiser Poolball http://youtu.be/zLZUMNR_okc40 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  41. 41. Goldilocks http://goo.gl/1L4c41 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  42. 42. Kenny Powers - K-Swiss CEO http://youtu.be/XI_9Yxr0blo42 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  43. 43. AT&T and blink-182s Up All Night Fan Montage http://youtu.be/eabtzkY_jNs43 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  44. 44. Becks Green Box Project http://goo.gl/DmnL444 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  45. 45. The Fearless Project / COMMON http://youtu.be/3sAZSNavbII45 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  46. 46. Being Digital = Unleash game dynamics. Build your brand experience on peoples "Primal Response Patterns".46 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  47. 47. Primal Response Patterns Self Reward Status Achievement Competition Altruism Expression Game Dynamics Points ✔ ✔ ✔ ✔ ✔ Levels ✔ ✔ ✔ Challenges ✔ ✔ ✔ ✔ ✔ ✔ Virtual Goods ✔ ✔ ✔ ✔ ✔ Leader Boards ✔ ✔ ✔ ✔ Gifting & Charity ✔ ✔ ✔ ✔47 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  48. 48. Lady Gaga Farmville album release http://youtu.be/aqVUmnPLnBA48 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  49. 49. Situationist App By Benrik http://goo.gl/64H4b49 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  50. 50. Concerta B-toB "Choose Your Own Adventure"50 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  51. 51. Angry Bird Tmobile http://youtu.be/jzIBZQkj6SY51 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  52. 52. Fold It against AIDS http://goo.gl/9Hlq52 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  53. 53. Being Digital = Deep relationships. We live in the era of real one-to-one relationship marketing.53 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  54. 54. Digital is not a channel Social media is not a media54 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  55. 55. Gary Vaynerchuk on Social Media ROI http://youtu.be/r5yGJ-1d2l455 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  56. 56. The House Of Vans http://youtu.be/E3bCkVO1qEI56 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  57. 57. Howard Schultz, Chief Executive Officer, Starbucks Coffee http://goo.gl/pYdmj57 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  58. 58. OnStar by General Motors http://goo.gl/D0SKe58 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  59. 59. Dominos Pizza - Raising The Bar http://youtu.be/W5Q2Y2ZQ-4Y59 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  60. 60. ECKO "branded for life" promotion http://goo.gl/HfoH060 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  61. 61. Being Digital = Human enhancement. Digital may be the next step of human evolution...61 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  62. 62. 70/20/10 rule: "Managing Innovation" The 70/20/10 Model is a business resource management model pioneered by Eric E. Schmidt and articulated about Google in 2005. This model dictates that, to cultivate innovation, employees should utilize their time in the following ratio: 70% of time should be dedicated to core business tasks. 20% of time should be dedicated to projects related to the core business. 10% of time should be dedicated to projects unrelated to the core business. Google http://goo.gl/XoGux62 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  63. 63. Metawatch: http://goo.gl/8XSHb Im Watch: http://goo.gl/Qg0lX63 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  64. 64. Google Self Driving Car http://youtu.be/X0I5DHOETFE64 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  65. 65. Mattel Mind Flex Game http://goo.gl/fwy165 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  66. 66. Eyeborg Project http://goo.gl/l5CQ66 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  67. 67. 67 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
  68. 68. Thank You!68 TheTrendWatch #14 by Fullsix Group - No reproduction without authorizations
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