Social Media Policy TemplateWhy You Need a Social Media Policy?•You need a policy to protect yourself and your company•Policy should recognise that we all use social media & social networks everyday•Usually needs HR to set up a staff usage policy•May need IT to allow access to Facebook & YouTube•Can’t be open to using social media and then block staff from using itThe wording of this policy may not suit a large corporation, but its down toearth and written in plain English for everyone else.Draft Social Media Policy1. We all use social media every day and that’s ok – from LinkedIn to Twitter to more traditional marketing and news sites but we are also here to work.2. There are some things that its not ok to talk about – such as revenues, customer numbers and any other confidential information3. We respect each others right to be a human being – anything that is discriminatory, abusive or threats of violence related to you or any other person is not acceptable4. Being personal and open – don’t hide behind a fake name or attack customers or other brands. No astroturfing5. Never bait, incite, flame or be abusive – using company accounts or even with your personal accounts that are linked to company6. If you have a work related or professional website or blog, be clear that these are your opinions not the company’s view.7. Never second guess or make future looking statements – like the feature roadmap for the next release.8. Don’t create new social media accounts in the name of the company – but do share if you think a new account or network is cool.9. Any doubts on this policy please ask [xxxx]10. A serious breach of this policy is not something anyone wants to happen, so if you are ever unclear you must ask [xxxx]11. HAVE FUN! Using social networks at work can be seriously damaging to your healthSTILL NEED HELP?If you find you are stuck with this Social Media Policy then firstname.lastname@example.org or Twitter @DamienSaunders and I’m sure I canhelp you out.CREATIVE COMMONS
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