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More Trends? Visit http://www.thetrendwatch.com or http://www.facebook.com/thetrendwatch

More Trends? Visit http://www.thetrendwatch.com or http://www.facebook.com/thetrendwatch

More in: Technology , Business
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  • 1. ative Cre ting M arke urn wnt y a Do onom in Ec © FullSIX Inc. | 102 N6th Street, BROOKLYN NY 11211 | www.fullsix.us
  • 2. BUT WHAT TO CUT?
  • 3. Creative Marketing in a Downturn Economy
  • 4. DON’T PANIC Cut only what you canʼt measure. 1
  • 5. The biggest shift in a downturn is towards accountable media this typically means a greater spend ONLINE
  • 6. The world has changed faster than marketing... 40 35 30 25 20 15 TV Newspapers 10 Radio 5 Magazines 0 Internet Ad money Time spent by consumers Influences brand/product choice
  • 7. agile
  • 8. 87% of home buyers and sellers search online for a home. shifts to the web
  • 9. Expose & explain your brands & products value for money. 2
  • 10. rendre les screensots + sexys dans tout le doc
  • 11. Low cost trial
  • 12. Right now, buy or lease any new Hyundai, and if in the next year you lose your income, weʼll let you return it. Thatʼs the Hyundai Assurance.
  • 13. Leverage your competitorʼs 3 investments.
  • 14. 5200 free flights to New-York
  • 15. "It has always been Virgin's policy to encourage you to fly to London for as little as possible. So on June 10, we encourage you to fly British Airways. As for the rest of the year, we look forward to seeing you aboard Virgin Atlantic. For the best service possible. At the lowest possible fare."
  • 16. When F.W. Woolworth opened its first store, an established retailer hung out a sign: Doing Business in This Same Spot for Over Fifty Years.
  • 17. Woolworth responded: Established a Week Ago. No Old Stock
  • 18. 50,000.0 25,000.0 0 Juil 2008 I I Oct 2008 I April 2008 I I I I Jan 2008 I Lave linge vapeur (searched keyword : Steam wash machine) Lave linge y (searched keyword : Whirlpool wash machine) Lave linge x (searched keyword : LG wash machine)
  • 19. Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize 4 Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize Measure, Optimize ....
  • 20. Get the low hanging fruits (customers) first. 5
  • 21. Imagine, a Starbucks app that would geo-localize the nearest café and would let you order your drink and pre-pay before picking it up!
  • 22. Build and leverage your ambassadorʼs network. 6
  • 23. If youʼre still doubting.....
  • 24. ...letʼs have a look at the share of adults on social networks 100 50 35% 8% déc. 2008 août 2008 0 mai 2008 août 2006 sept. 2005 février 2005 US people
  • 25. 32.7% of Canadians use Facebook % ranking of Facebook % Facebook Country country population market 30/12/2008 users penetration Canada 10 862 040 33 212 696 32.7 1 Denmark 1 776 260 5 484 723 32.4 2 Norway 1 456 140 4 644 457 31.4 3 Chile 4 153 020 16 454 143 25.2 4 UK 14 937 810 60 943 912 24.5 5 Honk Kong 1 458 520 7 018 636 20.8 6 Australia 4 330 040 21 007 310 20.6 7 Sweden 1 696 700 9 045 389 18.8 8 Belgium 1 655 940 10 403 951 15.9 9 Switzerland 1 122 900 7 581 520 14.8 10 USA 42 078 960 303 824 640 13.8 11 Turkey 7 394 340 71 892 808 10.3 12 France 6 587 240 64 057 792 10.3 13 Italy 5 585 700 58 145 320 9.6 14 Colombie 3 632 760 45 013 672 8.1 15 Venezuela 1 874 220 26 414 816 7.1 16 Spain 2 596 080 40 491 052 6.4 17 Argentina 2 255 300 40 482 000 5.6 18 Germany 1 255 300 82 369 552 1.5 19 Mexico 1 440 640 109 955 400 1.3 20 India 1 071 280 1 147 995 904 0.1 21 140 000 000 6 706 993 152 2.1 total Facebook users world population % of worldwide population using Facebook worldwide
  • 26. Nationwide Calls in 1 day : 16,967
  • 27. Donʼt just entertain 7
  • 28. Social Technographics Ladder 50% 48% 25% 18% 25% Creator s Critics Spectat ors Base: US online adult Source: Forrester Q2 2007 - Social Technographics Survey
  • 29. 1,000,000 Status Updates on CNN Live with Facebook During Obama Inauguration
  • 30. More than 6,000 Facebook members had already entered a BMW contest in a week
  • 31. hv
  • 32. IT PAYS ! Bath & Body Worksʼ reviewers become more frequent customers Order per consumer 3.0 7% 2.5 2.0 1.5 1.0 0.5 Non reviewers Reviewers Before reviews After reviews
  • 33. HP brings photo printing to the iphone
  • 34. Brand Platforms 10% Site 47% +153% Outside in the last 9 months 53% Base: US online adult Source: Universal McCann
  • 35. In two years 90% of all Sony products will connect to the Internet, Howard Stringer, the chief executive of Sony, predicted
  • 36. And make sure you listen to your customers! 8
  • 37. The AC power adapter type cannot be determined.
  • 38. I will be glad to dispatch you one myself.
  • 39. Build trust & confidence through 9 clarity & transparency.
  • 40. Escape from the middle 10
  • 41. In difficult economic times, every dollar matters If your product isnʼt extraordinary, your customers will be more likely to delay purchasing it
  • 42. Innovation is not a good-time-only exercise Launched in 1933, this new Miracle Whip had instant appeal to Depression-weary consumers: at the end of its introductory period, Kraft Miracle Whip was outselling all other brands of dressing and mayonnaise Depression time case history - 1930
  • 43. Innovation is a good cost By 1997, 49% of Giletteʼs sales came from new products launched in the previous five years. Depression time case history - 1990
  • 44. A lot of companies have chosen to downsize. We chose a different path. (Steve Jobs) Innovating (even through recession), Apple has not only kept its pipeline robust, but – more importantly – it has remained in front of its customers. Depression time case history - 2000
  • 45. Move fast! 11