5. The biggest shift in a downturn is towards
accountable media this typically means a greater spend
6. The world has changed faster than marketing...
Ad money Time spent by consumers Inﬂuences brand/product choice
of home buyers and sellers
search online for a home.
shifts to the web
9. Expose & explain
your brands & products
value for money.
10. rendre les screensots +
sexys dans tout le doc
11. Low cost trial
12. Right now, buy or lease
any new Hyundai, and if in the
next year you lose your income,
weʼll let you return it.
Thatʼs the Hyundai Assurance.
14. 5200 free ﬂights
15. "It has always been Virgin's policy to encourage you
to ﬂy to London for as little as possible.
So on June 10, we encourage you to ﬂy British Airways.
As for the rest of the year, we look forward to seeing you
aboard Virgin Atlantic.
For the best service possible. At the lowest possible fare."
16. When F.W. Woolworth opened its ﬁrst store, an established retailer hung out a sign:
in This Same Spot
for Over Fifty
17. Woolworth responded:
Established a Week Ago.
No Old Stock
Juil 2008 I I Oct 2008
I April 2008 I I
I I Jan 2008 I
Lave linge vapeur (searched keyword : Steam wash machine)
Lave linge y (searched keyword : Whirlpool wash machine)
Lave linge x (searched keyword : LG wash machine)
28. Social Technographics Ladder
Base: US online adult
Source: Forrester Q2 2007 - Social Technographics Survey
on CNN Live
30. More than
Facebook members had
already entered a BMW
contest in a week
32. IT PAYS !
Bath & Body Worksʼ reviewers become more frequent customers
Order per consumer
0.5 Non reviewers
Before reviews After reviews
33. HP brings photo printing to the iphone
34. Brand Platforms
Outside in the last 9 months
Base: US online adult
Source: Universal McCann
35. In two years
of all Sony products will connect to the
Internet, Howard Stringer, the chief executive
of Sony, predicted
36. And make sure
you listen to your
37. The AC power
38. I will be glad
to dispatch you
trust & conﬁdence
clarity & transparency.
40. Escape from
41. In difﬁcult economic times,
every dollar matters
If your product isnʼt extraordinary,
your customers will be more likely
to delay purchasing it
42. Innovation is not
a good-time-only exercise
Launched in 1933, this new Miracle Whip
had instant appeal to Depression-weary
consumers: at the end of its introductory
period, Kraft Miracle Whip was outselling all
other brands of dressing and mayonnaise
Depression time case history - 1930
is a good cost
By 1997, 49% of Giletteʼs sales
came from new products launched
in the previous ﬁve years.
Depression time case history - 1990
44. A lot of companies have
chosen to downsize.
We chose a different path.
Innovating (even through recession),
Apple has not only kept its pipeline robust,
but – more importantly – it has remained in
front of its customers.
Depression time case history - 2000