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Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
Creative Outsourcing Presentation
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Creative Outsourcing Presentation

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  • 1. We are an Amsterdam based creative production agencyagency, founded as a branch of full marketing agency fromSarajevo, Bosnia and Herzegovina.
  • 2. Eclectic scope of work ranges from creativeconcepts, graphic design, video production andpostproduction, web design and development,mobile apps, copy, photo production andpostproduction.
  • 3. Video - graphics : 2D/3D animations - editing and postproduction of video materials - ad adaptations - titling - video presentations - music videos - visual identities for TV shows - voice overs - composition of songsDesign Web- creative concepts & visual identities SEO optimization- creative campaigns Web design- design and adaptation of ads Flash/Flex development- design of promo materials: PHP development(banners, catalogs, brochures, business Front-end development: CSS, JavaScript,cards etc.) HTML, Word press Web maintenance: HTML formatting / content insertion Mobile Photo - iPhone apps - photography (fashion, art, products, catalogs - iPad apps etc.) - Andrioid apps - image processing - Mobile websites - complete production of photo shootings
  • 4. • Intitial contact through email or phone with our Amsterdam based account manager• We invite you for a cup of coffee to our office in Singel 146 or we visit you.• Together we discuss your needs, collect relevant project information, what you expect, time and budget.• Account manger briefs the relevevant creatives for concept proposal• In couple of days and as soon as possible, contact back with the creative concept proposal and approximate budget and outlined project plan.• Discuss the project proposal and its elements pending your approval.• Once approved we start working• Account manager briefs the releveant creative professionals in our head office in Sarajevo• Creatives start working on it and according to the project plan deliver the first proposal• Account manager presents the first proposal to the client and gets feedback• Account manager distributes the comments to the creatives comming back to the client with a second proposal• In case it is a final proposal, the service/product is delivererd.• Client invoiced from Bosnia and Herzeogovina & pays accordingly.
  • 5. Our clients are international and multinational, top of their industry.• In NetherlandsNike, MCM Foods, Counter Creatives, POS• Bosnia&HerzegovinaUNICEF, GlaxoSmithKline (Aquafresh, Panadol), Imperial Tobacco(Davidoff, Style)
  • 6. Aquafresh Sensodyne Coly Opcina Stari Grad Sport Centar DP Marketi HES AS d.o.o.Bosnia and Herzegovina Office FoodCommunis Media S Ssang YongImperial Tobacco BH JU Terapijska zajednica "Kampus" KSVolksbankBH PanadolKonzum AlfacarPampers Kap d.o.o.FTV Sarajevo OsiguranjeCare NWB International BH TelecomGorenje ponudi.baSarajevo Vino Fest Business MagazineAlliance of associations of refugees and displaced Infonetpersons of Bosnia and Herzegovina BBI CentarMerkur Group Maksumid Komerc d.o.o.Business - investment portal eKapija.ba EMC d.o.o.Online auto-advertisment portal mobile.ba BH AirlinesTV East SarajevoBHTV MontenegroKonjic municipality Plantaze 13.julHO Merhamet MDDEphorus NB Netherlands5 C Construction Nike European Operations NetherlandsEko Ing Counter CreativesLedo POSMaoles MCM FoodsTOM shopping centerTop Meblo SwedenWestern Union GroupicFabrika Duhana SarajevoRevicon UkraineKap voda EuroMedia Company
  • 7. Helping clients achieve more in marketing communicationsOur vision is to provide clients in Netherlands withprofessional creative production services and resourcesfrom Bosnia and Herzegovina at only a fraction of theDutch market prices.Working locally with clients in Netherlands, outsourcingthe creative production processes, we help our clientsachieve more in field of marketing communication.
  • 8. Building a better future for young creative profesionals inBosnia and Herzegovina.Working with us, our clients are helping build a betterfuture for a vast number of young professionals in Bosniaand Herzegovina.Working for international clients, we desire to empoweryoung professionals in Bosnia and Herzegovina byproviding them with better working conditions andemployment opportunities.
  • 9. Our childhoods were painted with dark colors of the war.
  • 10. Our present is painted by transitional society difficulties
  • 11. We are passionate to paint our future in which ever color we want.
  • 12. Although recently established, industry talked about us...
  • 13. “Boris and his team did a great job making a 2D/3D video animationwhich we used for presenting our department’s CEE, ME & Africamarket results and future plans to Nike Global marketingmanagement members. Besides video and audio production Mark INagency provided us with matching graphic design services of ourPowerPoint presentations making them really stand out.Besides being fast and reliable, delivering on agreed deadlines whilebeing available for continuous consultations and briefings, Mark INagency’s pricing was a pleasurable surprise to say at least. I wouldrecommend Boris and his team to anyone looking to get high qualityand reliable A/V production and graphic design service at prices thatare multiple times lower than in EU countries. Quality really doesn’thave to come at sky-rocketing prices. Lower prices andinnovative/alternative approach in current economic environmentshould recognized as a clear benefit for any company/brandmanager.” October 28, 2010 „I would recommend Boris and his team to anyone looking to get high quality and reliable A/V production and graphic design service at prices that are multiple times lower than in EU countries“
  • 14. “We have worked with Boris on creative projects. Boris has the gutsto start an outsourcing company based in Holland. He is trustworthyand gets stuff done. My advice is to work with him. It will save youmoney and still get a high quality.” November 24, 2011 „He is trustworthy and gets stuff done My advice is to work with him. It will save you money and still get a high quality.“
  • 15. “Ik heb met Boris en zijn team van professionals gewerkt aanverschillende video- en ontwerp opdrachten. Ik was zeer tevredenmet het resultaat van Markin Agency! Ze bieden hoge kwaliteit tegenconcurrerende prijzen. Hiernaast spelen ze bij elk project eenbelangrijke rol binnen het brainstorm/ideeën proces. Ze zijnpunctueel en letten op elk detail binnen het gegeven project. Als jeop zoek bent naar een betrouwbare zakenpartner dan hoef je nietverder te zoeken.” November 19, 2010 „Hiernaast spelen ze bij elk project een belangrijke rol binnen het brainstorm/ideeën proces“
  • 16. NIKE MCM FOODS UNICEFGSK – GSK - Panadol IMPERIAL TOBACCOAquafresh&SensodyneBH NAVIGATOR MTV Street Dance UN Pillar of ShamePUSH IT Magazine
  • 17. NIKENike belongs to world’s most known and recognized global brands and love brands. Founded in 1964, Nike is the world’s leading supplier of athletic shoes andapparel and a major manufacturer of sports equipment, employing over 30.000 people across the world. Its world headquarters are based in Portland, USA, whileits European headquarters are based in Amsterdam area, in Hilversum. For the purpose of the meeting of Nike Global management and management of NikeEurope marketing department handling distributors in CEE, ME & Africa, Creative Outsourcing was to produce a two minute 2D animated film and a powerfullydesigned PowerPoint presentation. The animated film was to show and encompass the business results and achievements of the marketing department of‘Distributorland’ department and present their future plans for the year 2012. Animated film was purposed to capture the attention of the global management onthis particular’s department achievements and communicate their quality work approach. Film serving as the intro to department’s future plans requiring the Nikeglobal management support, was coupled with a catching PowerPoint designed presentation. Mission was a great success!
  • 18. MCM FOODA Rotterdam based company operating as a member of Japanese Mitsuni & Ltd multinational corporation, importing and distributing fish, fruit and vegetables.MCM Foods is a Netherlands’s supplier of much known brand Deep Blue tuna fish, Paramount canned vegetables and Royalty canned fruits.Mini-project that was supposed to be done, was in the field of packaging and label design. Creative Outsourcing’s graphic design team was to design a new labelsfor two new products of canned food.
  • 19. UNICEFUnited Nations Children’s Fund was created by the United Nations General Assembly in 1946 to provide emergency food and healthcare to children in countriesthat had been devastated by World War II. Today UNICEF, as a member of United Nations Development Group, UNICEF provides long-term humanitarian anddevelopmental assistance to children and mothers in developing countries.Our communication plan proposal, in competition with several production and marketing agencies in Bosnia and Herzegovina, won the highest ratings, afterwhich we were awarded the realization of communication campaign “Justice for every child.” The UNICEF campaign is one of the first steps on the path to a long-term impact on changing public perception toward children who are at risk or in conflict with the law, but also a way to encourage dialogue amongrepresentatives of the community to tackle these problems systematically. We are currently working on an ongoing which includes project includes preliminarypublic opinion research, concept &production of three thematic debate TV studio shows featuring guests from diverse stakeholder’s organizations, crisiscommunication media trainings of government officials, workshops for key members of media in three cities, involvement and management of public supportfrom public persons (campaign ambassadors), development and management of online and social media presence of the project, design & production of allnecessary campaign materials, negotiation with three national broadcasters, research of public opinion after the campaign and much more.
  • 20. GSK – Aquafresh&SensodyneGlaxoSmithKline (GSK) is a global, world’s third biggest, pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, UnitedKingdom. One of its most established brands is a global Aquafresh brand which carries a portfolio oral hygiene products (toothpastes, tooth-brushes etc.). Sensodyneis a toothpaste, toothbrush and mouthwash marketed for individuals with sensitive teeth and/or dentine hypersensitivity. Working for as a subcontractor to a localmedia buying agency in Bosnia and Herzegovina, during 2011 we produced an educational-informative TV project on oral hygiene and health. The TV advertorialnamed „For healthy and beautiful smile“ is a 2 minute TV format broadcasted every working day in prime time on one of the BH commercial TV stations. Aninnovative and alternative form of communication, associating brands of Aquafresh and Sensodyne with advices provided by local dentists. Viewers were able to learnabout tips, tricks and topics from oral health, ask and get answers from professionals and at the same time receive information on adequate Aqufresh and Sendoyneline of products. Being responsible for the complete production processes and all production elements, project ran for six months of 2011 and was a great success. Itis to grow into a cross-media project in 2012 mixing traditional and new media such as social media and internet.
  • 21. GSK – PanadolBrand Panadol carries a Paracetamol pharmaceutical analgesic (pain reliever) and antipyretic (fever reducer) tablets. In search of alternative communicationmethods we were asked to produce an animated Panadol branded weather and bio forecast report that was to be broadcasted twice a day, every working day.The weather forecast was broadcasted on a local national coverage commercial TV station TV PinkBH. Panadol weather reports generated high ratings, andespecially was aimed to the weather sensitive people who often acquire migraines and headaches due to weather changes. Projects lasted for six months in 2011and will continue in 2012.
  • 22. IMPERIAL TOBACCO - StyleImperial Tobacco is a global tobacco company headquartered in Bristol, United Kingdom. It is the world’s fourth-largest cigarette company measured by marketshare), and the worlds largest producer of cigars, fine-cut tobacco and tobacco papers. Its brands include Davidoff, West, Gauloises Blondes, Montecristo, Drumand Rizla. For the introduction of a new women slim cigarettes into the market of Bosnia and Herzegovina, called Style, working as a subcontractor to their localmedia agency, we produced a 3D animated video. White pack with an amazing butterfly is an obvious evidence of genuine female smoking cigarette. The slimelegant form is designed exclusively for the softer sex who prefers all exquisite things. Wanting to associate themselves with fashion and style, Imperial Tobacco BHwanted a 3D animated video to be used in sponsored fashion TV shows. Video to be produced was supposed to be just like the brand – fashionable, feminine, ,light and elegant.
  • 23. BH NAVIGATOR The first mobile guide of Bosnia and Herzegovina. This mobile application called “BH Navigator” for the first time places the tourist offer of our country into the hands of world most popular smartphone users’ – Apple iPhone. The concept of this guide is based on the application which in very simple and clear way provides iPhone user with an insight and recommendations in relation to the tourist offer of Bosnia and Herzegovina. Our team was responsible for concept, design and programing. BH Navigator project besides the iPhone app development included the design and development of the associated website, a mobile website, design production of promo print materials (posters, flyers) and an animated video presentation explaining the app functionalities.
  • 24. MTV Street Dance ChallengeStreet Dance Challenge Sarajevo is a regional dance event competition taking place in Sarajevo. It was started by a BBI Center shopping mall as support toyoungsters and local dance scene. The street dance challenge is supported by MTV Adria and it became one of the city’s recognizable public events featuringcompetitors from Croatia, Slovenia, Bosnia and Herzegovina and Serbia. On the Sarajevo’s children Square, a real musical and dance spectacle aimed to introduceand support the Sarajevo street dance scene. Our team was responsible for video coverage of the event, with our three cameras and a 9 meter camera crane. Wealso designed and developed the website providing all necessary information as well as the possibility of online registration and submission of video files.
  • 25. UN Pillar of Shame UN Pillar of Shame project Zentrum für Politische Schönheit (Center for Political Beauty)The Pillar of Shame will serve as a metaphor for the immense betrayal of the United Nations in Bosnia and Herzegovina, and as a warning to all future co-workers ofthe United Nations. The plan: the 16,744 shoes (representing 8,372 victims) should form two gigantic letters measuring eight meters in height and colored inshimmering white. The two letters (‘U’ and ‘N’) will be penetrated by three monumental bullet holes with real shoes found in mass graves embedded in them.In search for public support, our photography production team, led by Vanja Lisac, was to take pictures of more than 100 most influential people in Bosnia andHerzegovina. Their support was to be shown through photographs of them being barefooted in different location throughout Sarajevo, holding their shoes to bedonated for the cause, next to them. The whole project lasted for several months; most of the photographs were done outside and in natural light. Photographswere published all around the world (magazines, TV, internet). Project continues, while next year there will be a photography book coming out with all of thephotographs in one place.
  • 26. PUSH IT MagazineFashion magazine PUSH IT is an international quarterly high-quality fashion publication that blends the line between magazine and book, creating a keepsake fortheir readers to cherish. Initially launched online, PUSH IT has grown into a fully-fledged magazine through the demands of its readers. Their motto is to inform andeducate whilst promoting the best in young and established talent, visually endorsing “who” or “what” is happening internationally. With a dedicatedknowledgeable team, PUSH IT’s avant-garde celebration, exerts the creative boundaries in fashion, music, art and lifestyle in inspired partnerships aimed to excelthe PUSH IT magazine experience.Our photography production team was hired to do one of the magazine’s first editorials. Production team consisted of five professionals all working with onemission – deliver high quality fashion photographs mixing styles of local and international designers. During three days of production, using local resources (models,designers, make-up artists, hair, lightning, photographer) we produced the ‘Boschic” editorial which was published in the magazine. Following up on this successfuleditorial, our collaboration continued with other several smaller projects.
  • 27. Creative OutsourcingSingel 1461015 AmsterdamThe NetherlandsP +31 (0)6 41 831 602www.creativeoutsoucing.eu, www.creativeoutsourcing.nlinfo@creativeoutsourcing.nl
  • 28. Integrated Marketing CommunicationsIntegrated Marketing Communications is a concept which ensuresthat all forms of communications and messages are carefully linkedtogether and unified into a single, optimizing force.All of communications tools work better if they work together inharmony rather than in isolation. Their sum is greater than theirparts - providing they speak consistently with one voice all the time,every time.However, to truly follow an IMC philosophy one needs to invest a lotof effort and resources. These resources are sometimes eitherunavailable within a company or too expensive to seek and hire fromthird parties on the „ad hoc“ principle.For small and mid-sized companies, times of recession brought thepressure of lower marketing investments, which often lead to sub-optimal marketing communications, lower brand awareness, lowerconversion to sales etc.Now with Creative Outsourcings new service, „Marketing Team“, anysized company can from now on truly embrace the IntegratedMarketing Communications approach and work on theircommunications at their own pace.
  • 29. What is „Marketing Team“service?A service which provides professional resources for all-aroundmarketing communications in one place and for a fixed monthly fee.Creative Outsourcing places at its client’s disposal a whole team of 9creative professionals. Within this unique offer, agency offers theclients a subscription on fixed amount of work hours of each teammember per month during one year.So, whether youre looking to create an iPhone app, design orprogram a website, Facebook page or a FB app, shoot an event witha camera, edit or create a short film or 2D/3D animation, whetheryou need an audio composition, graphic design, text for your web orpress release or you want a professional photo-shoot or editing ofphotographs, weve got all the resources you need!
  • 30. Boris Cigler will be your Your visual identity and Development andAmsterdam based creative graphic solutions maintenance of your webaccount/traffic manager will be the responsibility of presentation, onlinehandling the communication Selma Operhal communication andbetween you and the presentation, publishing ofcreative team, giving insights all created materials on theand advices on optimizing web and its properthe use of resources. Good communication throughresource for marketing and social networks is DamirPR concepts and strategy Hadzimujic’s task.advice.
  • 31. Ismir Music will be your Damir Cekic specializes in Need an iPhone app? Lookcontact when it comes to composition of tailor made no more, Damir Tursunovicanimations and motion audio and editing of audio- can provide both conceptgraphics, development and video materials. and execution when it comesadaptations of such to iPhone app design andmaterials. development.
  • 32. Igor Loncarevic will make When it comes to text Vanja Lisac is a professional,sure that your every event or writing, writing of press award winningmedia appearance is releases Dajana photographer, who will makeproperly recorded by a video Osmanbegovic is a fast and sure your photographs areand photo camera. efficient solution. top of the industry level, whether it comes to shooting or postproduction.
  • 33. Why choose “Marketing Team” service?• Always available resourcesThe members of the Marketing team are always available to theirclient.• Fixed price per monthPlan your expenditure at the level of the year, with no surprises, andchoose a custom-made package.• The flexibilityInterchangeable hours between team members. Depending on yourongoing needs during one month/current situation (should you needmore hours of design, then for example iPhone development, videoetc.) client can use the hours of all other members for set of serviceshe needs now/within this month. Also, in case that a clientestimates that some future activity will require expenditure of morehours at a later point of time, the monthly hours of the team donthave to be spent within the current month, but can be transferred tonext ones.• Paying in installmentsActivities which require higher investments of resources/hours youdont have to pay all at once, but according to the chosen monthlydynamics. You spend hours now (out of the yearly total), pay inmonthly rates! Say, you have a video animation or book of graphicstandards you want to do now, but the hour estimate expenditureexceeds the monthly package, you dont have to wait. We can worknow, and subtract the amount from the future months (or the yearlytotal available).
  • 34. Why choose “Marketing Team” service?• Creative freedomObtaining the freedom in terms of experimenting with the new waysof communication due to the constant availability of resources (yourideas, suggestions about new activities you have been thinkingabout but were too expensive to implement or to try).• New activities without additional costIn case the monthly hours of the team are not spent within thatmonth, and if the client doesnt want to save them for future ones,the agency has an obligation to think of a concept/activity whichcould be done for a client without any additional cost so the hourswould be spent.• ControlBefore any activity the client receives the Cost Estimation of hours,sent for his approval, so no surprise expenditure of hours.• Significantly lower pricesBesides the fact the Creative Outsourcing’s services are per se pricedat a fraction of Dutch market prices, “Marketing Team” serviceprovides clients with even more attractive rates. For example thestarting package “S” provides you professional resources at 33EUR/hour
  • 35. We believe in our mission, helping clients achieve more intheir marketing communication while at the same time wehelp young creative professionals ensure a brighter futurefor themselves.
  • 36. Ultimately, we want to change the internationalperception of our country – next time somebodymentions Bosnia-Herzegovina, instead of war, you willthink : creative and professional service at a fraction of aprice!
  • 37. CREATIVE WITH A CAUSE

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