Success secrets of social media tourism campaigns

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Secrets to the success of social media tourism campaigns. The best examples from 2013.

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Success secrets of social media tourism campaigns

  1. 1. SOCIAL MEDIA WORKSHOP
  2. 2. - Managing digital complexity - Results & ROI driven - Offices in Ljubljana&Zagreb - 10 experts - More then 12 yrs of experience Interactive Who?
  3. 3. Secrets to the success of social media tourism campaigns (the best examples from 2013)
  4. 4. What is travel?
  5. 5. Travel is ...
  6. 6. visiting/discovering new places … foto: AP/Borat: Cultural Learnings of America for make Benefit Glorious Nation of Kazakhstan.
  7. 7. meeting new people … foto: Lucasfilm ltd., Indiana Jones and the Raiders of the Lost Ark.
  8. 8. trying something new … foto: Studio Canal, Mr. Bean’s Holiday.
  9. 9. having fun … foto: Sky1, An Idiot Abroad.
  10. 10. having some more fun … foto: Sky1, An Idiot Abroad.
  11. 11. in short: Travel is all about experience foto: Sky1, An Idiot Abroad.
  12. 12. What are the goals of marketing?
  13. 13. The goals of marketing are: • get customers (visitors) • keep customers (visitors returning) • woo your customers (visitors)
  14. 14. What is social (media)?
  15. 15. Social (media) is ... • talk • listen • discuss
  16. 16. best examples from 2013
  17. 17. Tourism Australia: FB, instagram, TW, ...
  18. 18. Tourism Australia: FB, instagram, TW, ...
  19. 19. Tourism Australia: FB, instagram, TW, ...
  20. 20. Tourism Australia: FB, instagram, TW, ...
  21. 21. Tourism Montreal, #MTL Moments: instagram, FB, YT, ...
  22. 22. Hilton Hotels & Resorts, Hilton Suggests, TW
  23. 23. Be part of conversation!
  24. 24. Emilia Romagna Region Tourist Board + others, BlogVille Emilia Romagna: blog+pinterest-ish
  25. 25. blog/pinterest-ish: Emilia Romagna
  26. 26. South African Tourism, #MeetSouthAfrica: bloggers + instagram
  27. 27. VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)
  28. 28. VisitBritain, Love Wall app: their own Pinterest (kind of) (and much more)
  29. 29. Cape Town Tourism: Facebook
  30. 30. What do these campaigns have in common?
  31. 31. • carefully planned • prepared to invest time & € • they chose the best social media channels which work with/for their assets • connecting online-offline • consistency across channels • fun, relaxed, useful • kept it simple • kept it in sync with brand
  32. 32. so ... how to plan and execute a successful campaign?
  33. 33. 1. determine your goals 2. know your assets (places, buildings, people, …) 3. know your audience (customers/visitors) 4. assess which social media channels are best for you/for reaching goals that were set 5. how to connect those channels as easy as possible? 6. how to efficiently connect online <-> offline 7. advertise -> monitor -> analyze-> make adjustments (if possible)
  34. 34. Questions?
  35. 35. thank you

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