This document provides a 9-step guide to using Foursquare for social media marketing. It recommends businesses claim their listing, create a brand identity, add incentives for check-ins, reward top customers, add tips and things-to-do, put up posters, hold badge parties, track analytics, and promote Foursquare across other channels. The guide also suggests integrating Foursquare buttons and activities on a company's website to drive more customers into stores through gamification and rewards on the location-based social network.
1. Find out more online: http://whitetshirtdigital.com/foursquare Get Started Today A short guide to social media marketing. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. 1
2. Social Media provides one of the most effective marketing channels today – for sales & service. 2
11. Why Foursquare? With over 3,400,000 users this mobile social network is getting interest around the world It’s game play provides engaging ways to interact with customers Foursquare is supported with native apps for Android, iPhone & Blackberry A quick search on Twitter will show you how popular Foursquare is 11
13. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 13
14. 14 Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store.
16. 16 Add Tips & To Do’s You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do. But you can also create To Do’s and Tips on other venues like hip destinations or must see places.
21. 9 step guide to Foursquare Claim your business on Foursquare Create your own brand identity in Foursquare Add a prize or incentives for people to visit your shop Reward the Mayor Add Tips & To Do’s to your stores Put Stickers or Posters in Store Hold a Foursquare Swarm Badge Party Track Checkins & Trends Cross promote Foursquare using Twitter, Facebook & your website. 21 Find out more: http://damiensaunders.com/foursquare
22. 22 How much time does this take? DON’T WORRY! Looking for an expert team to manage your social media marketing? I provide a personalised proposal tailored to your needs. Find out more: http://whitetshirtdigital.com
40. British Interactive Media Association - Member What Next? GET IN TOUCH Damien Saunders www.whitetshirtdigital.com M: +447919110638 E: hello@damiensaunders.com T: damiensaunders This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.