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2. Checking Rankings

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An introduction to one of the quickest ways of checking your website's rankings, with SEO Book's Rank Checker plugin.

An introduction to one of the quickest ways of checking your website's rankings, with SEO Book's Rank Checker plugin.

Published in: Technology

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  • Bit.ly/rankcheck
  • Runs from this icon hereFLICK TO LIVE NOW
  • Keywords to check first of all – remember, we’re monitoring visibility
  • Visibility is ultra important
  • Industry plus location – plumber melbourne, socks footscray
  • Trophy – the one you really want above all else
  • What about if we’re getting cleverer with keywords?
  • Look @ search terms people have used to find your site
  • What keywords are contained in the top pages of your site?
  • How well are you ranking organically for keywords you’re using in paid search?
  • Larger SEO process
  • In a sense, there is no such thing as “web rankings” as we all see different results
  • Weekly or monthly checks are usefulyou WILL see rankings going up and down and that’s often the only way you know about an indexation error, or a succesful content campaign
  • New content? New PPC keywords? Tracking old keywords? Refine all the time
  • Conversions are what’s really important. What’s the use in ranking number one on a keyword nobody searches?
  • There are other solutions that offer rank tracking and checking, we’ll cover some later. One we won’t cover is Advanced Web RankingPITA to get running on laptop but here’s screens
  • Main screenshot
  • Option to track multiple websites, so very good for close competition stuff
  • Colour-coded keywords which makes for lovely charts
  • Has hundreds of search engines, great for overseas
  • Awesome date range slider, it’s a lot of fun
  • Really awesome tool, lots of options including branded reports. Great for agencies and consultants, probably overkill for companies.
  • Transcript

    • 1. Rank Checking
    • 2. Where is my site ranking?
      Monitor website rankings
      Understand changes in rank
    • 3. Where is my site ranking?
      http://bit.ly/rankcheck
    • 4. Rank Checker
      http://bit.ly/rankcheck
    • 5.
    • 6.
    • 7. Which Keywords To Check?
    • 8. Which Keywords To Check?
      Company name
    • 9. Which Keywords To Check?
      Company name
      Industry + location
    • 10. Which Keywords To Check?
      Company name
      Industry + location
      Main “trophy” keyword
    • 11. Which Keywords To Check?
    • 12. Which Keywords To Check?
      Top keywords from Analytics
    • 13. Which Keywords To Check?
      Top keywords from Analytics
      Keywords from content
    • 14. Which Keywords To Check?
      Top keywords from Analytics
      Keywords from content
      PPC keywords
    • 15. Which Keywords To Check?
      Top keywords from Analytics
      Keywords from content
      PPC keywords
      Keyword Analysis
    • 16. Things to Remember
      All user searches are personalised
    • 17. Things to Remember
      All user searches are personalised
      Update rank checks frequently
    • 18. Things to Remember
      All user searches are personalised
      Update rank checks frequently
      Review keywords all the time
    • 19. Things to Remember
      All user searches are personalised
      Update rank checks frequently
      Review keywords all the time
      Don’t be tempted to use ranking as a success
    • 20. Other Solutions
      Advanced Web Ranking
      bit.ly/advancedwebrank
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26. Other Solutions
      Advanced Web Ranking
      bit.ly/advancedwebrank
      From $99 basic