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3. Metadata & On Page Optimisation

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This deck looks at how metadata can be a powerful signal in how a search engine reads the content of a site, and how strong on-page optimisation works.

This deck looks at how metadata can be a powerful signal in how a search engine reads the content of a site, and how strong on-page optimisation works.

Published in: Technology

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  • NB – the number of characters is wrong
  • Pulled from yahoo site explorer
  • You can run a keyword density report – touch on this laterIt’s outdated so we’re not talking about it properly
  • Also shows on-page SEO
  • Alternate text is supposed to be for blind users, text-only browsers, etcUsed by search engines to ascertain what the content of an image isLogo is suboptimal image text – why not have “Australia’s favourite online dog bed store”
  • This is a header tag, headers also used to define what a page is aboutKeywords are present here – dog beds, dog bed
  • Zooming in here on the product infoThis is something every ecommerce site has
  • Here’s a header tag with keywords
  • Here we can see alt-text with keywords
  • Product names are in a header tag
  • Also the same on the others --
  • Except this one!
  • So this is giving me a good idea on the keywords that are being targeted on this page, all thanks to SEO X-ray.
  • Xenu brings down the title and description of all pages on your site
  • So this is giving me a good idea on the keywords that are being targeted on this page, all thanks to SEO X-ray.
  • Export both, pop them into a spreadsheet
  • Numbers of characters
  • Over-zealous metatags
  • Over-zealous metatags – with spelling mistake
  • Truncated!! OH NO
  • Here’s why
  • Compliance+ keywords = win
  • Transcript

    • 1. Metadata
    • 2.
    • 3. Finding Metadata
      View HTML Source
    • 4. View HTML Source
      CTRL+U in Firefox & Chrome
    • 5. View HTML Source
      CTRL+U in Firefox & Chrome
    • 6. View HTML Source
      CTRL+U in Firefox & Chrome
    • 7.
    • 8.
    • 9.
    • 10.
    • 11. Finding Metadata
      View HTML Source
      SEO X-Ray
    • 12. Finding Metadata
      bit.ly/seofirefox
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29.
    • 30. Finding Metadata
      View HTML Source
      SEO X-Ray
      Xenu Link Sleuth
    • 31.
    • 32.
    • 33.
    • 34. Why Is Metadata Important?
      Good metadata
      Good SERP snippet
    • 35. Why Is Metadata Important?
      65-character Title
    • 36. Why Is Metadata Important?
      65-character Title
      156-character description
    • 37. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 38. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 39. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 40. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 41. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 42. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 43. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 44. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 45. Snippet Optimiser
      bit.ly/snippetoptimiser
    • 46. Why Is Metadata Important?
      65-character Title
      156-character description
    • 47. Check Your Site’s Metadata
      Xenu Link Sleuth
      Export to TSV, Open in Excel
      Use LEN command to check number of characters
    • 48. Check Your Site’s Metadata
      Xenu Link Sleuth
      Export to TSV, Open in Excel
      Use LEN command to check number of characters
      Max 65 for title
      Max 156 for description
    • 49. Other Metatags
    • 50. Keywords
      <meta name="keywords" content="bitly,
      awesome, url shortener" />
      Keywords metatag is ignored by search engines
      No harm in a handful of keywords
    • 51. Robots
      <meta name="robots" content="noindex">
      Tells search engines not to index this page
    • 52. Robots
      <meta name="robots" content="nofollow">
      Tells engines not to follow links on this page
    • 53. Robots
      <meta name="robots" content="noindex,nofollow">
      Do not index page, do not follow links
    • 54. Robots
      <meta name="robots" content="noodp">
      Do not use Open Directory Project

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