BANGTheTrendWatch#17Strictly confidential: Do not distribute or reproduce without authorization1
Strictly confidential: Do not distribute or reproduce without authorization215 Years...
Strictly confidential: Do not distribute or reproduce without authorization315 Years!
Strictly confidential: Do not distribute or reproduce without authorization415 Years!
Strictly confidential: Do not distribute or reproduce without authorization515 Years!
Strictly confidential: Do not distribute or reproduce without authorization615 Years!
Strictly confidential: Do not distribute or reproduce without authorization715 Years!
Strictly confidential: Do not distribute or reproduce without authorization815 Years!
Strictly confidential: Do not distribute or reproduce without authorization915 Years!
Strictly confidential: Do not distribute or reproduce without authorization10Yet...
Strictly confidential: Do not distribute or reproduce without authorization1115 Years?
Strictly confidential: Do not distribute or reproduce without authorization1215 Years?
Strictly confidential: Do not distribute or reproduce without authorization1315 Years?
Strictly confidential: Do not distribute or reproduce without authorization1415 Years?
Strictly confidential: Do not distribute or reproduce without authorization1515 Years?
Strictly confidential: Do not distribute or reproduce without authorization16Are there“new technology-proof”business categ...
Strictly confidential: Do not distribute or reproduce without authorization17Disruption doesn’tcare about how goodyou were...
Strictly confidential: Do not distribute or reproduce without authorization18How new technologiesimpact my business?“50% o...
Strictly confidential: Do not distribute or reproduce without authorization20“We cant solve problemsby using the same kind...
BANGStrictly confidential: Do not distribute or reproduce without authorization21Nanotechnologyis the new frontier.
BANGBitsAtomsNeuronsGenesStrictly confidential: Do not distribute or reproduce without authorization22Nanotechnologyis the...
mmcmnmStrictly confidential: Do not distribute or reproduce without authorization23Nanotechnology?“The engineeringof funct...
Strictly confidential: Do not distribute or reproduce without authorization24Jean-Marie LEHNNobel Price in Chemistry“Nano:...
BitsStrictly confidential: Do not distribute or reproduce without authorization25
Strictly confidential: Do not distribute or reproduce without authorization27Harvard, Lockheed Martin, Google, Amazon and ...
Strictly confidential: Do not distribute or reproduce without authorization28Privacy?Even best online bankingsecurity toda...
Strictly confidential: Do not distribute or reproduce without authorization29Smart dust!Smart Dust is a research project b...
Strictly confidential: Do not distribute or reproduce without authorization30So what?
Strictly confidential: Do not distribute or reproduce without authorization31Discover Wolfram applications: http://goo.gl/...
LifestreamApplicationsTransactionCaptureUploadInteractionFacebookfriends feedStockmarketCNNYelpWolframWikipediaSpotifyLink...
Strictly confidential: Do not distribute or reproduce without authorization34Leverage bits revolutionto make intelligence ...
ProductionMediaTimePlace(…)TrafficConversionValue over time(…)Strictly confidential: Do not distribute or reproduce withou...
Strictly confidential: Do not distribute or reproduce without authorization37Leverage bits revolutionto (re)invent your in...
AtomsStrictly confidential: Do not distribute or reproduce without authorization38
Strictly confidential: Do not distribute or reproduce without authorization39Nanomaterial:The new gold rush.More about Gra...
Strictly confidential: Do not distribute or reproduce without authorization40“The principles of physics do not speak again...
Strictly confidential: Do not distribute or reproduce without authorization42The end of scarcity!
Strictly confidential: Do not distribute or reproduce without authorization43With great powerscomes great responsibility.A...
Strictly confidential: Do not distribute or reproduce without authorization44So what?
Strictly confidential: Do not distribute or reproduce without authorization46Now available to everyone...Dita Von Teese, r...
Strictly confidential: Do not distribute or reproduce without authorization47How will brands react?(Did they learn from pa...
Strictly confidential: Do not distribute or reproduce without authorization49Unprecedented opportunities!Samsung working o...
Strictly confidential: Do not distribute or reproduce without authorization50Fabric that bends lightto create invisibility...
NeuronsStrictly confidential: Do not distribute or reproduce without authorization51
Strictly confidential: Do not distribute or reproduce without authorization52Human cell growing on a man-made material,spe...
New mammalian(Logic)Old mammalian(Emotion)Reptilian(Survival)11 millionpieces of informationreceived every secondOnly 40pi...
The bat costs $1.05The ball costs $0.05$1.05 + $0.05 = $1.1010 cents, of course!System 1System 2Strictly confidential: Do ...
Strictly confidential: Do not distribute or reproduce without authorization55President Obama unveiled a new initiative to ...
Strictly confidential: Do not distribute or reproduce without authorization56From MBA to MBE:Mind Brain & Education“Educat...
Strictly confidential: Do not distribute or reproduce without authorization57So what?
Strictly confidential: Do not distribute or reproduce without authorization58“Its really hard to designproducts by focus g...
Strictly confidential: Do not distribute or reproduce without authorization59“People can’t articulatewhat they really want...
AttentionEmotionMemoryPersuasionPurchase intentNoveltyUnderstandingTimeline of cognition0 to 300 millisecondsINFORMATION30...
Strictly confidential: Do not distribute or reproduce without authorization61Don’t ask, dont tell.David Poltrack, Chief Re...
+15%+18%-24%Strictly confidential: Do not distribute or reproduce without authorization62Nielsen, april 2012More trends ab...
Strictly confidential: Do not distribute or reproduce without authorization63“Our Brand Story Units have 1%-2% CTR’s:Over ...
Strictly confidential: Do not distribute or reproduce without authorization64EQ+IQ: The Native AdsWeekly contentfrom Vice ...
GenesStrictly confidential: Do not distribute or reproduce without authorization65
Strictly confidential: Do not distribute or reproduce without authorization66Researchers have built a transistor – the cri...
Strictly confidential: Do not distribute or reproduce without authorization67Longevity Escape Velocity.“The first 1000-yea...
Strictly confidential: Do not distribute or reproduce without authorization68So what?
A new form ofcorporate responsibility?Strictly confidential: Do not distribute or reproduce without authorization69Maybe t...
Strictly confidential: Do not distribute or reproduce without authorization703 advices
Strictly confidential: Do not distribute or reproduce without authorization71#1 Kill statu quo!“I’m not looking for big mo...
Small DisruptionShortTermLongTermBig DisruptionThe Impact ofNew Technologies:MusicBANGData is critical in the way you sell...
Small DisruptionShortTermLongTermBig DisruptionThe Impact ofNew Technologies:LuxuryBANGThe fast adoption ofdematerialized ...
$$$$$$$$ $ $ $ $$ $$ $ $$$$$ $$$$ $$$ $ $ $$ $$ $$$$ $$ $$$$ $$ $$$$$$$$$$$$$$$ $$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$...
BANGThank You!Ask a question! damon@fullsix.comSteal a slide? slideshare.net/damoncbStrictly confidential: Do not distribu...
TheTrendWatch#17
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TheTrendWatch#17

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BANG! The impact of nanothechnologies (Bits, Atoms, Neurones, Genes) on our economy and our life.

Published in: Business

TheTrendWatch#17

  1. 1. BANGTheTrendWatch#17Strictly confidential: Do not distribute or reproduce without authorization1
  2. 2. Strictly confidential: Do not distribute or reproduce without authorization215 Years...
  3. 3. Strictly confidential: Do not distribute or reproduce without authorization315 Years!
  4. 4. Strictly confidential: Do not distribute or reproduce without authorization415 Years!
  5. 5. Strictly confidential: Do not distribute or reproduce without authorization515 Years!
  6. 6. Strictly confidential: Do not distribute or reproduce without authorization615 Years!
  7. 7. Strictly confidential: Do not distribute or reproduce without authorization715 Years!
  8. 8. Strictly confidential: Do not distribute or reproduce without authorization815 Years!
  9. 9. Strictly confidential: Do not distribute or reproduce without authorization915 Years!
  10. 10. Strictly confidential: Do not distribute or reproduce without authorization10Yet...
  11. 11. Strictly confidential: Do not distribute or reproduce without authorization1115 Years?
  12. 12. Strictly confidential: Do not distribute or reproduce without authorization1215 Years?
  13. 13. Strictly confidential: Do not distribute or reproduce without authorization1315 Years?
  14. 14. Strictly confidential: Do not distribute or reproduce without authorization1415 Years?
  15. 15. Strictly confidential: Do not distribute or reproduce without authorization1515 Years?
  16. 16. Strictly confidential: Do not distribute or reproduce without authorization16Are there“new technology-proof”business categories?
  17. 17. Strictly confidential: Do not distribute or reproduce without authorization17Disruption doesn’tcare about how goodyou were yesterday.Who’s next?
  18. 18. Strictly confidential: Do not distribute or reproduce without authorization18How new technologiesimpact my business?“50% of the Australian economy is under immediate threat”according to Deloitte’s Digital Disruption 2013 report: http://goo.gl/NLDGm
  19. 19. Heads up display?3D Printing?Mobile payment?Big data?Brand Content?Social Media?Digital Spaces?Privacy?Geo-marketing?Human Resources?Strictly confidential: Do not distribute or reproduce without authorization19How do new technologiesimpact my business?
  20. 20. Strictly confidential: Do not distribute or reproduce without authorization20“We cant solve problemsby using the same kindof thinking we usedwhen we created them.”- Albert EinsteinTODAY TOMORROW THE NEXT 15 YEARS?
  21. 21. BANGStrictly confidential: Do not distribute or reproduce without authorization21Nanotechnologyis the new frontier.
  22. 22. BANGBitsAtomsNeuronsGenesStrictly confidential: Do not distribute or reproduce without authorization22Nanotechnologyis the new frontier.
  23. 23. mmcmnmStrictly confidential: Do not distribute or reproduce without authorization23Nanotechnology?“The engineeringof functional systemsat the molecular scale.”1 millimeter =1,000,000 nanometer
  24. 24. Strictly confidential: Do not distribute or reproduce without authorization24Jean-Marie LEHNNobel Price in Chemistry“Nano: the Next Dimension”: http://goo.gl/M7VQuNanotechnology?
  25. 25. BitsStrictly confidential: Do not distribute or reproduce without authorization25
  26. 26. Strictly confidential: Do not distribute or reproduce without authorization26Bits became Qubits.
  27. 27. Strictly confidential: Do not distribute or reproduce without authorization27Harvard, Lockheed Martin, Google, Amazon and more, alreadyuse Quantum Computing via the DWave One: http://goo.gl/fIHvkFor example, Google performs machine learningand image recognition: http://goo.gl/IMQXiThe rise ofquantum computing.
  28. 28. Strictly confidential: Do not distribute or reproduce without authorization28Privacy?Even best online bankingsecurity today is vulnerableto quantum computing attacks!
  29. 29. Strictly confidential: Do not distribute or reproduce without authorization29Smart dust!Smart Dust is a research project by Kris Pister,from the University of California, Berkeley: http://goo.gl/WDRbx
  30. 30. Strictly confidential: Do not distribute or reproduce without authorization30So what?
  31. 31. Strictly confidential: Do not distribute or reproduce without authorization31Discover Wolfram applications: http://goo.gl/xqwgTest Wolfram Alpha: http://goo.gl/mfvYThe death of search bycomputational knowledge.
  32. 32. Strictly confidential: Do not distribute or reproduce without authorization32The death of searchby predictive assistance.“Google Now” leverages geolocalization, news and events,your known preferences, and available data of all kinds,to add predictive power to search: http://goo.gl/NNQSH
  33. 33. LifestreamApplicationsTransactionCaptureUploadInteractionFacebookfriends feedStockmarketCNNYelpWolframWikipediaSpotifyLinkedInTwitterBuzzfeedHSBCAmexStrictly confidential: Do not distribute or reproduce without authorization33From information accessto information usage...Jan 20, 2013 10:12pm, Googles co-founderSergey Brin riding the subway in NYCwith Google Glass: http://goo.gl/CKS0g
  34. 34. Strictly confidential: Do not distribute or reproduce without authorization34Leverage bits revolutionto make intelligence simple.P&Gs CIO Filippo Passerini calls it:"Getting beyond the whatto the why and the how."If decision-makers have to spendtoo much time with datafiguring out what has happenedin an important area of operations,they may never get to whyit happened, or how toaddress the issue.Harvard Business Review:http://goo.gl/jT1rx
  35. 35. ProductionMediaTimePlace(…)TrafficConversionValue over time(…)Strictly confidential: Do not distribute or reproduce without authorization35Leverage bits revolutionto change your job perception.“When data connects all the dotsfrom business objectivesto communication and transformation,marketing becomes a revenue stream.”Michael StoeckelHead of Ad Operations, JP Morgan Chase:http://goo.gl/CsEkDCPMGRPV (for Value)
  36. 36. Strictly confidential: Do not distribute or reproduce without authorization36Leverage bits revolutionto build brands in real life.Heineken is testing the “physital” Ignite bottle design during Milan Design Week parties.The bottle have its own sensors and the ability to connect wirelesslyto its environment to generate multiple brand experiences: http://goo.gl/fSP4o
  37. 37. Strictly confidential: Do not distribute or reproduce without authorization37Leverage bits revolutionto (re)invent your industry.A fast growing alternative to taxi: http://goo.gl/xK9Yn
  38. 38. AtomsStrictly confidential: Do not distribute or reproduce without authorization38
  39. 39. Strictly confidential: Do not distribute or reproduce without authorization39Nanomaterial:The new gold rush.More about Graphene: http://goo.gl/zq4p
  40. 40. Strictly confidential: Do not distribute or reproduce without authorization40“The principles of physics do not speak against thepossibility of maneuvering things atom by atom. It is notan attempt to violate any laws; it is something, inprinciple, that can be done; but in practice, it has not beendone yet because we were too big.”Richard FEYNMANNobel Prize in physicsWith 15,342 atoms, this parallel-shaftspeed reducer gear is one of thelargest nanomechanical devices evermodeled in atomic detail.Nanofactory:The 2nd industrial revolution!
  41. 41. Strictly confidential: Do not distribute or reproduce without authorization41How does a nanofactory works: http://goo.gl/a9lqKNanofactory:The 2nd industrial revolution!
  42. 42. Strictly confidential: Do not distribute or reproduce without authorization42The end of scarcity!
  43. 43. Strictly confidential: Do not distribute or reproduce without authorization43With great powerscomes great responsibility.Advanced nanotechnology offers unprecedentedopportunities for progress: defeating poverty,starvation, and disease, opening up outer space,and expanding human capacities...But it also brings unprecedented risks likemassive job displacement causing economic andsocial disruption, threats to civil liberties fromubiquitous surveillance, and the specter ofdevastating wars fought with far more powerfulweapons of mass destruction.The Center for Responsible Nanotechnology:http://goo.gl/AEBJy
  44. 44. Strictly confidential: Do not distribute or reproduce without authorization44So what?
  45. 45. Strictly confidential: Do not distribute or reproduce without authorization45This revolution started!Dreambox 3D printingvending machine: http://goo.gl/7SUKy
  46. 46. Strictly confidential: Do not distribute or reproduce without authorization46Now available to everyone...Dita Von Teese, rocking her 3D printed dress at the grand premiereof Shapeways, the 3D print open marketplace: http://goo.gl/KhBI
  47. 47. Strictly confidential: Do not distribute or reproduce without authorization47How will brands react?(Did they learn from past disruptions?)
  48. 48. Strictly confidential: Do not distribute or reproduce without authorization48The secondary sectorunder immediate threat...“Taiwans Foxconn Technology Group,known for assembling Apples iPhones andiPads in China, plans to use more robots,with one report saying the company will useone million of them in the next three years,to cope with rising labor costs.”ReutersFoxconn to rely more on robots: http://goo.gl/sCrVp“By the end of this decade, we will see 3D printersdoing the small-scale production of previouslylabor-intensive crafts and goods.It is entirely conceivable that in the next decadewe start 3D-printing buildings and electronics.”ForbesThe End of Chinese Manufacturingand Rebirth of U.S. Industry: http://goo.gl/hQFgU
  49. 49. Strictly confidential: Do not distribute or reproduce without authorization49Unprecedented opportunities!Samsung working on Graphene in partnership with SAINT,SKKU Advanced Institute of Nano Technology: http://goo.gl/BgHhk
  50. 50. Strictly confidential: Do not distribute or reproduce without authorization50Fabric that bends lightto create invisibility:http://goo.gl/WALR8Smart windows at the Molecular Foundrynanoscience research facility,Berkeley Lab: http://goo.gl/sx3KjSpray-on solar cells, Texas University:http://goo.gl/BSpWvLiquipel hydrophobic nanotechnology:http://goo.gl/sx3KjNew materials, new functions...
  51. 51. NeuronsStrictly confidential: Do not distribute or reproduce without authorization51
  52. 52. Strictly confidential: Do not distribute or reproduce without authorization52Human cell growing on a man-made material,special structure that bends when the neuronsends an electric pulse.Department of Mechanical and Aerospace EngineeringUnderstanding our brain...
  53. 53. New mammalian(Logic)Old mammalian(Emotion)Reptilian(Survival)11 millionpieces of informationreceived every secondOnly 40pieces of informationprocessed every second“System 1” is generallyautomatic, affective andheuristic-based, whichmeans that it relies onmental “shortcuts.” Itquickly proposesintuitive answers toproblems as they arise.“System 2”, whichcorresponds closely withcontrolled processes, isslow, effortful,conscious, rule-basedand also can beemployed to monitorthe quality of theanswer provided bySystem 1. If it’sconvinced that ourintuition is wrong, thenit’s capable of correctingor overriding theautomatic judgments.Strictly confidential: Do not distribute or reproduce without authorization53System 1 / System 2
  54. 54. The bat costs $1.05The ball costs $0.05$1.05 + $0.05 = $1.1010 cents, of course!System 1System 2Strictly confidential: Do not distribute or reproduce without authorization54If a bat and a ball together cost $1.10,and the bat costs $1 more than the ball,how much does the ball cost?Shane FrederickMIT Sloan professor develops new intelligence test: http://goo.gl/7eCqc
  55. 55. Strictly confidential: Do not distribute or reproduce without authorization55President Obama unveiled a new initiative to map the human brain.The plan is to invest $100 million starting in 2014, so scientists can createa "road map" of the brains circuits. The initiative could develop tools tohelp treat diseases like Alzheimers and Parkinsons.The Helen Wills Neuroscience Institute, University of California: http://goo.gl/geFXP
  56. 56. Strictly confidential: Do not distribute or reproduce without authorization56From MBA to MBE:Mind Brain & Education“Educational neuroscienceprovides the most relevant levelof analysis for resolving today’score problems in education”Laura-Ann Petitto & Kevin DunbarMBE Harvard: http://goo.gl/y2Ij6
  57. 57. Strictly confidential: Do not distribute or reproduce without authorization57So what?
  58. 58. Strictly confidential: Do not distribute or reproduce without authorization58“Its really hard to designproducts by focus groups.A lot of times,people dont knowwhat they wantuntil you show it to them.”Steve Jobs
  59. 59. Strictly confidential: Do not distribute or reproduce without authorization59“People can’t articulatewhat they really want.The act of thinkingabout a feeling change the feeling!So it is key to measure the feelingat the source without thinking.”Dr. A.K. PradeepNielsen Neurosciencehttp://goo.gl/HkAwL
  60. 60. AttentionEmotionMemoryPersuasionPurchase intentNoveltyUnderstandingTimeline of cognition0 to 300 millisecondsINFORMATION300 to 500 millisecondsREACTION500 Milliseconds to 1 secondEXPRESSIONAll cognitive biasescolor the expression(Age, sex, race, socio-economics…)NeurosciencemeasurementStrictly confidential: Do not distribute or reproduce without authorization60Don’t ask.
  61. 61. Strictly confidential: Do not distribute or reproduce without authorization61Don’t ask, dont tell.David Poltrack, Chief Research Officer for CBS Corp. partners with Nielsento see how far you can leverage Neuroscience to optimize media: http://goo.gl/QooDkNielsen“Yes!...”CBS Corp.“Can you cut a 30 second TV ad in halfand still increase effectiveness?”
  62. 62. +15%+18%-24%Strictly confidential: Do not distribute or reproduce without authorization62Nielsen, april 2012More trends about brand trust: http://goo.gl/ohZ9
  63. 63. Strictly confidential: Do not distribute or reproduce without authorization63“Our Brand Story Units have 1%-2% CTR’s:Over 10x industry average.”- Jonah PerettiBuzzFeed CEO at SxSW 2013Toyota & General Electricsare recurrent and successful partners…Discover the “behind the scene” of Buzzfeednative ads creation: http://goo.gl/jCK6QEQ+IQ: The Native Ads
  64. 64. Strictly confidential: Do not distribute or reproduce without authorization64EQ+IQ: The Native AdsWeekly contentfrom Vice Magazinefeeding their promotion“Saturday Night Life” teaserfor iTunes pre-orders...Vine,Instagram,YouTubemicro-events...
  65. 65. GenesStrictly confidential: Do not distribute or reproduce without authorization65
  66. 66. Strictly confidential: Do not distribute or reproduce without authorization66Researchers have built a transistor – the criticalswitch at the heart of all computers – from DNAand RNA, the two biological molecules that storethe information necessary for living things toreplicate and grow: http://goo.gl/ninyhBiological computers.
  67. 67. Strictly confidential: Do not distribute or reproduce without authorization67Longevity Escape Velocity.“The first 1000-year-oldis probably only ~10 years youngerthan the first 150-year-old”Aubrey D. N. J de Greyhttp://goo.gl/CiIIOShould peoplebe required to die?http://goo.gl/b3hK0
  68. 68. Strictly confidential: Do not distribute or reproduce without authorization68So what?
  69. 69. A new form ofcorporate responsibility?Strictly confidential: Do not distribute or reproduce without authorization69Maybe the real global debate about health is not about nutrition, ecology, etc...Nanotechnologies may be the future of our well being.Same questions,new answers...
  70. 70. Strictly confidential: Do not distribute or reproduce without authorization703 advices
  71. 71. Strictly confidential: Do not distribute or reproduce without authorization71#1 Kill statu quo!“I’m not looking for big money!I go on business because I see a problem,and I think I can fix it.”Elon MuskFounder of PayPal,Tesla Motors,SpaceX,SolarCity
  72. 72. Small DisruptionShortTermLongTermBig DisruptionThe Impact ofNew Technologies:MusicBANGData is critical in the way you sell musicto people, and easy to gather throughdiffusion platform and listening devicesCore products became dematerialized,the price of its reproductionand transport dropped to zeroUnderstanding the linkbetween music and pleasurewill probably influence theway we make it and use it, butthis will take timeLife expectancy -- and it’sconnected knowledgeaccumulated -- will have a directimpact on the music industryStrictly confidential: Do not distribute or reproduce without authorization72#2 Get involved
  73. 73. Small DisruptionShortTermLongTermBig DisruptionThe Impact ofNew Technologies:LuxuryBANGThe fast adoption ofdematerialized commercewill change the dynamicsof luxury retail, and therelational media shiftwill transform the waywe build luxury brandsMolecular nanotechnologywill redefine the very notionof luxury goods by introducingnew materials, functions,customization first, thensuppressing scarcityWe will be able to understanddeeper the buying mechanismbehind splurgingChange in ourquality of lifewill redefineluxury needsStrictly confidential: Do not distribute or reproduce without authorization73#2 Get involved
  74. 74. $$$$$$$$ $ $ $ $$ $$ $ $$$$$ $$$$ $$$ $ $ $$ $$ $$$$ $$ $$$$ $$ $$$$$$$$$$$$$$$ $$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$Change Management & InnovationInternalIdea(s)NeedProjectRoadmap ManagementValidation ProjectDevelopmentUserTestingProjectSuccess / FailureProjectRoll outStrictly confidential: Do not distribute or reproduce without authorization74#3 Take shortcuts
  75. 75. BANGThank You!Ask a question! damon@fullsix.comSteal a slide? slideshare.net/damoncbStrictly confidential: Do not distribute or reproduce without authorization75

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