6 step guide to foursquare for cafes & restaurants


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Ideas using Foursquare for Cafes & Restaurants carries on a recent theme of mine to help businesses get started with mobile and location based social media marketing.

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6 step guide to foursquare for cafes & restaurants

  1. 1. 5,000,000 hungry customers are looking for you<br />6 step guide to Foursquare for Cafes & Restaurants<br />Find out more online:<br />http://whitetshirtdigital.com/foursquare<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. <br />
  2. 2. Can you answer this question?<br />2<br />True or False?<br />Social Media provides one of the most effective marketing channels today – for sales & service.<br />
  3. 3. Yes – it’s true<br />3<br />You can use social media to offer up some mouth watering experiences & keep your customers coming back for more.<br />Try these tips to get your clients loving you more<br />
  4. 4. Why Foursquare?<br />With over 5,000,000 users this mobile social network is getting interest around the world<br />It’s game play provides new engaging ways to interact with customers<br />Foursquare is supported with native apps for Android, iPhone & Blackberry<br />A quick search on Twitter will show you how popular Foursquare is<br />4<br />
  5. 5. 5<br />Claim your café or restaurant on Foursquare<br />With over 7.5 million stores and locations in Foursquare already, you should find your business is already listed.<br />Click here tostart your claim.<br />Usually it takes up to 2 weeks for the claim process to finish.<br />
  6. 6. 6<br />Create your own brand identity<br />To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client.<br />Once created, start looking for customers who checkin to your store or neighborhood. <br />Tip!<br />
  7. 7. 7<br />Add Tips & To Do’s <br />You can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.<br />But you can also create To Do’s and Tips on other venues like hip destinations or must see places.<br />Tip!<br />
  8. 8. 8<br />Create Specials for Visitors that Check-in<br />Be creative and offer something to your visitors or clients that checkin<br />
  9. 9. Get more people in your store – Hold a Swarm Badge Party<br />9<br />
  10. 10. Show your visitors how to install Foursquare on their phone<br />10<br />Foursquare has mobile apps for Android, iPhone & Blackberry<br />There are also 3rd party apps for Nokia, Symbian, Windows Mobile or even WAP<br />
  11. 11. Cross Promote & include Foursquare in all your marketing<br />11<br />Not sure how to integrate your marketing? Then email me hello@damiensaunders.com<br />Tip!<br />
  12. 12. 12<br />6 step guide to Foursquare<br />Claim your café or restaurant on Foursquare<br />Add Tips & Comments to your store<br />Create offers for people who check-in to your restaurant<br />Run a Foursquare Swarm Badge evening.<br />Show your clients or visitors how to put Foursquare on their phone<br />Cross promote Foursquare using Twitter, Facebook & your website<br />Find out more online:<br />http://whitetshirtdigital.com/foursquare<br />
  13. 13. 13<br />So it’s true. Social media is good for you.<br />DON’T WORRY! If you’re not ready to manage this all by yourself.<br />If you are looking for an expert to manage your social media marketing, <br />I provide a personalised social media strategy tailored to your needs.<br />Just say hello.<br />
  14. 14. 14<br />Trends in digital marketing<br />Ol’ Skool<br />Nu Skool<br /><ul><li>Print Ads
  15. 15. Magazines
  16. 16. Expos & Trade Shows
  17. 17. Tele-sales
  18. 18. Direct Mail
  19. 19. Radio
  20. 20. TV
  21. 21. Social Media
  22. 22. E-mail
  23. 23. CRM
  24. 24. How to Videos
  25. 25. Banner Ads
  26. 26. Search
  27. 27. SEO
  28. 28. Viral
  29. 29. Blog
  30. 30. Mobile</li></li></ul><li>British Interactive Media Association - Member<br />What Next?<br />GET IN TOUCH<br />Damien Saunders<br />www.whitetshirtdigital.com<br />M: +447919110638<br />E: hello@damiensaunders.com<br />T: damiensaunders<br />This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.<br />