Foursquare casestudy how to get more people in your store

Foursquare – How to get more people in your store today
Grow Customer Awareness & Engagement with your brand
Find out more online:
http://whitetshirtdigital.com/foursquare
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

Case Study: Foursquare Party
Client Overview: Mobile Operator in Latvia
Idea: Foursquare Swarm Badge Party
Why Foursquare?
Event Planning & Organisation
Results
Vive le ROI – calculating return on investment
Social Media - 5 key trends you should know
2
bonus material
Damien Saunders - Foursquare Swarm Badge

Mobile Operator in Latvia opens new tech hub centre
Wants to position itself as a leader in social media and new technology
Supports value proposition as a mobile network operator
Wanted to do something as a first in Riga and Latvia / Latvija
3

Idea: Hold a Foursquare Swarm Badge in the new centre
Hold the first Swarm Badge party in Latvia – which is a unique badge to collect
Bring more than 50 people in the same place who have an interest in technology and smart phones (Blackberry, Android, iPhone, Nokia, etc)
Demonstrate that Riga, with its population of > 1 million already has a large enough base of smart phone owners and app users
4

Why Foursquare?
With over 3,000,000 users this mobile social network is getting interest around the world
Its game play provides many fun ways to interact with customers
Foursquare is supported with native apps for Android, iPhone & Blackberry
A quick search on Twitter showed good updates from Foursquare users in Riga
5

Event Planning & Organisation
In House
Announced on CTO’s blog
Used company Twitter account to build up interest and excitement
Prepared a lucky draw prize (new smart phone)
Prepared the venue and a drink for everyone that attended.
External Marketing Comms
Setup event pages on Twevite to manage RSVP
Managed traditional PR and communications
Contacted Riga’s community of bloggers and geeks
Co-ordinated internal activities
6

Results to be happy with
7
40
Minutes to earn Swarm Badge
>100
People who turned up to store

Vive le ROI
Cost Calculation
Return on Investment for social media marketing can be tricky to calculate
Total up the direct costs of the event (prizes, drinks, advertising, staff time) and divide this by the attendees to get a cost per head.
Benefits
Engagement for customers – everyone that attended uses social media and is now a friend of the store
Awareness – The people who came along and their friends all know about the new store
Customer Service – its what the new store is for!
8

Social Media – 5 Key Trends to know
bonus
Live chat for online sales support
Using Twitter for customer service
Order support is critical to any e-shop
60% of large corporations in USA use Twitter
All FAQ’s & help content indexed in Google
Help Content integrated with helpdesk & social media
Is your help content searchable?
ieRightNow, Zendesk
“Social Media provides one of the most effective marketing channels today – for sales & service.”
Customer ‘help’ customer forums
Allows customers to answer device ‘specific’ questions
9
For all the details contact me

THANKS
To everyone that was involved in setting up or running the event
10

British Interactive Media Association - Member
What Next?
GET IN TOUCH
Damien Saunders
www.whitetshirtdigital.com
M: +447919110638
E: hello@damiensaunders.com
T: damiensaunders
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.

Foursquare casestudy how to get more people in your store

by Damien Saunders on Oct 14, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 40

Statistics

Foursquare casestudy how to get more people in your store — Presentation Transcript

http://damiensaunders.com	36
http://whitetshirtdigital.com	4