Biomarketing




    1
        TheTrendWatch by FullSIX Group   Do not distribute or reproduce without authorization
2
    TheTrendWatch by FullSIX Group   Do not distribute or reproduce without authorization
Bio
from Greek 'bios' = life

1. indicating or involving life or living organisms
(biogenesis, biolysis)

2. indicating a ...
What really matters now?
Blood and Flesh
True stories, real life, live events,
instant promotions, useful help,
tangible b...
From 360° to 98.2°F integration
Biomarketing strategies natively involve humans and life
at the core of the brand communic...
Biomarketing media planners
consider usage
as much as reach




              7
                  TheTrendWatch by FullSIX...
Everyday 65 million people
tell the world what they like!

      Since April’s launch of the open graph, over 350k
      s...
A REAL world of
    endless opportunities
    for brands…




9
     TheTrendWatch by FullSIX Group   Do not distribute or...
…especially when the online cost
per contact is way below other
media…
Sources: Morgan Stanley, Media Dynamics, comScore, ...
…and 42% of all consumer sales
are initiated online
Sources: eConsultancy




                        42%
                ...
What's mass?


                                  Lady Gaga and Justin Bieber Race
                                  to 1 B...
What's mainstream?


⅓ of US teens
                                                      50% of mobile internet
send over ...
Biomarketing strategic planners
see digital as real life




             14
                  TheTrendWatch by FullSIX Gr...
JAPAN - With the new Nintendo 3DS
you can literally play 24/7




          15
               TheTrendWatch by FullSIX Gro...
USA - Discover what
your friends will
do in one day, one
month or one year
with Plancast




                16
          ...
CHINA - "Duo Guo" brick and mortar retail stores
sell digital goods only (games, ringtones,
softwares) to 500 million mobi...
USA - Teach your phone some cool tricks
with the new Google Voice




                  19
                       TheTrend...
JAPAN - Equipped with a
camera the "PanelDirector"
billboard digs into a
database of more than
10,000 patterns to
accurate...
Biomarketing technology
uses data to bring (your) life
to all kinds of objects




           22
                TheTrendW...
ISRAEL - Coca-Cola brings the "like" concept
to real life with a RFID wristband




                                      ...
USA - Domino's Pizza tells you
(and your friends) exactly
where your food is




     24
          TheTrendWatch by FullSI...
CHINA - Volkswagen transforms a simple piece of
paper into an augmented reality game, driving
50,000 players to register

...
USA - Citibank is testing a smart credit card
that lets you pay at the point of sale with your 
loyalty scheme points as w...
SPAIN - Diesel brings all your facebook friends
into the fitting room




                        29
                     ...
Biomarketing creative ideas
tell the real stories of real people
performing in real events




             31
           ...
FRANCE - Ken Block smokes some tires and youtube
  with 2 million+ views after only 2 days




Monster, DC's Shoes, and Fo...
USA - Gatorade replays the match




                                                           Online activity included t...
USA - Old Spice includes just about everyone in its last
campaign, boosting sales by +107% and driving the brand to
become...
USA - McDonald's increased
     its foot traffic by 33%
     during "foursquare Day",
     simply offering 100 gift
     c...
NORWAY - The Samsung "Shakedown" live experiment
makes you win real phones after they crashed




               40
      ...
Biomarketing strategies
unleash the power
of real people doing real things




             42
                  TheTrendW...
USA - With "Twelp Force" everyone can now ask real
time questions via twitter to all Best Buy experts




                ...
WORLDWIDE - Life In A Day is a historic global experiment to create the world's
largest user-generated feature film: a doc...
EUROPE - True City is an application that unlocks the best of your
city: real community, real exhibitions, real concerts, ...
Biomarketing
brings interactivity
to all kinds of media,
redefining storytelling,
news, entertainment, music…



         ...
USA - ABC's new show "My Generation" is
     the first TV+iPad full experience




The Nielsen "Three Screen Report" relea...
FRANCE - You decide the end of the
new Tipp-Ex campaign on YouTube

                                                      ...
SPAIN - ¿Cómo quieres llegar? You choose how
you want to ride the Adidas interactive street!




                 53
     ...
WORLDWIDE - Microsoft's Xbox "Kinect" is the first interface
that uses your body as controller to reach mass market




  ...
WORLDWIDE - FOX's smash hit TV show Glee, syndicated across 21
countries, with a peak of 13.6m viewers in the US alone, ha...
Biomarketing
forces advertisers
to refocus on basic values
like trust, transparency, fun,
health, sustainable development
...
SWEDEN - Ikea brings
people to their
kitchen with a
premium cooking book
called "homemade is
the best"




               ...
WORLDWIDE - Greenpeace wants
facebook to unfriend coal




                  61
                       TheTrendWatch by Fu...
USA - Amex members take charge
of making difference




         63
              TheTrendWatch by FullSIX Group   Do not ...
USA - 37signal's last book "rework" contains simple stories with names like
"Meetings are toxic","Decommoditize your produ...
BELGIUM - 1 like on the Skoda facebook
page gives you a 2 euros discount on a
new car… Line your friends' up!




        ...
USA - Gap smashes sales record
with a Groupon promotion!




   The national promotion resulted in
   income of $11 millio...
USA - Levi's is pioneering social shopping




               71
                    TheTrendWatch by FullSIX Group   Do n...
USA - Launch a free storefront on facebook
in 10 minutes with "Payvment"




         72
              TheTrendWatch by Fu...
Biomarketing has already
changed the web and your life,
putting people's needs
before the brands agenda




              ...
WORLDWIDE - With the new Twitter, best results don’t just
show up in a search engine, they show up in real life




      ...
USA - Chase Bank launched a full suite of mobile
banking services that allows you to deposit a check
from your phone




 ...
USA - CNN with "iReport" and "NewsPulse"
reinvent journalism around the reader




                       80
             ...
WORLDWIDE - The app race                                On average iPhone owner
                                          ...
Thank You!
TheTrendWatch.com




             84
                    TheTrendWatch by FullSIX Group   Do not distribute or...
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TheTrendWatch #12

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Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.

Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...

But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!

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TheTrendWatch #12

  1. 1. Biomarketing 1 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  2. 2. 2 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  3. 3. Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products... But ironically, the last huge trend of marketing is to refocus on what's really important: Life Introducing The TrendWatch #12 BIOMARKETING 3 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  4. 4. Bio from Greek 'bios' = life 1. indicating or involving life or living organisms (biogenesis, biolysis) 2. indicating a human life or career  (biography, biopic) 4 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  5. 5. What really matters now? Blood and Flesh True stories, real life, live events, instant promotions, useful help, tangible benefits… 5 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  6. 6. From 360° to 98.2°F integration Biomarketing strategies natively involve humans and life at the core of the brand communication, product development, and consumer relationship 6 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  7. 7. Biomarketing media planners consider usage as much as reach 7 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  8. 8. Everyday 65 million people tell the world what they like! Since April’s launch of the open graph, over 350k sites have added the like feature to their website. 8 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  9. 9. A REAL world of endless opportunities for brands… 9 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  10. 10. …especially when the online cost per contact is way below other media… Sources: Morgan Stanley, Media Dynamics, comScore, Ben Swinburne Note: Based on 2009-2010 rates, all media measured per adult (not per household), low estimates for traditional media includes advertisement aimed at mass market (no demo targeting), Average estimates for TV include early am + daytime + early news + primetime $28 + late evening, and are based on upfront pricing. Broadcast TV Average Advertising Cost per Thousand Impressions $20 by Medium (2009-2010) $15 $16 Syndication TV $12 Newspaper Magazine $10 Cable TV Radio $5 $3 Out-of-Home Internet 10 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  11. 11. …and 42% of all consumer sales are initiated online Sources: eConsultancy 42% Sales initiated 58% Sales online initiated offline 11 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  12. 12. What's mass? Lady Gaga and Justin Bieber Race to 1 Billion YouTube Views! If both artists continue at their current rate, Gaga will beat Bieber to the punch by reaching 1 billion views around October 20. Bieber is expected to reach the milestone around November 1. Only 18% of traditional TV campaigns generate a positive ROI 12 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  13. 13. What's mainstream? ⅓ of US teens 50% of mobile internet send over 100 text traffic in the UK is for facebook messages per day The average facebook The average facebook user user has 130 friends is connected to 80 community pages, groups and events The average facebook user creates 90 pieces of content each month 13 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  14. 14. Biomarketing strategic planners see digital as real life 14 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  15. 15. JAPAN - With the new Nintendo 3DS you can literally play 24/7 15 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  16. 16. USA - Discover what your friends will do in one day, one month or one year with Plancast 16 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  17. 17. WORLDWIDE - Get ready! It's Foursquare's Mayor War Foursquare just passed 100 million checkins! 17 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  18. 18. CHINA - "Duo Guo" brick and mortar retail stores sell digital goods only (games, ringtones, softwares) to 500 million mobile phone users 18 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  19. 19. USA - Teach your phone some cool tricks with the new Google Voice 19 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  20. 20. JAPAN - Equipped with a camera the "PanelDirector" billboard digs into a database of more than 10,000 patterns to accurately determine the gender and approximate age of the individual. With that info, it can then show off a targeted advert, appropriate for the viewer. 20 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  21. 21. USA - "Entrusted" takes care of your digital assets after your death 21 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  22. 22. Biomarketing technology uses data to bring (your) life to all kinds of objects 22 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  23. 23. ISRAEL - Coca-Cola brings the "like" concept to real life with a RFID wristband The 650 visitors who were in the village at any one time contributed to up to 35,000 pieces of content per group over their three day stay. Each visitor posted an average of 54 branded pieces of Coke merchandise to their facebook page. 23 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  24. 24. USA - Domino's Pizza tells you (and your friends) exactly where your food is 24 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  25. 25. FRANCE - Parrot introduce the "AR.drone" an iPhone controlled helicopter with live camera and augmented reality games 25 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  26. 26. CHINA - Volkswagen transforms a simple piece of paper into an augmented reality game, driving 50,000 players to register 26 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  27. 27. USA - Citibank is testing a smart credit card that lets you pay at the point of sale with your  loyalty scheme points as well as regular money.  The solution developed by Dynamics Inc. is potentially more secure than "traditional" cards, since it's far harder to clone, and it expands the capabilities of point-of- sale systems at zero extra cost. Citi Bank has been trying the technology on a small scale, and will roll out a much bigger-scale trial starting in November.  27 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  28. 28. WORLDWIDE - Apple leads the way towards mass usage of simple and people-focused mobile services My credit card inside iPhone5? It seems increasingly certain Apple is going to bring RFID into common usage with the iPhone5 for 2011 because new patent shows just how far Apple has gone with design thinking for RFID. The patent shows how an RFID loop, powerful enough to act as both RFID tag or a tag-reader, can actually be built right into the complex layered circuitry of the iPhone (or iPod Touch) screen. 28 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  29. 29. SPAIN - Diesel brings all your facebook friends into the fitting room 29 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  30. 30. UK - Nokia connects your Burton snowboard to transform your rides into a social game As well as sharing tricks and runs with friends via social media integration, Nokia and Burton are hoping that riders will be able to use the unique datasets to create practical, engaging and beautiful visualisations. 30 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  31. 31. Biomarketing creative ideas tell the real stories of real people performing in real events 31 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  32. 32. UK - Adidas lands the soccer legend Lionel Messi in the middle of 11 random games, creating an unbelievable experience for thousands of passionate fans The adidas organized events were spread entirely through clues seeded via the brand's Facebook group and UK football blogs in just four days leading up to Messi's arrival. Over 1,000 fans queued up at Brick Lane for the chance to be one of 50 people to swap old football boots for a brand new signed pair of adidas F50 adiZeros. When it came time for Messi's final stop - Tower Hamlets - organizers were forced to cancel because an overwhelming 3,000 fans flooded the venue. 32 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  33. 33. FRANCE - Ken Block smokes some tires and youtube with 2 million+ views after only 2 days Monster, DC's Shoes, and Ford score one of the top 10 viral ads of all times 33 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  34. 34. WORLDWIDE - YouTube top 100 4.7% Advertising most viewed videos by type Sources: TubeMogul 17.2% User Generated 43.2% YouTube Partner 34.9% Unofficial and pirated 34 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  35. 35. USA - Gatorade replays the match Online activity included the workout programmes used by the now middle-aged men to get back in shape, and a Facebook app to allow followers to reunite their own sports teams. Gatorade saw sales in the region where the contest was held soar by 63% and the campaign generated more than $3m worth of media coverage. It appeared frequently in sports news roundups on channels including CNN, from the use of just $225,000 of paid media. 35 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  36. 36. USA - Old Spice includes just about everyone in its last campaign, boosting sales by +107% and driving the brand to become #1 of the category 36 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  37. 37. AUSTRALIA - Coca-Cola launches a "coke machine fairy" hunt on foursquare 37 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  38. 38. USA - McDonald's increased its foot traffic by 33% during "foursquare Day", simply offering 100 gift cards to the people who checked into one of McDonald's 14,000 stores on April 16. That's a 20 million customer difference, for a total cost of measly $1,000! 38 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  39. 39. WORLDWIDE - Smirnoff celebrates the dance culture of major cities across the globe, and everyone can suggest their ideas for themes that best represent their home country. While the campaign incorporates Facebook at its heart, it also includes a global partnership with MTV (who will drive the collaboration through webisodes and news segments hosted on the MTV site), a blogger affiliate program, a mobile channel, local PR drives and a traditional approach featuring TVCs. The TVCs will be cut together incorporating uploaded clips of users describing their ideal party. 39 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  40. 40. NORWAY - The Samsung "Shakedown" live experiment makes you win real phones after they crashed 40 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  41. 41. WORLDWIDE - Enter the Volkswagen "real racing" GTI iPhone game and win a real car As screens get smaller, apps get bigger! Currently 1 out of 4 U.S. adults use them 41 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  42. 42. Biomarketing strategies unleash the power of real people doing real things 42 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  43. 43. USA - With "Twelp Force" everyone can now ask real time questions via twitter to all Best Buy experts DELL says 6.5 million in sales comes directly from twitter 43 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  44. 44. USA - Field agent, the first app that pays you! Accept and complete simple tasks (like taking a photo) directly from your iPhone and get paid 44 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  45. 45. WORLDWIDE - Life In A Day is a historic global experiment to create the world's largest user-generated feature film: a documentary, shot in a single day by you, produced by Ridley Scott and directed by Kevin Macdonald 45 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  46. 46. FRANCE - Thanks to Nike's "Chalkbot" you can paint your message on the roads of the Tour de France 46 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  47. 47. EUROPE - True City is an application that unlocks the best of your city: real community, real exhibitions, real concerts, real sports events, real cool places, and of course: real Nike promotions! 47 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  48. 48. Biomarketing brings interactivity to all kinds of media, redefining storytelling, news, entertainment, music… 48 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  49. 49. WORLDWIDE - Arcade fire partner with google to use HTML5 and street view for their last song "the wilderness downtown" 49 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  50. 50. USA - ABC's new show "My Generation" is the first TV+iPad full experience The Nielsen "Three Screen Report" released in Q1 2010, shows that 59% of Americans are now surfing the Internet and watching TV at the same time 50 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  51. 51. USA - Created specifically for the iPad by Tools of North America and Domani Studios, "Touching Stories" allows users to interact with the narrative by touching, shaking and turning the device 51 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  52. 52. FRANCE - You decide the end of the new Tipp-Ex campaign on YouTube 23 million+ brand channel views #1 most viewed, and subscribed commercial content in france In less than 5 days, the campaign teaser has been seen more that 4 million in over 200 countries! The campaign has been published by hundreds of blogs, shared more than 120 000 times via Facebook and twitted more than 10 000 times The campaign has appeared on television, the radio and in press articles (on and off line) Each Internet user: - Spends, on average, 6 minutes viewing the campaign, whereas the usual average time spent is 2 minutes - Makes more than 15 key-word requests during a visit - Views more than 19 pages on average 52 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  53. 53. SPAIN - ¿Cómo quieres llegar? You choose how you want to ride the Adidas interactive street! 53 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  54. 54. WORLDWIDE - Microsoft's Xbox "Kinect" is the first interface that uses your body as controller to reach mass market 54 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  55. 55. BELGIUM - AXA launches its app with a print+iPhone interactive ad 55 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  56. 56. WORLDWIDE - FOX's smash hit TV show Glee, syndicated across 21 countries, with a peak of 13.6m viewers in the US alone, has amassed a global fan base with one of the best selling iTunes apps. Such a spike in popular culture has not gone unnoticed by brands. A high profile association with Unilever's Dove Hair Care sees adverts for the brand reflecting the show's musical nature, and a daily competition to win everything from free haircare products to a VIP styling package and a trip to the set to meet the stars. 56 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  57. 57. PORTUGAL - the AXE "Dry or Die" campaign transforms a TV commercial into a real game 57 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  58. 58. Biomarketing forces advertisers to refocus on basic values like trust, transparency, fun, health, sustainable development 58 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  59. 59. USA - Domino's tells the truth behind the perfect TV ad pizza …and asks you to upload your real life photos to compare! 59 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  60. 60. SWEDEN - Ikea brings people to their kitchen with a premium cooking book called "homemade is the best" 60 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  61. 61. WORLDWIDE - Greenpeace wants facebook to unfriend coal 61 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  62. 62. USA - Coca-Cola and Walmart recycle together 62 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  63. 63. USA - Amex members take charge of making difference 63 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  64. 64. USA - A mix of skype, facebook and your preferred doctor, "Hello health" is simply medical care as you wanted it 64 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  65. 65. USA - 37signal's last book "rework" contains simple stories with names like "Meetings are toxic","Decommoditize your product" and "Underdo your competition" reacting against traditional structures and outlining a philosophy towards people and culture. 65 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  66. 66. Biomarketing leverages social interactions to build sales, and optimize ROI We call it "Buy-ology" 66 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  67. 67. BELGIUM - 1 like on the Skoda facebook page gives you a 2 euros discount on a new car… Line your friends' up! 67 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  68. 68. USA - Groupon is the fastest growing internet company and a pure social phenomena 18 million Groupon subscribers 12 million Groupon sold $500 million saved in North America …And 120 me-toos on the US market so far 68 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  69. 69. USA - Gap smashes sales record with a Groupon promotion! The national promotion resulted in income of $11 million from sales of a $25 coupon worth $50 of store merchandise to over 440,000 shoppers 69 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  70. 70. JAPAN/USA - Is Gilt Group and its "invite only" community the future of retail? Gilt, with more than 2 million members, did $97 million web sales in 2009 70 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  71. 71. USA - Levi's is pioneering social shopping 71 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  72. 72. USA - Launch a free storefront on facebook in 10 minutes with "Payvment" 72 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  73. 73. UK - FCUK launches "YouTique", a mix of YouTube and shopping YouTube is the 2nd 2 billions videos largest search engine streamed per day (sources: techcrunch) 73 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  74. 74. Biomarketing has already changed the web and your life, putting people's needs before the brands agenda 74 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  75. 75. USA - Wired claims "The web is dead" Read the full article here: http://www.wired.com/magazine/2010/08/ff_webrip/all/1 … and brand websites as destination are in danger: Coca-Cola.com unique visitors fell more than 40% to 242,000 vs July YAG… But on the flip side, the Coke facebook page has 13 million+ fans Oreo.com is also down 73% to 321,000, but counts 10.5 million facebook fans 75 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  76. 76. WORLDWIDE - With the new Twitter, best results don’t just show up in a search engine, they show up in real life Many think of twitter as a social network. They’re wrong. People love it as a source for sharing real time news and information.   As a result, twitter has become the world’s fastest growing search engine. It now reaches 24 billion search per month. More than Bing (4.1 billion) and Yahoo (9.4 billion) combined! 76 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  77. 77. WORLDWIDE - Facebook launched "places" bringing Location Based Services to 500+ million people 77 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  78. 78. USA - Chase Bank launched a full suite of mobile banking services that allows you to deposit a check from your phone Bank of America, the country's largest bank, says 17% of its online banking customers already use mobile services such as texting or apps for smart phones. 78 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  79. 79. USA - Netflix is now available in iPhone, iPad, connected TV, apple TV… And you phone can now stream it on any TV! 79 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  80. 80. USA - CNN with "iReport" and "NewsPulse" reinvent journalism around the reader 80 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  81. 81. WORLDWIDE - the world's biggest music store introduces "Ping": an embedded social network that allows people to recommend and discover new (iTunes) music 81 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  82. 82. WORLDWIDE - The app race On average iPhone owner downloads a total of 37 apps, and one paid app per month Source: Nielsen In June 2010 iTunes passed 5 billion downloads, and the last billion took place in the last 2 months at a rate of 16.7 million download per day day Source: Apple 82 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  83. 83. USA - "The NewYorker" knows about your everyday iPad needs 83 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization
  84. 84. Thank You! TheTrendWatch.com 84 TheTrendWatch by FullSIX Group Do not distribute or reproduce without authorization

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