Foursquare – How to get more people in your store today<br />Grow Customer Awareness & Engagement with your brand<br />Fin...
Case Study: Foursquare Party<br />Client Overview: Mobile Operator in Latvia<br />Idea: Foursquare Swarm Badge Party<br />...
Mobile Operator in Latvia opens new tech hub centre<br />Wants to position itself as a leader in social media and new tech...
Idea: Hold a Foursquare Swarm Badge in the new centre<br />Hold the first Swarm Badge party in Latvia – which is a unique ...
Why Foursquare?<br />With over 3,000,000 users this mobile social network is getting interest around the world<br />Its ga...
Event Planning & Organisation<br />In House<br />Announced on CTO’s blog<br />Used company Twitter account to build up int...
Results to be happy with<br />7<br />40<br />Minutes to earn Swarm Badge<br />>100<br />People who turned up to store<br /...
Vive le ROI<br />Cost Calculation<br />Return on Investment for social media marketing can be  tricky to calculate<br />To...
Social Media – 5 Key Trends to know<br />bonus<br />Live chat for online sales support<br />Using Twitter for customer ser...
THANKS<br />To everyone that was involved in setting up or running the event<br />10<br />Damien Saunders - Foursquare Swa...
British Interactive Media Association - Member<br />What Next?<br />GET IN TOUCH<br />Damien Saunders<br />www.whitetshirt...
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Foursquare casestudy how to get more people in your store

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Case study using Foursquare Swarm Badge party for social media marketing

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Foursquare casestudy how to get more people in your store

  1. 1. Foursquare – How to get more people in your store today<br />Grow Customer Awareness & Engagement with your brand<br />Find out more online:<br />http://whitetshirtdigital.com/foursquare<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. <br />
  2. 2. Case Study: Foursquare Party<br />Client Overview: Mobile Operator in Latvia<br />Idea: Foursquare Swarm Badge Party<br />Why Foursquare?<br />Event Planning & Organisation<br />Results<br />Vive le ROI – calculating return on investment<br /> Social Media - 5 key trends you should know<br />2<br />bonus material<br />Damien Saunders - Foursquare Swarm Badge<br />
  3. 3. Mobile Operator in Latvia opens new tech hub centre<br />Wants to position itself as a leader in social media and new technology<br />Supports value proposition as a mobile network operator<br />Wanted to do something as a first in Riga and Latvia / Latvija<br />3<br />Damien Saunders - Foursquare Swarm Badge<br />
  4. 4. Idea: Hold a Foursquare Swarm Badge in the new centre<br />Hold the first Swarm Badge party in Latvia – which is a unique badge to collect<br />Bring more than 50 people in the same place who have an interest in technology and smart phones (Blackberry, Android, iPhone, Nokia, etc)<br />Demonstrate that Riga, with its population of > 1 million already has a large enough base of smart phone owners and app users<br />4<br />Damien Saunders - Foursquare Swarm Badge<br />
  5. 5. Why Foursquare?<br />With over 3,000,000 users this mobile social network is getting interest around the world<br />Its game play provides many fun ways to interact with customers<br />Foursquare is supported with native apps for Android, iPhone & Blackberry<br />A quick search on Twitter showed good updates from Foursquare users in Riga<br />5<br />Damien Saunders - Foursquare Swarm Badge<br />
  6. 6. Event Planning & Organisation<br />In House<br />Announced on CTO’s blog<br />Used company Twitter account to build up interest and excitement<br />Prepared a lucky draw prize (new smart phone)<br />Prepared the venue and a drink for everyone that attended.<br />External Marketing Comms<br />Setup event pages on Twevite to manage RSVP<br />Managed traditional PR and communications<br />Contacted Riga’s community of bloggers and geeks<br />Co-ordinated internal activities<br />6<br />Damien Saunders - Foursquare Swarm Badge<br />
  7. 7. Results to be happy with<br />7<br />40<br />Minutes to earn Swarm Badge<br />>100<br />People who turned up to store<br />Damien Saunders - Foursquare Swarm Badge<br />
  8. 8. Vive le ROI<br />Cost Calculation<br />Return on Investment for social media marketing can be tricky to calculate<br />Total up the direct costs of the event (prizes, drinks, advertising, staff time) and divide this by the attendees to get a cost per head.<br />Benefits<br />Engagement for customers – everyone that attended uses social media and is now a friend of the store<br />Awareness – The people who came along and their friends all know about the new store<br />Customer Service – its what the new store is for!<br />8<br />Damien Saunders - Foursquare Swarm Badge<br />
  9. 9. Social Media – 5 Key Trends to know<br />bonus<br />Live chat for online sales support<br />Using Twitter for customer service<br />Order support is critical to any e-shop<br />60% of large corporations in USA use Twitter<br />All FAQ’s & help content indexed in Google <br />Help Content integrated with helpdesk & social media<br />Is your help content searchable?<br />ieRightNow, Zendesk<br />“Social Media provides one of the most effective marketing channels today – for sales & service.”<br />Customer ‘help’ customer forums<br />Allows customers to answer device ‘specific’ questions<br />9<br />Damien Saunders - Foursquare Swarm Badge<br />For all the details contact me<br />
  10. 10. THANKS<br />To everyone that was involved in setting up or running the event<br />10<br />Damien Saunders - Foursquare Swarm Badge<br />
  11. 11. British Interactive Media Association - Member<br />What Next?<br />GET IN TOUCH<br />Damien Saunders<br />www.whitetshirtdigital.com<br />M: +447919110638<br />E: hello@damiensaunders.com<br />T: damiensaunders<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.<br />

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