The Digital Landscape in Indonesia 2013

5,672 views
5,324 views

Published on

This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.

2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.

3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.

4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.

5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.

Published in: Marketing
3 Comments
49 Likes
Statistics
Notes
No Downloads
Views
Total views
5,672
On SlideShare
0
From Embeds
0
Number of Embeds
298
Actions
Shares
0
Downloads
3
Comments
3
Likes
49
Embeds 0
No embeds

No notes for slide
  • PC still remains a big way to access internet in Indonesia. However, mobile is growing. Close to 14 million Indonesians access internet via a home or work PC. The slow growth could be an indicator of the growing internet access via mobile phones.
  • The Digital Landscape in Indonesia 2013

    1. 1. + The Digital Landscape of Indonesia Manoj Damodaran / Head of Digital / Soho Square Indonesia October 2013
    2. 2. + Executive Summary  Growing Love For the Internet   Mobile and Internet goes hand-in-hand   Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone. Social Media becomes a daily habit   Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks. Smartphones gain popularity   Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity. Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media. Indonesian moms are online via mobile  Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
    3. 3. + In this presentation Overall Landscape in Indonesia Usage patterns and behaviors Social Media behaviors in Indonesia Mobile usage in Indonesia
    4. 4. Overall Landscape in Indonesia Usage patterns and behaviors Social Media behaviors in Indonesia Mobile usage in Indonesia
    5. 5. 59.7 million Indonesians are now online That is 24% of the population Source: eMarketer 2013 (data is for 2012)
    6. 6. 58.9% of Internet users are Male* 70% of them are under 35 years of age** Source: *eMarketer 2013 (data is for 2012) **comScore Media Metrix, March 2013
    7. 7. 310.8 million mobile connections That is 125% of the population Source: eMarketer 2013 (data is for 2012)
    8. 8. 164.1 million mobile phone users That is 66% of the population Source: eMarketer 2013 (data is for 2012)
    9. 9. 1 out of every 4 Indonesian owns a smartphone Source: RoyMorgan July 2013
    10. 10. 57.2 Million Indonesians use mobile for internet That is 33% of mobile users in Indonesia Or 78.5% internet users in Indonesia Source: RoyMorgan July 2013
    11. 11. 67.2 million Indonesians use social networks That is 92.3% of the internet users Source: *eMarketer April 2013
    12. 12. 63.2 million Indonesians use Facebook That is 94.0% of the social media users Source: *eMarketer April 2013 (who access Facebook via any device at least once per month)
    13. 13. Overall Landscape in Indonesia Usage patterns and behaviors Social Media behaviors in Indonesia Mobile usage in Indonesia
    14. 14. + Internet adoption is growing faster in Vietnam and Philippines compared to Indonesia Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2012 and March 2013
    15. 15. + Indonesia spends lesser time online than other SEA countries Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    16. 16. + Indonesians are more likely to visit blogs & social networks Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    17. 17. + Google, Facebook & Yahoo! make up the big 3 in Indonesia Top 10 sites among internet users in Indonesia ranked by unique visitors (‘000) as of Jan 2013 eMarketer 2013
    18. 18. + Facebook continues to dominate as the most popular social network in Indonesia Reach of top 5 social networks Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    19. 19. + Photo-sharing websites are gaining momentum among Indonesians Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    20. 20. + E-commerce gains popularity, but still slow compared to other SEA markets Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    21. 21. + Only 4.6 million Indonesians have made a digital purchase in the past year Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    22. 22. + Indonesians are still safe and practical about their online purchases
    23. 23. + Commercial transactions on Facebook indicate their heavy involvement with this medium
    24. 24. + Indonesians spend more time on travel sites compared to others in SEA Internet Audience 15+ accessing Internet from a Home or Work PC Source: comScore Media Metrix, March 2013
    25. 25. + When it comes to baby care products, Indonesians source Globally | Indonesia their information online and from what brands say 3.2 3.1 4.0 3.4 3.5 2.0 5.1 2.3 2.6 2.2 1.5 1.7 2.5 1.2 1.4 3.1 1.5 4.1 1.6 1.9 3.6 3.1 1.7 2.6 Average no. of sources of information at each stage during a baby care product purchase TNS Digital Life – 2013 Path to Purchase
    26. 26. + Indonesians are watching more videos today than ever. User generated videos are more popular than professionally created videos TNS Digital Life – 2013 Future Trends
    27. 27. Overall Landscape in Indonesia Usage patterns and behaviors Social Media behaviors in Indonesia Mobile usage in Indonesia
    28. 28. + Key Social Media Growth Factors in Indonesia  Internet access is generally localized to certain regions (primarily urban). Social networking has fueled a great deal of growth in internet usage.  Mobile is likely to become a bridge to higher web usage, and with smartphones becoming cheaper, many more people in Indonesia will begin using them.  The country’s population skews dramatically young (median age in Indonesia is 28.), which has helped fuel an obsession with social networks generally and Facebook specifically.  Facebook has taken over as the top social network in the country, with 90% of Indonesian internet users surveyed by Nielsen in 2011 saying they had a profile on the site.
    29. 29. + Social Media has become an important part of the daily life
    30. 30. + Indonesians are recommending on social media more than most countries, except Australia
    31. 31. + They are more likely to buy if they engage or follow a brand online
    32. 32. + Primary motivation to comment on social media is to help 33% write to share 40% write to help 19% write to praise 9% write to complain TNS Digital Life – 2013 Consumer Voice
    33. 33. Overall Landscape in Indonesia Usage patterns and behaviors Social Media behaviors in Indonesia Mobile usage in Indonesia
    34. 34. + Android phones now make up over 50% of the total smartphone category in Indonesia
    35. 35. + Video consumption via mobile in Indonesia is still lower than most markets in Asia
    36. 36. + Games, entertainment & news apps are most popular besides social media apps
    37. 37. + Users who download apps on their mobile frequently use them
    38. 38. + More Indonesians prefer following a brand on social media vs. downloading their app
    39. 39. + Thank You Manoj Damodaran / Head of Digital / Soho Square Indonesia Follow me on: Twitter / Tumblr

    ×