0
Metadata<br />
Finding Metadata<br />View HTML Source<br />
View HTML Source<br />CTRL+U in Firefox & Chrome<br />
View HTML Source<br />CTRL+U in Firefox & Chrome<br />
View HTML Source<br />CTRL+U in Firefox & Chrome<br />
Finding Metadata<br />View HTML Source<br />SEO X-Ray<br />
Finding Metadata<br />bit.ly/seofirefox<br />
Finding Metadata<br />View HTML Source<br />SEO X-Ray<br />Xenu Link Sleuth<br />
Why Is Metadata Important?<br />Good metadata<br />Good SERP snippet<br />
Why Is Metadata Important?<br />65-character Title<br />
Why Is Metadata Important?<br />65-character Title<br />156-character description<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
Why Is Metadata Important?<br />65-character Title<br />156-character description<br />
Check Your Site’s Metadata<br />Xenu Link Sleuth<br />Export to TSV, Open in Excel<br />Use LEN command to check number of...
Check Your Site’s Metadata<br />Xenu Link Sleuth<br />Export to TSV, Open in Excel<br />Use LEN command to check number of...
Other Metatags<br />
Keywords <br /><meta name="keywords" content="bitly,<br />awesome, url shortener" /> <br />Keywords metatag is ignored by ...
Robots<br /><meta name="robots" content="noindex"><br />Tells search engines not to index this page<br />
Robots<br /><meta name="robots" content="nofollow"><br />Tells engines not to follow links on this page<br />
Robots<br /><meta name="robots" content="noindex,nofollow"><br />Do not index page, do not follow links<br />
Robots<br /><meta name="robots" content="noodp"><br />Do not use Open Directory Project<br />
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3. Metadata & On Page Optimisation

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This deck looks at how metadata can be a powerful signal in how a search engine reads the content of a site, and how strong on-page optimisation works.

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  • NB – the number of characters is wrong
  • Pulled from yahoo site explorer
  • You can run a keyword density report – touch on this laterIt’s outdated so we’re not talking about it properly
  • Also shows on-page SEO
  • Alternate text is supposed to be for blind users, text-only browsers, etcUsed by search engines to ascertain what the content of an image isLogo is suboptimal image text – why not have “Australia’s favourite online dog bed store”
  • This is a header tag, headers also used to define what a page is aboutKeywords are present here – dog beds, dog bed
  • Zooming in here on the product infoThis is something every ecommerce site has
  • Here’s a header tag with keywords
  • Here we can see alt-text with keywords
  • Product names are in a header tag
  • Also the same on the others --
  • Except this one!
  • So this is giving me a good idea on the keywords that are being targeted on this page, all thanks to SEO X-ray.
  • Xenu brings down the title and description of all pages on your site
  • So this is giving me a good idea on the keywords that are being targeted on this page, all thanks to SEO X-ray.
  • Export both, pop them into a spreadsheet
  • Numbers of characters
  • Over-zealous metatags
  • Over-zealous metatags – with spelling mistake
  • Truncated!! OH NO
  • Here’s why
  • Compliance+ keywords = win
  • Transcript of "3. Metadata & On Page Optimisation"

    1. 1. Metadata<br />
    2. 2.
    3. 3. Finding Metadata<br />View HTML Source<br />
    4. 4. View HTML Source<br />CTRL+U in Firefox & Chrome<br />
    5. 5. View HTML Source<br />CTRL+U in Firefox & Chrome<br />
    6. 6. View HTML Source<br />CTRL+U in Firefox & Chrome<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. Finding Metadata<br />View HTML Source<br />SEO X-Ray<br />
    12. 12. Finding Metadata<br />bit.ly/seofirefox<br />
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. Finding Metadata<br />View HTML Source<br />SEO X-Ray<br />Xenu Link Sleuth<br />
    31. 31.
    32. 32.
    33. 33.
    34. 34. Why Is Metadata Important?<br />Good metadata<br />Good SERP snippet<br />
    35. 35. Why Is Metadata Important?<br />65-character Title<br />
    36. 36. Why Is Metadata Important?<br />65-character Title<br />156-character description<br />
    37. 37. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    38. 38. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    39. 39. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    40. 40. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    41. 41. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    42. 42. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    43. 43. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    44. 44. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    45. 45. Snippet Optimiser<br />bit.ly/snippetoptimiser<br />
    46. 46. Why Is Metadata Important?<br />65-character Title<br />156-character description<br />
    47. 47. Check Your Site’s Metadata<br />Xenu Link Sleuth<br />Export to TSV, Open in Excel<br />Use LEN command to check number of characters<br />
    48. 48. Check Your Site’s Metadata<br />Xenu Link Sleuth<br />Export to TSV, Open in Excel<br />Use LEN command to check number of characters<br />Max 65 for title<br />Max 156 for description<br />
    49. 49. Other Metatags<br />
    50. 50. Keywords <br /><meta name="keywords" content="bitly,<br />awesome, url shortener" /> <br />Keywords metatag is ignored by search engines<br />No harm in a handful of keywords<br />
    51. 51. Robots<br /><meta name="robots" content="noindex"><br />Tells search engines not to index this page<br />
    52. 52. Robots<br /><meta name="robots" content="nofollow"><br />Tells engines not to follow links on this page<br />
    53. 53. Robots<br /><meta name="robots" content="noindex,nofollow"><br />Do not index page, do not follow links<br />
    54. 54. Robots<br /><meta name="robots" content="noodp"><br />Do not use Open Directory Project<br />
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