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TheTrendWatch
             by FullSIX Group
                                            #11

1                 TheTrendWat...
SUPERNOVA
Culture changing, life changing, business changing.

The shocks we are witnessing are just the first
signals of ...
TheTrendWatch#11
SUPERNOVA


6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
3   ...
TheTrendWatch#11
SUPERNOVA


6th       sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusi...
What's happening?




5                   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diff...
6   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
( )   Ajouteter Gowala




7                  TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or ...
8   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
9   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
10   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
11   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
12   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
13   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
14   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
15   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
16   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
17   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
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19   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
20   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
How to react?




21              TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion wi...
22   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
23   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
24   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
25   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
26   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
27   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
TheTrendWatch#11
SUPERNOVA


6th       sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusi...
TheTrendWatch#11
SUPERNOVA

6th   sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
29...
What's happening?




30                  TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diff...
More than 80,000 websites
                         have implemented
                         Facebook Connect
            ...
32   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
33   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
34   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
35   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
36   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
37   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
38   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
39   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
40   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
41   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
42   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
The average social gamer is a 43-year-old
     woman

     100 million people are playing these games and
     about $1 bi...
44   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
45   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
46   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
47   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
SquareUp.com




  48           TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion with...
How to react?




49              TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion wi...
50   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
#sneaky


 To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted:
 “We’re pitching our advert...
Jansen Sport Synchronized shopping:
     +147.6% more time spend on the site.

52        TheTrendWatch.com © FullSIX Group...
53   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
On January 24th,
     the fan page grew
     from 41,278 Fans
     to 343,169 fans
     in 24h...

     That is 301,000 ne...
55   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
Infomercials on TV now expect
     more than 50% of buyers to order online




56       TheTrendWatch.com © FullSIX Group ...
57   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
TheTrendWatch#11
SUPERNOVA

6th   sense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
58...
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections

Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
59  ...
What's happening?




60                  TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diff...
There are
     more mobile device
     than televisions and
     computers combined.




61                     TheTrendWa...
¼ of facebook visits worldwide
     (100 million) are via mobile.




62                        TheTrendWatch.com © FullSI...
90% of digital music
     sold in Japan is mobile




63              TheTrendWatch.com © FullSIX Group - All rights reser...
By 2013 more of your site
     visitors may be clicking in via
     a smart phone than from a
     desktop Web browser



...
4G
      LG presented real-time demonstrations of full HD video files,
      video conferences and web-surfing at speeds u...
66   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
Verizon and Skype announced a partnership deal
     at the Mobile World Congress in Barcelona
67              TheTrendWatc...
68   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
The number of people accessing news and information via mobiles in the US more than doubled
     between Jan 2008 and Jan ...
“Millions of people now own Kindles,”
     said Jeff Bezos, founder and CEO of Amazon.com.
     “And Kindle owners read, a...
71   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
72   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
How to react?




73              TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion wi...
74   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
The average iPhone application has an engagement of 9.6 minutes per session
 and is accessed 19.9 times over its life cycl...
76   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
77   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
Digital ticketing:
From 37.4 million in 2008
to over a billion by 2011

The air industry can save $500 million
annually by...
79   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections

Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
80  ...
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
81   ...
What's happening?




82                  TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diff...
83   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
84   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
85   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
86   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
87   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
How to react?




88              TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion wi...
Meaningful Marketing

     Added value
                                   If you act instead of communicate
     for the c...
90   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
91   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
92   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
93   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
94   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
95   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
96   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
97   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
98   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
99   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
100   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
101   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
102   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
103   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
104   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing

Conclusion
105  ...
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing

Surf Marketing
Conclusion
106  ...
What's happening?




107                 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diff...
108   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
109   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
110   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
Secret London
188k members in two weeks!
111                          TheTrendWatch.com © FullSIX Group - All rights reser...
112   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
JK Wedding Entrance Dance: 42,390,414 views
      Music: "Forever" by Chris Brown


113                 TheTrendWatch.com ...
114   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
How to react?




115             TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion wi...
Synchronize your Marketing!
The art of analyzing qualitative and quantitative data
in order to define for a brand
its stra...
117   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
#tag Strategy


118             TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion with...
CBS has rejected the ad, creating a content wave.
50,000 new members sign up in a week.




119                           ...
120   TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing

Surf Marketing
Conclusion
121  ...
TheTrendWatch#11
SUPERNOVA

6thsense
Inter Connections
Mobile Mayhem
Meaningful Marketing
Surf Marketing


Conclusion
122 ...
Poetry is when you make new things familiar,
and familiar things new.

                                                   ...
A perfect strategy




Poetry is when you make new things familiar,
and familiar things new.




124                     T...
Synchronizing real life with all
                                             medias, messages and services
  A perfect st...
Synchronizing real life with all
                                                              medias, messages and servic...
Thank You!

                        TheTrendWatch                                           by FullSIX Group

            ...
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Transcript of "TheTrendwatch #11"

  1. 1. TheTrendWatch by FullSIX Group #11 1 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  2. 2. SUPERNOVA Culture changing, life changing, business changing. The shocks we are witnessing are just the first signals of a system reaching its critical mass to go supernova. The future is made out of the same basic elements but with a drastically different landscape with new vector of failure and growth. 2 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  3. 3. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 3 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  4. 4. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 4 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  5. 5. What's happening? 5 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  6. 6. 6 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  7. 7. ( ) Ajouteter Gowala 7 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  8. 8. 8 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  9. 9. 9 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  10. 10. 10 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  11. 11. 11 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  12. 12. 12 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  13. 13. 13 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  14. 14. 14 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  15. 15. 15 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  16. 16. 16 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  17. 17. 17 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  18. 18. 18 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  19. 19. 19 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  20. 20. 20 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  21. 21. How to react? 21 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  22. 22. 22 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  23. 23. 23 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  24. 24. 24 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  25. 25. 25 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  26. 26. 26 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  27. 27. 27 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  28. 28. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 28 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  29. 29. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 29 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  30. 30. What's happening? 30 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  31. 31. More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month. 31 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  32. 32. 32 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  33. 33. 33 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  34. 34. 34 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  35. 35. 35 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  36. 36. 36 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  37. 37. 37 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  38. 38. 38 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  39. 39. 39 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  40. 40. 40 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  41. 41. 41 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  42. 42. 42 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  43. 43. The average social gamer is a 43-year-old woman 100 million people are playing these games and about $1 billion in revenue is expected this year 43 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  44. 44. 44 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  45. 45. 45 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  46. 46. 46 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  47. 47. 47 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  48. 48. SquareUp.com 48 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  49. 49. How to react? 49 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  50. 50. 50 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  51. 51. #sneaky To both gain some PR and test agencies JetBlue senior VP Marty St. George, tweeted: “We’re pitching our advertising AOR. Curious on digital savvy …first test is how many of the agencies will find me on Twitter.” 51 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  52. 52. Jansen Sport Synchronized shopping: +147.6% more time spend on the site. 52 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  53. 53. 53 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  54. 54. On January 24th, the fan page grew from 41,278 Fans to 343,169 fans in 24h... That is 301,000 new fans, and 301,000 bagels. 54 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  55. 55. 55 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  56. 56. Infomercials on TV now expect more than 50% of buyers to order online 56 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  57. 57. 57 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  58. 58. TheTrendWatch#11 SUPERNOVA 6th sense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 58 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  59. 59. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 59 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  60. 60. What's happening? 60 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  61. 61. There are more mobile device than televisions and computers combined. 61 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  62. 62. ¼ of facebook visits worldwide (100 million) are via mobile. 62 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  63. 63. 90% of digital music sold in Japan is mobile 63 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  64. 64. By 2013 more of your site visitors may be clicking in via a smart phone than from a desktop Web browser 64 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  65. 65. 4G LG presented real-time demonstrations of full HD video files, video conferences and web-surfing at speeds up to 100Mbps for downloads and 50Mbps for uploads, downloading an entire movie to your phone in a minute. 4G will be available in 30 markets by the end of 2010. 65 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  66. 66. 66 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  67. 67. Verizon and Skype announced a partnership deal at the Mobile World Congress in Barcelona 67 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  68. 68. 68 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  69. 69. The number of people accessing news and information via mobiles in the US more than doubled between Jan 2008 and Jan 2009, thanks in part to the iPhone. Sources: Source: comScore, March 2009 69 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  70. 70. “Millions of people now own Kindles,” said Jeff Bezos, founder and CEO of Amazon.com. “And Kindle owners read, a lot: When we have both editions, we sell 6 Kindle books for every 10 physical books… This is year-to-date and includes only paid books.” 70 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  71. 71. 71 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  72. 72. 72 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  73. 73. How to react? 73 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  74. 74. 74 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  75. 75. The average iPhone application has an engagement of 9.6 minutes per session and is accessed 19.9 times over its life cycle - for an average total use time per user of three hours and 10 minutes. Source: Greystone, May 2009 75 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  76. 76. 76 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  77. 77. 77 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  78. 78. Digital ticketing: From 37.4 million in 2008 to over a billion by 2011 The air industry can save $500 million annually by migrating to mobile passes Sources: Jupiter Research 78 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  79. 79. 79 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  80. 80. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 80 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  81. 81. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 81 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  82. 82. What's happening? 82 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  83. 83. 83 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  84. 84. 84 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  85. 85. 85 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  86. 86. 86 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  87. 87. 87 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  88. 88. How to react? 88 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  89. 89. Meaningful Marketing Added value If you act instead of communicate for the consumer to express a message, you increase not only the perception of your brand but also the added value you bring Do to your consumer! You drive them to seek the next interaction. Declare Perceived Brand Value 89 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  90. 90. 90 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  91. 91. 91 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  92. 92. 92 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  93. 93. 93 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  94. 94. 94 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  95. 95. 95 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  96. 96. 96 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  97. 97. 97 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  98. 98. 98 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  99. 99. 99 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  100. 100. 100 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  101. 101. 101 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  102. 102. 102 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  103. 103. 103 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  104. 104. 104 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  105. 105. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 105 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  106. 106. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 106 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  107. 107. What's happening? 107 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  108. 108. 108 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  109. 109. 109 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  110. 110. 110 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  111. 111. Secret London 188k members in two weeks! 111 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  112. 112. 112 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  113. 113. JK Wedding Entrance Dance: 42,390,414 views Music: "Forever" by Chris Brown 113 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  114. 114. 114 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  115. 115. How to react? 115 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  116. 116. Synchronize your Marketing! The art of analyzing qualitative and quantitative data in order to define for a brand its strategy, message, and media mix… … In real time, at the right place, across all available channels through the most efficient touchpoints. 116 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  117. 117. 117 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  118. 118. #tag Strategy 118 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  119. 119. CBS has rejected the ad, creating a content wave. 50,000 new members sign up in a week. 119 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  120. 120. 120 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  121. 121. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 121 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  122. 122. TheTrendWatch#11 SUPERNOVA 6thsense Inter Connections Mobile Mayhem Meaningful Marketing Surf Marketing Conclusion 122 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  123. 123. Poetry is when you make new things familiar, and familiar things new. Samuel Johnson 123 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  124. 124. A perfect strategy Poetry is when you make new things familiar, and familiar things new. 124 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  125. 125. Synchronizing real life with all medias, messages and services A perfect strategy into a seamless experience Poetry is when you make new things familiar, and familiar things new. 125 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  126. 126. Synchronizing real life with all medias, messages and services A perfect strategy into a seamless experience Poetry is when you make new things familiar, and familiar things new. Building new perspectives for the brand on meaningful shared values 126 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
  127. 127. Thank You! TheTrendWatch by FullSIX Group TheTrendWatch.com facebook.com/TheTrendWatch twitter.com/TheTrendWatch youtube.com/TheTrendWatch 127 TheTrendWatch.com © FullSIX Group - All rights reserved, no reproduction or diffusion without written authorization
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