TheTrendwatch #11

1,369 views
1,300 views

Published on

More Trends? Visit http://www.thetrendwatch.com or http://www.facebook.com/thetrendwatch

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,369
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
45
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

TheTrendwatch #11

  1. 1. TheTrendWatch by FullSIX Group #11 1 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  2. 2. SUPERNOVA Culture changing, life changing, business changing. The shocks we are witnessing are just the first signals of a system reaching its critical mass to go supernova. The future is made out of the same basic elements but with a drastically different landscape with new vector of failure and growth. 2 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  3. 3. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 3 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  4. 4. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 4 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  5. 5. What's happening? 5 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  6. 6. 6 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  7. 7. ( ) Ajouteter Gowala 7 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  8. 8. 8 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  9. 9. 9 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  10. 10. 10 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  11. 11. 11 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  12. 12. 12 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  13. 13. 13 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  14. 14. 14 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  15. 15. 15 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  16. 16. 16 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  17. 17. 17 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  18. 18. 18 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  19. 19. 19 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  20. 20. 20 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  21. 21. How to react? 21 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  22. 22. 22 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  23. 23. 23 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  24. 24. 24 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  25. 25. 25 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  26. 26. 26 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  27. 27. 27 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  28. 28. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 28 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  29. 29. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 29 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  30. 30. What's happening? 30 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  31. 31. More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month. 31 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  32. 32. 32 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  33. 33. 33 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  34. 34. 34 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  35. 35. 35 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  36. 36. 36 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  37. 37. 37 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  38. 38. 38 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  39. 39. 39 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  40. 40. 40 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  41. 41. 41 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  42. 42. 42 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  43. 43. The average social gamer is a 43-year-old woman 100 million people are playing these games and about $1 billion in revenue is expected this year 43 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  44. 44. 44 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  45. 45. 45 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  46. 46. 46 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  47. 47. 47 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  48. 48. SquareUp.com 48 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  49. 49. How to react? 49 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  50. 50. 50 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  51. 51. #sneaky To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted: “We’re pitching our advertising AOR. Curious on digital savvy …first test is how many of the agencies will find me on Twitter.” 51 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  52. 52. Jansen Sport Synchronized shopping: +147.6% more time spend on the site. 52 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  53. 53. 53 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  54. 54. On January 24th, the fan page grew from 41,278 Fans to 343,169 fans in 24h... That is 301,000 new fans, and 301,000 bagels. 54 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  55. 55. 55 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  56. 56. Infomercials on TV now expect more than 50% of buyers to order online 56 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  57. 57. 57 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  58. 58. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 58 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  59. 59. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 59 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  60. 60. What's happening? 60 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  61. 61. There are more mobile device than televisions and computers combined. 61 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  62. 62. ¼ of facebook visits worldwide (100 million) are via mobile. 62 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  63. 63. 90% of digital music sold in Japan is mobile 63 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  64. 64. By 2013 more of your site visitors may be clicking in via a smart phone than from a desktop Web browser 64 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  65. 65. 4G LG presented real-time demonstrations of full HD video files, video conferences and web-surfing at speeds up to 100Mbps for downloads and 50Mbps for uploads, downloading an entire movie to your phone in a minute. 4G will be available in 30 markets by the end of 2010. 65 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  66. 66. 66 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  67. 67. Verizon and Skype announced a partnership deal at the Mobile World Congress in Barcelona 67 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  68. 68. 68 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  69. 69. The number of people accessing news and information via mobiles in the US more than doubled between Jan 2008 and Jan 2009, thanks in part to the iPhone. Sources: Source: comScore, March 2009 69 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  70. 70. “Millions of people now own Kindles,” said Jeff Bezos, founder and CEO of Amazon.com. “And Kindle owners read, a lot: When we have both editions, we sell 6 Kindle books for every 10 physical books… This is year-to-date and includes only paid books.” 70 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  71. 71. 71 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  72. 72. 72 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  73. 73. How to react? 73 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  74. 74. 74 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  75. 75. The average iPhone application has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle - for an average total use time per user of three hours and 10 minutes. Source: Greystone, May 2009 75 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  76. 76. 76 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  77. 77. 77 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  78. 78. Digital ticketing: From 37.4 million in 2008 to over a billion by 2011 The air industry can save $500 million annually by migrating to mobile passes Sources: Jupiter Research 78 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  79. 79. 79 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  80. 80. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 80 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  81. 81. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 81 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  82. 82. What's happening? 82 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  83. 83. 83 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  84. 84. 84 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  85. 85. 85 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  86. 86. 86 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  87. 87. 87 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  88. 88. How to react? 88 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  89. 89. Meaningful Marketing Added value If you act instead of communicate for the consumer to express a message, you increase not only the perception of your brand but also the added value you bring Do to your consumer! You drive them to seek the next interaction. Declare Perceived Brand Value 89 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  90. 90. 90 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  91. 91. 91 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  92. 92. 92 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  93. 93. 93 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  94. 94. 94 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  95. 95. 95 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  96. 96. 96 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  97. 97. 97 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  98. 98. 98 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  99. 99. 99 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  100. 100. 100 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  101. 101. 101 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  102. 102. 102 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  103. 103. 103 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  104. 104. 104 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  105. 105. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 105 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  106. 106. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 106 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  107. 107. What's happening? 107 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  108. 108. 108 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  109. 109. 109 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  110. 110. 110 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  111. 111. Secret London 188k members in two weeks! 111 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  112. 112. 112 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  113. 113. JK Wedding Entrance Dance: 42,390,414 views Music: "Forever" by Chris Brown 113 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  114. 114. 114 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  115. 115. How to react? 115 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  116. 116. Synchronize your Marketing! The art of analyzing qualitative and quantitative data in order to define for a brand its strategy, message, and media mix… … In real time, at the right place, across all available channels through the most efficient touchpoints. 116 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  117. 117. 117 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  118. 118. #tag Strategy 118 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  119. 119. CBS has rejected the ad, creating a content wave. 50,000 new members sign up in a week. 119 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  120. 120. 120 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  121. 121. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 121 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  122. 122. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 122 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  123. 123. Poetry is when you make new things familiar, and familiar things new. Samuel Johnson 123 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  124. 124. A perfect strategy Poetry is when you make new things familiar, and familiar things new. 124 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  125. 125. Synchronizing real life with all medias, messages and services A perfect strategy into a seamless experience Poetry is when you make new things familiar, and familiar things new. 125 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  126. 126. Synchronizing real life with all medias, messages and services A perfect strategy into a seamless experience Poetry is when you make new things familiar, and familiar things new. Building new perspectives for the brand on meaningful shared values 126 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  127. 127. Thank You! TheTrendWatch by FullSIX Group TheTrendWatch.com facebook.com/TheTrendWatch twitter.com/TheTrendWatch youtube.com/TheTrendWatch 127 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization

×