9 step guide to foursquare

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9 step guide to foursquare

  1. 1. Find out more:<br />http://damiensaunders.com/foursquare<br />9Step Guide to<br />A short guide to social media marketing.<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. <br />
  2. 2. “Social Media provides one of the most effective marketing channels today – for sales & service.”<br />2<br />
  3. 3. Remember this?<br />3<br />
  4. 4. Smart phone 2010<br />Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts <br />4<br />
  5. 5. Smart phone 2013?<br />No … this is a wrist phone watch from 2010<br />5<br />
  6. 6. 93<br />the percentage of 18 – 29 year old with a mobile<br />6<br />
  7. 7. 39<br />the percentage of people in a recent study who use location based services on their mobile<br />7<br />
  8. 8. 73<br />percentage of people surveyed who used a mobile app to checkin<br />8<br />
  9. 9. 3.4<br />Million users on Foursquare Sep 2010<br />9<br />
  10. 10. 7.1<br />million businesses & locations in Foursquare<br />10<br />
  11. 11. Why Foursquare?<br />With over 3,400,000 users this mobile social network is getting interest around the world<br />It’s game play provides engaging ways to interact with customers<br />Foursquare is supported with native apps for Android, iPhone & Blackberry<br />A quick search on Twitter will show you how popular Foursquare is<br />11<br />
  12. 12. Saturday Nights All Right<br />12<br />
  13. 13. Claim your stores on Foursquare<br />Click here to claim<br />Be creative and offer something to your followers and reward Mayors<br />Be fun. Do you want a badge for repeat visitors?<br />13<br />
  14. 14. Put up Posters or Stickers<br />14<br />
  15. 15. 15<br />Add Tips & To Do’s<br />You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.<br />But you can also create To Do’s and Tips on other venues like hip destinations or must see places.<br />
  16. 16. Reward the Mayor<br />16<br />16<br />
  17. 17. Get more people in your store – Hold a Swarm Badge Party<br />17<br />
  18. 18. Track your checkins & trends<br />18<br />18<br />
  19. 19. 9step guide to Foursquare<br />Claim your business on Foursquare<br />Add a prize or incentives for people to visit your shop<br />Reward the Mayor<br />Add Tips & To Do’s to your stores<br />Put Stickers or Posters in Store<br />Hold a Foursquare Swarm Badge Party<br />Track Checkins & Trends<br />Cross promote Foursquare using Twitter, Facebook & your website<br />Talk to me<br />Find out more:<br />http://damiensaunders.com/foursquare<br />19<br />
  20. 20. How much time does this take?<br />Don’t worry!<br />You determine the time you want to spend on Social Media or LOLling around with your customers.<br />YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAY<br />Find out more:<br />http://damiensaunders.com<br />20<br />
  21. 21. Trends in digital marketing<br />Ol’ Skool<br />Nu Skool<br /><ul><li>Print Ads
  22. 22. Magazines
  23. 23. Expos & Trade Shows
  24. 24. Tele-sales
  25. 25. Direct Mail
  26. 26. Radio
  27. 27. TV
  28. 28. Social Media
  29. 29. E-mail
  30. 30. CRM
  31. 31. How to Videos
  32. 32. Banner Ads
  33. 33. Search
  34. 34. SEO
  35. 35. Viral
  36. 36. Blog
  37. 37. Mobile</li></ul>21<br />
  38. 38. British Interactive Media Association - Member<br />What Next?<br />GET IN TOUCH<br />Damien Saunders<br />www.whitetshirtdigital.com<br />M: +447919110638<br />E: hello@damiensaunders.com<br />T: damiensaunders<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.<br />22<br />
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