How to get started with foursquare

968 views

Published on

Updated & even more interesting.

If you want to get started with Foursquare then this guide is for you.

Start mobile marketing today.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
968
On SlideShare
0
From Embeds
0
Number of Embeds
242
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to get started with foursquare

  1. 1. How to start mobile marketing with Foursquare today. A Practical Guide 1Wednesday, 16 November 11
  2. 2. marketing needs single-mindedness. so you can do more with your time. This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. 2Wednesday, 16 November 11
  3. 3. @damiensaunders 3Wednesday, 16 November 11
  4. 4. Problem - no one has time for all the new marketing stuff. Mobile is becoming the new focus of integrated marketing. Foursquare provides the location incentives and tools to help you get started with mobile marketing today. So you don’t have to commit to big budget, low value vouchers. 4Wednesday, 16 November 11
  5. 5. Smart phone 2011 How ready is your business for the next wave of smart phones? 5Wednesday, 16 November 11
  6. 6. Smart phone 2013? No … this is a wrist phone watch from 2011 6Wednesday, 16 November 11
  7. 7. Wednesday, 16 November 11 93 the percentage of 18 – 29 year old with a mobile 7
  8. 8. Wednesday, 16 November 11 30 the percentage of people in a recent study who compare prices using their mobile while out shopping 8
  9. 9. 50 The percentage of smartphone users who have apps installed 9Wednesday, 16 November 11
  10. 10. Wednesday, 16 November 11 100 million activated Android mobiles 10
  11. 11. Saturday Nights All Right 11Wednesday, 16 November 11
  12. 12. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 12Wednesday, 16 November 11
  13. 13. Be a Pro at Foursquare Using Foursquare yourself is the best way to understand the mechanics. And it’s the best way to find out how your competition is using Foursquare. Finally .. you can get badges like this for 1000+ checkins. 13Wednesday, 16 November 11
  14. 14. Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store. 14Wednesday, 16 November 11
  15. 15. Put up Posters or Stickers 15Wednesday, 16 November 11
  16. 16. Reward the Mayor 16 13Wednesday, 16 November 11
  17. 17. Get more people in your store – Hold a Swarm Badge Party 17Wednesday, 16 November 11
  18. 18. Track your checkins & trends 18 15Wednesday, 16 November 11
  19. 19. You can call me Loyal A Manifesto to the Loyal. ★ Your loyal and best customers don’t have to check-in every day. ★ Your loyal customers rave about you. Loyalty is the Recommend and Add Tips for you. best ‘badge’ to ★ What are you doing for them? earn on Foursquare. read more about it. 19Wednesday, 16 November 11
  20. 20. 11 step guide to Foursquare1. Be a Pro at Foursquare2. Claim your business on Foursquare3. Create your own brand identity in Foursquare4. Add a prize or incentives for people to visit your shop5. Reward the Mayor6. Add Tips & To Do’s to your stores7. Put Stickers or Posters in Store8. Hold a Foursquare Swarm Badge Party9. Track Checkins & Trends10.Promote Foursquare on Twitter, Facebook & your website.11. Focus on returning and loyal customers 20Wednesday, 16 November 11
  21. 21. How much time does this take? Don’t worry! YOU CAN You determine the SPEND AS time you want to spend on Social LITTLE AS 30 Media or LOLling MINUTES around with your EACH DAY customers. 21Wednesday, 16 November 11
  22. 22. Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Data Analytics • Magazines • E-mail • Automated • Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Tele-sales • Banner Ads • Time-limited • Search deals • Direct Mail • SEO • Re-targeting • Radio • Online-Offline • Viral • TV Targetting 22Wednesday, 16 November 11
  23. 23. marketing needs Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member single-mindedness. so you can do more with your time. This  work  is  licensed  under  the  Crea3ve   Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit  h7p:// crea3vecommons.org/licenses/by-­‐nc-­‐sa/3.0/;  or,   (b)  send  a  le7er  to  Crea3ve  Commons,  171  2nd   Street,  Suite  300,  San  Francisco,  California,   94105,  USA.Wednesday, 16 November 11
  24. 24. Want to read more? click to visit damiensaunders.com 24Wednesday, 16 November 11

×