How to get results from an android mobile marketing strategy

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How to get results from an android mobile marketing strategy
 How to get results from an android mobile marketing strategy
 Presentation Transcript

  • How to get results from an Android mobile marketing strategy A Practical Guide 1Saturday, 7 January 12
  • marketing needs single-mindedness. so you can do more with your time. Damien This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. Android is a trademark of Google Inc. 2Saturday, 7 January 12
  • @damiensaunders 3Saturday, 7 January 12
  • Problem - no one has time for all this mobile marketing stuff. Mobile is becoming the new focus of integrated marketing. Your marketing can only be successful when you are single- minded in what you do.Saturday, 7 January 12 4
  • Samsung Galaxy Nexus How ready is your business for the next wave of smart phones? 5Saturday, 7 January 12
  • HTC Sensation Portable media player with 8 mega pixel camera, Dual Core processor, touch screen, fast 4G or HSDPA internet, wifi and … voice and texts 6Saturday, 7 January 12
  • Smart phone 2013? No … this is a wrist phone watch from 2011 7Saturday, 7 January 12
  • 10 billion downloads of Android apps - Dec 2011Saturday, 7 January 12 8
  • Saturday, 7 January 12 200 million activated Android mobiles (up from 100m in May 2011). 9
  • 400 thousands of apps to choose from in Android Market. - Dec 2011 10Saturday, 7 January 12
  • 46 The percentage of smartphones in the UK - Comscore, Nov 2011 11Saturday, 7 January 12
  • 50 The percentage of smartphone users who used an app last month 12Saturday, 7 January 12
  • Saturday, 7 January 12 93 the percentage of 18 – 29 year old with a mobile 13
  • 5,300 Million … estimated number of mobile phone subscribers at the end of 2010. - ITU, 2010 - this stat is based on active connections not people 14Saturday, 7 January 12
  • How to start with mobile marketing?1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ... 15Saturday, 7 January 12
  • Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Data Analytics • Magazines • E-mail • Automated • Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Banner Ads • Time-limited • Tele-sales • Search deals • Direct Mail • SEO • Re-targeting • Radio • Online-Offline • Viral • TV Targetting 16Saturday, 7 January 12
  • marketing needs Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member single-mindedness. so you can do more with your time. This  work  is  licensed  under  the  Crea3ve   Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit  h7p://­‐nc-­‐sa/ 3.0/;  or,  (b)  send  a  le7er  to  Crea3ve   Commons,  171  2nd  Street,  Suite  300,  San   Francisco,  California,  94105,  USA.Saturday, 7 January 12
  • Want to read more? click to visit 18Saturday, 7 January 12