(May                                  photo: melvinheng, on Flickr

                    I Hav
                         e)
...
flint photos, on Flickr
Print Newspaper Circulation Is Down 7
                                  Million Over The Last 25 Years




flint photos, o...
photo: steve_price82, on Flickr
In The Last 5 Years, Unique Readers of
Online Newspapers Are Up 30 Million ...




                                       ...
XPLANE - The Visual
Thinking Company)
None of These Sites Existed 6 years ago ...




                                         XPLANE - The Visual
             ...
People On Twitter Are The Newsbreakers
People On Twitter Are The Newsbreakers
So, What Happened ?
       ... and Why It Changes Everything
Mass Media is about :




                        photo: Madra Rua   , on Flickr
Mass Media is about :




                        1 Way Communication


                                         photo: Ma...
photo: slaterspeed, on Flickr
Control




photo: slaterspeed, on Flickr
photo: Vanessa Pike-Russell, on Flickr
Standardization ...




                      photo: Vanessa Pike-Russell, on Flickr
photo: Djédjé guck in die luft, on Flickr
& Driving The Audience To The Products




                                  photo: Djédjé guck in die luft, on Flickr
Social Media is about :
Social Media is about :




                          Conversation !
photo: EsoGato, on Flickr
Sharing Stuff (Music, Films, Games, Jokes, ...) !




photo: EsoGato, on Flickr
photo: gee kayacan. (HOLD ON!) on Flickr
Collaboration !




                  photo: gee kayacan. (HOLD ON!) on Flickr
Collaboration !




                  photo: gee kayacan. (HOLD ON!) on Flickr
Trust !
Transparency !
photo: ƒreg / Fernando Gregory, on Flickr
& Buying Products Made Together




                                  photo: ƒreg / Fernando Gregory, on Flickr
So, How To Survive ?

        ... and even make some money
Time For A New Philosophy ?
photo: lomokev, on Flickr




                            # Define A Long Term Strategy. Tomorrow Isn’t The Future ...
# Listen To What Customers Are Saying Online, About You and Your Brand ...

                                              ...
photo: Kipourax (very busy these days), on Flickr




# Don’t Try To Shut Them Up ... They Will Speak Aniway
# Be Passionate About Your Brand & Your Products

                                             photo: Jan Sochor, on Flickr
... # But Dont «Oversale» Them. If Your Products Sucks, Social Media Won’t Help




photo: pocketheart, on Flickr




    ...
photo: WOLF CHOIR, on Flickr




# Innovate, Try New Things, Discover New Paths ... You Never Know
# Go On Facebook, Open A Blog, Start Twittering ... It’s Not A Waste Of Time




                                photo: Na...
Thank You For Your @ttention !


    Any Questions ?
Social Media Basics: (May I Have) Your @ttention ! (Please)
Social Media Basics: (May I Have) Your @ttention ! (Please)
Social Media Basics: (May I Have) Your @ttention ! (Please)
Social Media Basics: (May I Have) Your @ttention ! (Please)
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Social Media Basics: (May I Have) Your @ttention ! (Please)

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The Shift between Mass and Social Media + a bunch of "Good things to Know" before diving in it

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Social Media Basics: (May I Have) Your @ttention ! (Please)

  1. 1. (May photo: melvinheng, on Flickr I Hav e) YOUR @TTE NTIO N! (Plea Damien Van Achter s e)
  2. 2. flint photos, on Flickr
  3. 3. Print Newspaper Circulation Is Down 7 Million Over The Last 25 Years flint photos, on Flickr
  4. 4. photo: steve_price82, on Flickr
  5. 5. In The Last 5 Years, Unique Readers of Online Newspapers Are Up 30 Million ... photo: steve_price82, on Flickr
  6. 6. XPLANE - The Visual Thinking Company)
  7. 7. None of These Sites Existed 6 years ago ... XPLANE - The Visual Thinking Company)
  8. 8. People On Twitter Are The Newsbreakers
  9. 9. People On Twitter Are The Newsbreakers
  10. 10. So, What Happened ? ... and Why It Changes Everything
  11. 11. Mass Media is about : photo: Madra Rua , on Flickr
  12. 12. Mass Media is about : 1 Way Communication photo: Madra Rua , on Flickr
  13. 13. photo: slaterspeed, on Flickr
  14. 14. Control photo: slaterspeed, on Flickr
  15. 15. photo: Vanessa Pike-Russell, on Flickr
  16. 16. Standardization ... photo: Vanessa Pike-Russell, on Flickr
  17. 17. photo: Djédjé guck in die luft, on Flickr
  18. 18. & Driving The Audience To The Products photo: Djédjé guck in die luft, on Flickr
  19. 19. Social Media is about :
  20. 20. Social Media is about : Conversation !
  21. 21. photo: EsoGato, on Flickr
  22. 22. Sharing Stuff (Music, Films, Games, Jokes, ...) ! photo: EsoGato, on Flickr
  23. 23. photo: gee kayacan. (HOLD ON!) on Flickr
  24. 24. Collaboration ! photo: gee kayacan. (HOLD ON!) on Flickr
  25. 25. Collaboration ! photo: gee kayacan. (HOLD ON!) on Flickr
  26. 26. Trust !
  27. 27. Transparency !
  28. 28. photo: ƒreg / Fernando Gregory, on Flickr
  29. 29. & Buying Products Made Together photo: ƒreg / Fernando Gregory, on Flickr
  30. 30. So, How To Survive ? ... and even make some money
  31. 31. Time For A New Philosophy ?
  32. 32. photo: lomokev, on Flickr # Define A Long Term Strategy. Tomorrow Isn’t The Future ...
  33. 33. # Listen To What Customers Are Saying Online, About You and Your Brand ... photo: Wysz, on Flickr Bad Feedblack Is Always Good Feedback ... Say Hello, Thank You & «What Can We Do For You ?»
  34. 34. photo: Kipourax (very busy these days), on Flickr # Don’t Try To Shut Them Up ... They Will Speak Aniway
  35. 35. # Be Passionate About Your Brand & Your Products photo: Jan Sochor, on Flickr
  36. 36. ... # But Dont «Oversale» Them. If Your Products Sucks, Social Media Won’t Help photo: pocketheart, on Flickr ... BTW, Don’t Fake. NEVER !
  37. 37. photo: WOLF CHOIR, on Flickr # Innovate, Try New Things, Discover New Paths ... You Never Know
  38. 38. # Go On Facebook, Open A Blog, Start Twittering ... It’s Not A Waste Of Time photo: Nadia L. (happy), on Flickr
  39. 39. Thank You For Your @ttention ! Any Questions ?
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