TheTrendwatch #11
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TheTrendwatch #11

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More Trends? Visit http://www.thetrendwatch.com or http://www.facebook.com/thetrendwatch

More Trends? Visit http://www.thetrendwatch.com or http://www.facebook.com/thetrendwatch

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    TheTrendwatch #11 TheTrendwatch #11 Presentation Transcript

    • TheTrendWatch by FullSIX Group #11 1 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • SUPERNOVA Culture changing, life changing, business changing. The shocks we are witnessing are just the first signals of a system reaching its critical mass to go supernova. The future is made out of the same basic elements but with a drastically different landscape with new vector of failure and growth. 2 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 3 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 4 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • What's happening? 5 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 6 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • ( ) Ajouteter Gowala 7 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 8 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 9 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 10 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 11 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 12 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 13 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 14 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 15 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 16 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 17 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 18 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 19 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 20 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • How to react? 21 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 22 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 23 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 24 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 25 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 26 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 27 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 28 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 29 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • What's happening? 30 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month. 31 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 32 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 33 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 34 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 35 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 36 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 37 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 38 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 39 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 40 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 41 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 42 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • The average social gamer is a 43-year-old woman 100 million people are playing these games and about $1 billion in revenue is expected this year 43 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 44 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 45 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 46 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 47 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • SquareUp.com 48 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • How to react? 49 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 50 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • #sneaky To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted: “We’re pitching our advertising AOR. Curious on digital savvy …first test is how many of the agencies will find me on Twitter.” 51 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Jansen Sport Synchronized shopping: +147.6% more time spend on the site. 52 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 53 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • On January 24th, the fan page grew from 41,278 Fans to 343,169 fans in 24h... That is 301,000 new fans, and 301,000 bagels. 54 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 55 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Infomercials on TV now expect more than 50% of buyers to order online 56 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 57 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 58 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 59 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • What's happening? 60 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • There are more mobile device than televisions and computers combined. 61 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • ¼ of facebook visits worldwide (100 million) are via mobile. 62 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 90% of digital music sold in Japan is mobile 63 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • By 2013 more of your site visitors may be clicking in via a smart phone than from a desktop Web browser 64 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 4G LG presented real-time demonstrations of full HD video files, video conferences and web-surfing at speeds up to 100Mbps for downloads and 50Mbps for uploads, downloading an entire movie to your phone in a minute. 4G will be available in 30 markets by the end of 2010. 65 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 66 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Verizon and Skype announced a partnership deal at the Mobile World Congress in Barcelona 67 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 68 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • The number of people accessing news and information via mobiles in the US more than doubled between Jan 2008 and Jan 2009, thanks in part to the iPhone. Sources: Source: comScore, March 2009 69 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • “Millions of people now own Kindles,” said Jeff Bezos, founder and CEO of Amazon.com. “And Kindle owners read, a lot: When we have both editions, we sell 6 Kindle books for every 10 physical books… This is year-to-date and includes only paid books.” 70 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 71 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 72 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • How to react? 73 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 74 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • The average iPhone application has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle - for an average total use time per user of three hours and 10 minutes. Source: Greystone, May 2009 75 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 76 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 77 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Digital ticketing: From 37.4 million in 2008 to over a billion by 2011 The air industry can save $500 million annually by migrating to mobile passes Sources: Jupiter Research 78 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 79 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 80 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 81 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • What's happening? 82 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 83 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 84 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 85 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 86 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 87 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • How to react? 88 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Meaningful Marketing Added value If you act instead of communicate for the consumer to express a message, you increase not only the perception of your brand but also the added value you bring Do to your consumer! You drive them to seek the next interaction. Declare Perceived Brand Value 89 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 90 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 91 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 92 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 93 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 94 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 95 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 96 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 97 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 98 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 99 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 100 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 101 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 102 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 103 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 104 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 105 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 106 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • What's happening? 107 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 108 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 109 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 110 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Secret London 188k members in two weeks! 111 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 112 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • JK Wedding Entrance Dance: 42,390,414 views Music: "Forever" by Chris Brown 113 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 114 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • How to react? 115 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Synchronize your Marketing! The art of analyzing qualitative and quantitative data in order to define for a brand its strategy, message, and media mix… … In real time, at the right place, across all available channels through the most efficient touchpoints. 116 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 117 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • #tag Strategy 118 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • CBS has rejected the ad, creating a content wave. 50,000 new members sign up in a week. 119 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • 120 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 121 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 122 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Poetry is when you make new things familiar, and familiar things new. Samuel Johnson 123 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • A perfect strategy Poetry is when you make new things familiar, and familiar things new. 124 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Synchronizing real life with all medias, messages and services A perfect strategy into a seamless experience Poetry is when you make new things familiar, and familiar things new. 125 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Synchronizing real life with all medias, messages and services A perfect strategy into a seamless experience Poetry is when you make new things familiar, and familiar things new. Building new perspectives for the brand on meaningful shared values 126 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
    • Thank You! TheTrendWatch by FullSIX Group TheTrendWatch.com facebook.com/TheTrendWatch twitter.com/TheTrendWatch youtube.com/TheTrendWatch 127 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization