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Easy guide to social media & location marketing
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Easy guide to social media & location marketing

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Easy guide to getting started with location based marketing ... how to claim your business on Foursquare and Google Maps Places …

Easy guide to getting started with location based marketing ... how to claim your business on Foursquare and Google Maps Places

Published in: Business

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  • 1. Easy Guide to Social Media & Location Marketing
    A short guide to mobile marketing.
    This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
  • 2. Remember this?
    2
  • 3. Smart phone 2010
    Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts
    3
  • 4. Smart phone 2013?
     No … this is a wrist phone watch from 2010
    4
  • 5. 4.6
    Billion … estimated number of mobile phone subscribers at the end of 2009.
    5
  • 6. 93
    the percentage of 18 – 29 year old with a mobile
    6
  • 7. 60
    The percentage of mobiles to be sold in 2013 that will be SMARTPHONES
    7
  • 8. 500
    Million of users on Facebook at the start of 2010
    8
  • 9. and it just went mobile.
    9
  • 10. Claim your business on Foursquare
    10
    Click here to claim
    Be creative and offer something to your followers and reward Mayors
    Be fun. Do you want a badge for repeat visitors?
  • 11. Claim your entry on Google Maps
    11
    GO TO PLACES.GOOGLE.COM
    Make sure the details are correct. This is important for mobile advertising and programmes like Google Adwords
  • 12. Start a free e-mail newsletter
    12
    Create a newsletter using free tools like Mailchimp that can manage your customers.
    Be creative and setup automatic welcome messages and offers.
    As well Mailchimp can be linked to Google Analytics
  • 13. Create a Facebook Fan Page
    13
    Find your customers online – don’t wait for them to visit your website
    Not everyone is on Facebook, but every business can connect to customers there.
    Even if your b2b, b2c, b2b2c or d2c you can find a place on Facebook.
  • 14. Promote this on your website
    14
    On your website:
    Many websites make it easy to have links to
    • Signup for E-Mail
    • 15. RSS (like a news feed)
    • 16. Facebook Badge
    As well promote all this from your Twitter account
  • 17. Promote your communities in-store
    15
    Don’t be waiting for your customers to be your new friends online.
  • 18. How much time does this take?
    16
    Don’t worry!
    You determine the time you want to spend @twitter or LOLling around with your customers on facebook.
    YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAY
    Find out more:
    http://damiensaunders.com
  • 19. TRENDS IN MARKETING
    17
    Ol’ Skool
    Nu Skool
    Print Ads
    Magazines
    Expos & Trade Shows
    Tele-sales
    Direct Mail
    Radio
    TV
    Social Media
    E-mail
    CRM
    Online Video
    Banner Ads
    Search
    Web
    Viral
    Blog
    Mobile
  • 20. 8 Steps to Nirvana with Location Based Marketing for Mobile
    18
    Add your business on Foursquare, Gowalla
    Add a prize or incentives for people to visit your shop
    Create a fan page for your business on Facebook & Twitter
    Confirm your business on Google Local Maps
    Create a free email newsletter linked to your website
    Cross promote Twitter, Foursquare, Gowalla & Facebook on your website
    Put up a sign-in your shop to promote your services
    Talk to me
    Find out more:
    http://damiensaunders.com
  • 21. British Interactive Media Association - Member
    WHAT NEXT … GET IN TOUCH
    Damien Saunders
    www.whitetshirtdigital.com
    M: +447919110638
    E: hello@damiensaunders.com
    T: damiensaunders
    This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.