How to get results from an android mobile marketing strategy 

How to get results from an Android mobile marketing strategy A Practical Guide 1Saturday, 7 January 12

marketing needs single-mindedness. so you can do more with your time. Damien This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. Android is a trademark of Google Inc. 2Saturday, 7 January 12

@damiensaunders 3Saturday, 7 January 12

Problem - no one has time for all this mobile marketing stuff. Mobile is becoming the new focus of integrated marketing. Your marketing can only be successful when you are single- minded in what you do.Saturday, 7 January 12 4

Samsung Galaxy Nexus How ready is your business for the next wave of smart phones? 5Saturday, 7 January 12

HTC Sensation Portable media player with 8 mega pixel camera, Dual Core processor, touch screen, fast 4G or HSDPA internet, wifi and … voice and texts 6Saturday, 7 January 12

Smart phone 2013? No … this is a wrist phone watch from 2011 7Saturday, 7 January 12

10 billion downloads of Android apps - Dec 2011Saturday, 7 January 12 8

Saturday, 7 January 12 200 million activated Android mobiles (up from 100m in May 2011). 9

400 thousands of apps to choose from in Android Market. - Dec 2011 10Saturday, 7 January 12

46 The percentage of smartphones in the UK - Comscore, Nov 2011 11Saturday, 7 January 12

50 The percentage of smartphone users who used an app last month 12Saturday, 7 January 12

Saturday, 7 January 12 93 the percentage of 18 – 29 year old with a mobile 13

5,300 Million … estimated number of mobile phone subscribers at the end of 2010. - ITU, 2010 - this stat is based on active connections not people 14Saturday, 7 January 12

How to start with mobile marketing?1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ... 15Saturday, 7 January 12

Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Data Analytics • Magazines • E-mail • Automated • Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Banner Ads • Time-limited • Tele-sales • Search deals • Direct Mail • SEO • Re-targeting • Radio • Online-Offline • Viral • TV Targetting 16Saturday, 7 January 12

marketing needs Bri3sh Interac3ve Media Associa3on -‐ Member single-mindedness. so you can do more with your time. This work is licensed under the Crea3ve Commons A7ribu3on-‐NonCommercial-‐ ShareAlike License. To view a copy of this license, visit h7p:// crea3vecommons.org/licenses/by-‐nc-‐sa/ 3.0/; or, (b) send a le7er to Crea3ve Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.Saturday, 7 January 12

Want to read more? click to visit damiensaunders.com 18Saturday, 7 January 12

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How to get results from an android mobile marketing strategy

by Damien Saunders

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