TheTrendWatch #02

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TheTrendWatch #02

  1. 1. Web 2.0 basics Winter 05-06
  2. 2. Web 2.0 basics Winter 05-06 Web 2.0 vs Web 1.x Tagging RSS Pod-Casting
  3. 3. Web 2.0 vs Web 1.x It’s not about a new technology, it’s a new philosophy.
  4. 4. Web 1.0 Isolated websites with static pages & content; browse by hyperlink; search by keyword; basic ‘controlled’ community.
  5. 5. Web 1.5 Interactive websites: dynamic pages & content (database, push...), browse by hyperlink, search by keyword/content/popularity, online community explosion (chat, networking, viral...).
  6. 6. Web 2.0 ‘Website shell’ containing shared and tagged content, hyper-personalized interfaces, browse by hyperlink/affinity/feed, search by keyword/content/popularity/affinity/tags, ‘C generation’ users (Creating Content).
  7. 7. Web 2.x Content surpasses the medium; search engine merges with application and interfaces, balance between user generated content and site creator/brand generated content.
  8. 8. Web 2.0 vs Web 1.x Every web-page is an access point with sophisticated applications browses / pulls content from a big global pool.
  9. 9. Web 2.0 vs Web 1.x Access points are created or customizable by users, beyond just websites, but on/offline software, and on-the-go devices. Applications are user centric and not just product/brand focused. The big global pool is full of shared and tagged content, mostly created by ‘C generation’ Users.
  10. 10. Web 2.0 vs Web 1.x The Web 2.0 architecture is based in a ‘molecular’ design, influencing not only www, but also software & hardware.
  11. 11. Web 2.0 vs Web 1.x The Web 2.0 challenge is the content. With this new trend, some old technologies like RSS(XML), AJAX (Java script/XML/CSS), Pod-cast (download/XML), Wiki engine... are making a come back and reveal THE ultimate user need: to reach ‘good’ information, fast. The question is what is ‘GOOD’ information? For the user, for a brand that communicates, from a technical or legal point of view...
  12. 12. Web 2.0 vs Web 1.x Sorry Mac Luhan, but according to the Web 2.0 rush ‘The message is back to the message!’
  13. 13. What is ‘Tagging’? Tagging is the act of associating keywords to a piece of content without pre-empting its use. (a.k.a ‘folksonomy’)
  14. 14. What is ‘Tagging’? Tags: + Nicole, Lars, couple, smile, happiness, green, scarf, JPEG picture,03/02/2006,...
  15. 15. Tagging, what for? Making surf simpler, by classifying and organizing items that were not likely to be connected: “I can browse in a large and deep content, which comes from multiple sources, with much ease!”
  16. 16. Tagging, what for? Making surf more intelligent, by using ‘common sense’ to connect items. “I discover relevant content, even not looking for it!”
  17. 17. Tagging, what for? Making surf more attractive, by linking content with human affinities. “I can discover what my community like!”
  18. 18. Tagging, what for? Making surf more interesting, by implying people in the enrichment process. “I feel like acting on this website every day!”
  19. 19. Tagging, what for? Making surf hyper-personalized, and linked with my community at the very same time. “I fell like my website understand me!”
  20. 20. What is ‘RSS’? RSS is the acronym of ‘Rich Site Summary’ or ‘Really Simple Syndication’, it’s a sort web feed. RSS content is a document designed to be easily diffused and collected.
  21. 21. What is ‘RSS’? The render of this RSS document varies depending on the way the user wants to see it: aggregator, website, on-the-go device,... CNN.com website... ...and CNN.com RSS feed.
  22. 22. What is ‘RSS’? Way bigger than the viral trend a few years ago, the RSS allows diffusion of content (text, images, video, audio …) widely spread, reused, re-broadcasted, linked, pinged… through Website, RSS aggregators (on/offline), on-the-go device (iPod, PSP, mobile…) Forum, blogs, newsletter, Email,…
  23. 23. RSS, what for? Have it free! Weather forecast, international breaking news, NBA/NFL sport results... RSS feed is a free access to your interests.
  24. 24. RSS, what for? Have it live! Live & always up-to-date, direct from the field of your favorite event. Ad in one click the content of a web site that interest you in your RSS feed aggregator.
  25. 25. RSS, what for? Have it your way! When, where, how you like it! ... Skipping online advertising! Pull to create and organize your mix of personal feed (email & instant messaging), and your world of interest.
  26. 26. What is ‘Pod-Casting’? Pod-casting is all about creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want.
  27. 27. What is ‘Pod-Casting’? Podcasting is the distribution of audio or video files over the internet using RSS for listening on personal computers and mobile devices... Like the future iPhone?
  28. 28. What is ‘Pod-Casting’? Podcasting is the distribution of audio or video files over the internet using RSS for listening on mobile devices and personal computers... Like the future iPhone?
  29. 29. What is ‘Pod-Casting’? Podcasters' websites also may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a pod-cast from a simple download or real- time streaming.
  30. 30. What is ‘Pod-Casting’? BBC Pod-Cast (UK) over 2 millions downloads/month. Sources: BBC Online Statistics More than 22 million American adults own iPods or MP3 players... And 29% of them have downloaded pod-casts. That amounts to more than 6 million adults who have tried this new feature that allows internet “broadcasts” to be downloaded onto their portable listening device. Sources : http://www.pewinternet.org/ - Read full report here
  31. 31. How to Pod-Cast? Everyone can do it at home. Simple, quick, and free.
  32. 32. Pod-Cast, what for? Some brand are already broadcasting some pod-cast as fidelity tool. Here the video-cast of Max Delorme, the well-known make-up artist.
  33. 33. Pod-Cast, what for? But they don’t pay attention to the essential: the content is not exciting and the experience with the brand is poor.
  34. 34. Pod-Cast, what for? Pod-Cast can be Audio, Video, or a mix of images, flash animation, etc... Audio Podcast can be separated in section (chapter).
  35. 35. Pod-Cast, what for? Porn In a Pod? Apple says iPod video downloads are booming, but could the device be the next tool of porn?
  36. 36. Pod-Cast, what for? To build PR... Nicholas Sarkozy, first pod-cast for the First Minister.
  37. 37. Pod-Cast, what for? But the reality of pod-cast world today is: entertaining, alternative or specialized information... Brands are not specially welcome, and the ‘C generation user’ is king of his castle.
  38. 38. Conclusion Web 2.0 is not the future, it's already happened. To be continued with: Instant Messenging, Ajax, Wiki, Blogs...

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