05 Google Alerts


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Use Google Alerts to keep up to date with customer sentiment on your brand, and developments and news in your industry.

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  • Okay, so a quick one before we have a spot of lunch.Google alerts, they’re
  • Best defined as instant notifications for new content in Google’s indexWhat happens is you specify a search term, and Google will email you whenever it finds something on the web that fits that search result.It’s like searching Google constantly for something and looking at what’s new
  • For businesses and marketing, this means that you can run a notification on your company name, and get notified whenever you’re mentionedGreat for monitoring customer sentimentYou can also monitor general terms about your industry, to stay up to date, or for marketing opportunities
  • Alerts searches Google News, and Google Images, as well as general blog searches and general web searchesIt’s all in one place, it’s very powerful, and it’s very easy to set up.
  • So at http://www.google.com/alerts here’s what you should see:
  • So as you can see, pop a search term in the box there. Here, I’ve gone with an industry (because Damions Runners isn’t a real business), but I want you to put the name of your company here.
  • And if you click the preview results, you get a neat little overview of the content that’s being delivered…
  • This is how the email will look when it comes through. Lots of news, plenty of links – a very good way to keep on top of your industry
  • Next to Type, you can see there’s a drop-down menu.We’ll go with Everything but other options are:News – results that are coming in via Google NewsBlogs – blogsRealtime – this is a section of Google’s search that pulls info from twitter and facebook. It’s fine to have this as part of an everything but if you wanted to stay on top of realtime stuff, this is really usefulVideo – uploads of videos to YouTube etcDiscussions – tends to be a bit broken, it’s partially Google Groups and partially forum discussions. Least useful option
  • Next How Often.As It Happens – you get emailed instantly. This is good for critical stuff where you NEED to know straight away. Most of the time it’s overload.Once A Day – one daily digest. Best all round, and the one we’ll go with todayOnce a Week – weekly emails are great for bulking off to the side and reading them on a Friday afternoon. If you need to keep up to date with stuff from afar, this is the option.
  • Next, volume. Unless you get real overload, you want to have All Results selected. Google’s idea of “best” results is a little fishy and you can end up missing a lot.
  • So finally, click the create alert button…
  • ..and we’re done
  • One thing to mention, if you get overloaded or you want to change settings, the Edit function over here on the right will let you change options, it’s pretty neat.
  • And by clicking this New Alert button,
  • You can see it lets you create a new alert inline – so why not create one now, as I’ve done in this slide, for your company’s industryEverything, once a day and all results
  • Don’t delete an alert if there are too many results coming inUse negative search operators
  • Some ideas on how Google Alerts can be used
  • This is a pretty obvious one. You can keep a watch on what your competition is doing online, and how they are perceived. It’s a great competitive intelligence tool, hard to think of what an alternative might be pre-Google!Are people moaning about your competitors? Is there an opportunity to leverage that sentiment in your favour?
  • Overseas companies in your industry are good ones to watch from afar.Not really competition – but they might be ahead of where the Australian industry is going now
  • If there are key people in your company or in your industry, you can watch themUseful for impressing your boss
  • A really important one. Once you get the hang of how Alerts work you can really start to push out with some clever searches.
  • Finish
  • 05 Google Alerts

    1. 1.
    2. 2. Google Alerts<br />Instant notifications for new <br />content in Google’s Index<br />
    3. 3. Google Alerts<br />Email notification whenever your brand or industry is mentioned<br />
    4. 4. Google Alerts<br />News, blogs, real-time, plus “normal” search results<br />
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    17. 17. Too many results?<br />Negative search command<br />Running shoes -california<br />
    18. 18. Google Alerts<br />Uses for Google Alerts<br />
    19. 19. Google Alerts<br />Monitor competitors<br />
    20. 20. Google Alerts<br />Monitor overseas companies in your industry<br />
    21. 21. Google Alerts<br />Create alerts for key people by name<br />
    22. 22. Google Alerts<br />Stay current on developments in your industry<br />