What are the key trends in mobile usage 2011?

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What key usage trends and insights do you need to know when thinking about mobile marketing?

How many mobiles are there in the world? How many youth have a mobile?

note -- this is a new style / format for me. Let me know what you think.

Thanks

Damien Saunders

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  • What are the key trends in mobile usage 2011?

    1. 1. What are the keytrends in mobileusage you need toknow?A Practical Guide 1
    2. 2. marketing needssingle-mindedness.so you can do morewith your time. This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. 2
    3. 3. @damiensaunders 3
    4. 4. 5.3Billion … estimated number of mobile phonesubscribers at the end of 2010.Be wary - this stat is based on connections not people 4
    5. 5. UK Insights & Trends100% UK Mobile connections 47% Postpay 53% Prepay 46% smart phones 50% used app
    6. 6. UK Insights & Trends80m UK Mobile connections 37.6m Postpay 42.3m Prepay 36.8m smart 20m phones used app
    7. 7. 93the percentage of 18 – 29 year old with a mobile 7
    8. 8. 1:18 Daily time spent using your mobile phone for text, voice, internet 8
    9. 9. 36The percentage increase in daily mobile internet usage in 2009 9
    10. 10. 70Percentage of people who multi-task with asmartphone - surf & watch TV. 10
    11. 11. 4:13Time spent each day using the internet –browsing, using email, down 17% on the previous year 11
    12. 12. 50The percentage of smartphone users who haveapps installed 12
    13. 13. 60The percentage of mobiles to be sold in 2013that will be smartphones.This one will come true! 13
    14. 14. 5,300Million … estimated number of mobile phone subscribersat the end of 2010.- ITU, 2010 - this stat is based on active connections not people 14
    15. 15. Smart phone 2011How ready is your business forthe next wave of smart phones? 15
    16. 16. How to start with mobile marketing?1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ... 16
    17. 17. How much time does this take?Don’t worry! YOU CANYou determine thetime you want to SPEND ASspend on developing a LITTLE AS 30mobile strategy. MINUTES EACH DAY 17
    18. 18. Trends in digital marketing Ol’ Skool Nu Skool• Print Ads • Social Media • Data Analytics• Magazines • E-mail • Automated• Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Banner Ads • Time-limited• Tele-sales • Search deals• Direct Mail • SEO • Re-targeting• Radio • Online-Offline • Viral• TV Targetting 18
    19. 19. marketing needsBri3sh  Interac3ve  Media  Associa3on  -­‐  Member single-mindedness. so you can do more with your time.This  work  is  licensed  under  the  Crea3ve  Commons  A7ribu3on-­‐NonCommercial-­‐ShareAlike  License.  To  view  a  copy  of  this  license,  visit  h7p://crea3vecommons.org/licenses/by-­‐nc-­‐sa/3.0/;  or,  (b)  send  a  le7er  to  Crea3ve  Commons,  171  2nd  Street,  Suite  300,  San  Francisco,  California,  94105,  USA.
    20. 20. Want to readmore?click to visitdamiensaunders.com 20

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