"It has always been Virgin's policy to encourage you
to ﬂy to London for as little as possible.
So on June 10, we encourage you to ﬂy British Airways.
As for the rest of the year, we look forward to seeing you
aboard Virgin Atlantic.
For the best service possible. At the lowest possible fare."
When F.W. Woolworth opened its ﬁrst store, an established retailer hung out a sign:
in This Same Spot
for Over Fifty
Established a Week Ago.
No Old Stock
Juil 2008 I I Oct 2008
I April 2008 I I
I I Jan 2008 I
Lave linge vapeur (searched keyword : Steam wash machine)
Lave linge y (searched keyword : Whirlpool wash machine)
Lave linge x (searched keyword : LG wash machine)
In difﬁcult economic times,
every dollar matters
If your product isnʼt extraordinary,
your customers will be more likely
to delay purchasing it
Innovation is not
a good-time-only exercise
Launched in 1933, this new Miracle Whip
had instant appeal to Depression-weary
consumers: at the end of its introductory
period, Kraft Miracle Whip was outselling all
other brands of dressing and mayonnaise
Depression time case history - 1930
is a good cost
By 1997, 49% of Giletteʼs sales
came from new products launched
in the previous ﬁve years.
Depression time case history - 1990
A lot of companies have
chosen to downsize.
We chose a different path.
Innovating (even through recession),
Apple has not only kept its pipeline robust,
but – more importantly – it has remained in
front of its customers.
Depression time case history - 2000