(May photo: melvinheng, on Flickr
I Hav
e)
YOUR
@TTE
NTIO
N!
(Plea
Damien Van Achter
s e)

flint photos, on Flickr

Print Newspaper Circulation Is Down 7
Million Over The Last 25 Years
flint photos, on Flickr

photo: steve_price82, on Flickr

In The Last 5 Years, Unique Readers of
Online Newspapers Are Up 30 Million ...
photo: steve_price82, on Flickr

XPLANE - The Visual
Thinking Company)

None of These Sites Existed 6 years ago ...
XPLANE - The Visual
Thinking Company)

People On Twitter Are The Newsbreakers

People On Twitter Are The Newsbreakers

So, What Happened ?
... and Why It Changes Everything

Mass Media is about :
photo: Madra Rua , on Flickr

Mass Media is about :
1 Way Communication
photo: Madra Rua , on Flickr

photo: slaterspeed, on Flickr

Control
photo: slaterspeed, on Flickr

photo: Vanessa Pike-Russell, on Flickr

Standardization ...
photo: Vanessa Pike-Russell, on Flickr

photo: Djédjé guck in die luft, on Flickr

& Driving The Audience To The Products
photo: Djédjé guck in die luft, on Flickr

Social Media is about :

Social Media is about :
Conversation !

photo: EsoGato, on Flickr

Sharing Stuff (Music, Films, Games, Jokes, ...) !
photo: EsoGato, on Flickr

photo: gee kayacan. (HOLD ON!) on Flickr

Collaboration !
photo: gee kayacan. (HOLD ON!) on Flickr

Collaboration !
photo: gee kayacan. (HOLD ON!) on Flickr

Trust !

Transparency !

photo: ƒreg / Fernando Gregory, on Flickr

& Buying Products Made Together
photo: ƒreg / Fernando Gregory, on Flickr

So, How To Survive ?
... and even make some money

Time For A New Philosophy ?

photo: lomokev, on Flickr
# Define A Long Term Strategy. Tomorrow Isn’t The Future ...

# Listen To What Customers Are Saying Online, About You and Your Brand ...
photo: Wysz, on Flickr
Bad Feedblack Is Always Good Feedback ...
Say Hello, Thank You & «What Can We Do For You ?»

photo: Kipourax (very busy these days), on Flickr
# Don’t Try To Shut Them Up ... They Will Speak Aniway

# Be Passionate About Your Brand & Your Products
photo: Jan Sochor, on Flickr

... # But Dont «Oversale» Them. If Your Products Sucks, Social Media Won’t Help
photo: pocketheart, on Flickr
... BTW, Don’t Fake. NEVER !

photo: WOLF CHOIR, on Flickr
# Innovate, Try New Things, Discover New Paths ... You Never Know

# Go On Facebook, Open A Blog, Start Twittering ... It’s Not A Waste Of Time
photo: Nadia L. (happy), on Flickr

Thank You For Your @ttention !
Any Questions ?