Social Media Basics: (May I Have) Your @ttention ! (Please)

(May photo: melvinheng, on Flickr I Hav e) YOUR @TTE NTIO N! (Plea Damien Van Achter s e)

flint photos, on Flickr

Print Newspaper Circulation Is Down 7 Million Over The Last 25 Years flint photos, on Flickr

photo: steve_price82, on Flickr

In The Last 5 Years, Unique Readers of Online Newspapers Are Up 30 Million ... photo: steve_price82, on Flickr

XPLANE - The Visual Thinking Company)

None of These Sites Existed 6 years ago ... XPLANE - The Visual Thinking Company)

People On Twitter Are The Newsbreakers

So, What Happened ? ... and Why It Changes Everything

Mass Media is about : photo: Madra Rua , on Flickr

Mass Media is about : 1 Way Communication photo: Madra Rua , on Flickr

photo: slaterspeed, on Flickr

Control photo: slaterspeed, on Flickr

photo: Vanessa Pike-Russell, on Flickr

Standardization ... photo: Vanessa Pike-Russell, on Flickr

photo: Djédjé guck in die luft, on Flickr

& Driving The Audience To The Products photo: Djédjé guck in die luft, on Flickr

Social Media is about :

Social Media is about : Conversation !

photo: EsoGato, on Flickr

Sharing Stuff (Music, Films, Games, Jokes, ...) ! photo: EsoGato, on Flickr

photo: gee kayacan. (HOLD ON!) on Flickr

Collaboration ! photo: gee kayacan. (HOLD ON!) on Flickr

Trust !

Transparency !

photo: ƒreg / Fernando Gregory, on Flickr

& Buying Products Made Together photo: ƒreg / Fernando Gregory, on Flickr

So, How To Survive ? ... and even make some money

Time For A New Philosophy ?

photo: lomokev, on Flickr # Define A Long Term Strategy. Tomorrow Isn’t The Future ...

# Listen To What Customers Are Saying Online, About You and Your Brand ... photo: Wysz, on Flickr Bad Feedblack Is Always Good Feedback ... Say Hello, Thank You & «What Can We Do For You ?»

photo: Kipourax (very busy these days), on Flickr # Don’t Try To Shut Them Up ... They Will Speak Aniway

# Be Passionate About Your Brand & Your Products photo: Jan Sochor, on Flickr

... # But Dont «Oversale» Them. If Your Products Sucks, Social Media Won’t Help photo: pocketheart, on Flickr ... BTW, Don’t Fake. NEVER !

photo: WOLF CHOIR, on Flickr # Innovate, Try New Things, Discover New Paths ... You Never Know

# Go On Facebook, Open A Blog, Start Twittering ... It’s Not A Waste Of Time photo: Nadia L. (happy), on Flickr

Thank You For Your @ttention ! Any Questions ?

http://owni.fr	45
http://socialmediatoday.com	27
http://mindshare-purpleeye.blogspot.com	16
http://rajettan-eteaching.blogspot.com	16
http://www.shoob.com	16
http://www.gwix.net	15
http://www.slideshare.net	6
http://www.francoisprigent.fr	6
http://www.socialmediatoday.com	3
http://fredericwilliquet.tumblr.com	2
http://static.slidesharecdn.com	2
http://mindshare-purpleeye.blogspot.mx	1

Social Media Basics: (May I Have) Your @ttention ! (Please)

by Damien Van Achter on Oct 20, 2009

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Social Media Basics: (May I Have) Your @ttention ! (Please) — Presentation Transcript