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Success secrets of social media tourism campaigns
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Success secrets of social media tourism campaigns

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Secrets to the success of social media tourism campaigns. The best examples from 2013.

Secrets to the success of social media tourism campaigns. The best examples from 2013.

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  • 1. SOCIAL MEDIA WORKSHOP
  • 2. - Managing digital complexity - Results & ROI driven - Offices in Ljubljana&Zagreb - 10 experts - More then 12 yrs of experience Interactive Who?
  • 3. Secrets to the success of social media tourism campaigns (the best examples from 2013)
  • 4. What is travel?
  • 5. Travel is ...
  • 6. visiting/discovering new places … foto: AP/Borat: Cultural Learnings of America for make Benefit Glorious Nation of Kazakhstan.
  • 7. meeting new people … foto: Lucasfilm ltd., Indiana Jones and the Raiders of the Lost Ark.
  • 8. trying something new … foto: Studio Canal, Mr. Bean’s Holiday.
  • 9. having fun … foto: Sky1, An Idiot Abroad.
  • 10. having some more fun … foto: Sky1, An Idiot Abroad.
  • 11. in short: Travel is all about experience foto: Sky1, An Idiot Abroad.
  • 12. What are the goals of marketing?
  • 13. The goals of marketing are: • get customers (visitors) • keep customers (visitors returning) • woo your customers (visitors)
  • 14. What is social (media)?
  • 15. Social (media) is ... • talk • listen • discuss
  • 16. best examples from 2013
  • 17. Tourism Australia: FB, instagram, TW, ...
  • 18. Tourism Australia: FB, instagram, TW, ...
  • 19. Tourism Australia: FB, instagram, TW, ...
  • 20. Tourism Australia: FB, instagram, TW, ...
  • 21. Tourism Montreal, #MTL Moments: instagram, FB, YT, ...
  • 22. Hilton Hotels & Resorts, Hilton Suggests, TW
  • 23. Be part of conversation!
  • 24. Emilia Romagna Region Tourist Board + others, BlogVille Emilia Romagna: blog+pinterest-ish
  • 25. blog/pinterest-ish: Emilia Romagna
  • 26. South African Tourism, #MeetSouthAfrica: bloggers + instagram
  • 27. VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)
  • 28. VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)
  • 29. Cape Town Tourism: Facebook
  • 30. What do these campaigns have in common?
  • 31. • carefully planned • prepared to invest time & € • they chose the best social media channels which work with/for their assets • connecting online-offline • consistency across channels • fun, relaxed, useful • kept it simple • kept it in sync with brand
  • 32. so ... how to plan and execute a successful campaign?
  • 33. 1. determine your goals 2. know your assets (places, buildings, people, …) 3. know your audience (customers/visitors) 4. assess which social media channels are best for you/for reaching goals that were set 5. how to connect those channels as easy as possible? 6. how to efficiently connect online <-> offline 7. advertise -> monitor -> analyze-> make adjustments (if possible)
  • 34. Questions?
  • 35. thank you