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Rank Checking<br />
Where is my site ranking? <br />Monitor website rankings<br />Understand changes in rank<br />
Where is my site ranking? <br />http://bit.ly/rankcheck<br />
Rank Checker<br />http://bit.ly/rankcheck<br />
Which Keywords To Check? <br />
Which Keywords To Check? <br />Company name<br />
Which Keywords To Check? <br />Company name<br />Industry + location<br />
Which Keywords To Check? <br />Company name<br />Industry + location<br />Main “trophy” keyword<br />
Which Keywords To Check? <br />
Which Keywords To Check? <br />Top keywords from Analytics<br />
Which Keywords To Check? <br />Top keywords from Analytics<br />Keywords from content<br />
Which Keywords To Check? <br />Top keywords from Analytics<br />Keywords from content<br />PPC keywords<br />
Which Keywords To Check? <br />Top keywords from Analytics<br />Keywords from content<br />PPC keywords<br />Keyword Analy...
Things to Remember<br />All user searches are personalised<br />
Things to Remember<br />All user searches are personalised<br />Update rank checks frequently<br />
Things to Remember<br />All user searches are personalised<br />Update rank checks frequently<br />Review keywords all the...
Things to Remember<br />All user searches are personalised<br />Update rank checks frequently<br />Review keywords all the...
Other Solutions<br />Advanced Web Ranking<br />bit.ly/advancedwebrank<br />
Other Solutions<br />Advanced Web Ranking<br />bit.ly/advancedwebrank<br />From $99 basic<br />
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2. Checking Rankings

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An introduction to one of the quickest ways of checking your website's rankings, with SEO Book's Rank Checker plugin.

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  • Bit.ly/rankcheck
  • Runs from this icon hereFLICK TO LIVE NOW
  • Keywords to check first of all – remember, we’re monitoring visibility
  • Visibility is ultra important
  • Industry plus location – plumber melbourne, socks footscray
  • Trophy – the one you really want above all else
  • What about if we’re getting cleverer with keywords?
  • Look @ search terms people have used to find your site
  • What keywords are contained in the top pages of your site?
  • How well are you ranking organically for keywords you’re using in paid search?
  • Larger SEO process
  • In a sense, there is no such thing as “web rankings” as we all see different results
  • Weekly or monthly checks are usefulyou WILL see rankings going up and down and that’s often the only way you know about an indexation error, or a succesful content campaign
  • New content? New PPC keywords? Tracking old keywords? Refine all the time
  • Conversions are what’s really important. What’s the use in ranking number one on a keyword nobody searches?
  • There are other solutions that offer rank tracking and checking, we’ll cover some later. One we won’t cover is Advanced Web RankingPITA to get running on laptop but here’s screens
  • Main screenshot
  • Option to track multiple websites, so very good for close competition stuff
  • Colour-coded keywords which makes for lovely charts
  • Has hundreds of search engines, great for overseas
  • Awesome date range slider, it’s a lot of fun
  • Really awesome tool, lots of options including branded reports. Great for agencies and consultants, probably overkill for companies.
  • Transcript of "2. Checking Rankings"

    1. 1. Rank Checking<br />
    2. 2. Where is my site ranking? <br />Monitor website rankings<br />Understand changes in rank<br />
    3. 3. Where is my site ranking? <br />http://bit.ly/rankcheck<br />
    4. 4. Rank Checker<br />http://bit.ly/rankcheck<br />
    5. 5.
    6. 6.
    7. 7. Which Keywords To Check? <br />
    8. 8. Which Keywords To Check? <br />Company name<br />
    9. 9. Which Keywords To Check? <br />Company name<br />Industry + location<br />
    10. 10. Which Keywords To Check? <br />Company name<br />Industry + location<br />Main “trophy” keyword<br />
    11. 11. Which Keywords To Check? <br />
    12. 12. Which Keywords To Check? <br />Top keywords from Analytics<br />
    13. 13. Which Keywords To Check? <br />Top keywords from Analytics<br />Keywords from content<br />
    14. 14. Which Keywords To Check? <br />Top keywords from Analytics<br />Keywords from content<br />PPC keywords<br />
    15. 15. Which Keywords To Check? <br />Top keywords from Analytics<br />Keywords from content<br />PPC keywords<br />Keyword Analysis<br />
    16. 16. Things to Remember<br />All user searches are personalised<br />
    17. 17. Things to Remember<br />All user searches are personalised<br />Update rank checks frequently<br />
    18. 18. Things to Remember<br />All user searches are personalised<br />Update rank checks frequently<br />Review keywords all the time<br />
    19. 19. Things to Remember<br />All user searches are personalised<br />Update rank checks frequently<br />Review keywords all the time<br />Don’t be tempted to use ranking as a success<br />
    20. 20. Other Solutions<br />Advanced Web Ranking<br />bit.ly/advancedwebrank<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. Other Solutions<br />Advanced Web Ranking<br />bit.ly/advancedwebrank<br />From $99 basic<br />

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