community building English version


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Building a community or the best and perfect social media marketing

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community building English version

  1. 1. CommunityBuilding<br />By<br />
  2. 2. Community Building ?<br />It’s a new marketing processleading to gathersome populations with the sameinterest. The principleis to determinate a potentialcustomer’starget to facilitate and to increaseits communication, its marketing and its promotion. The main purposeis to increaseitsvisibility, in order to use it for powerful commercial actions. <br />
  3. 3. Facebook<br />Facebook :<br />350 millions of assetaccount<br />50% of active users log in once a day<br />35 millions of users update theirstatuseveryday<br />More than 2.5 billion of pictures are downloadedeverymonth<br />More than 3,5 billion of links, informations, blog notes, are exchangedeveryweeks<br />More than 3.5 millions of events are createdeverymonth<br />Facebookisavailable in more than 70 countries <br />29% of internet users are on Facebook<br />Facedwith indisputable monopoly of facebook on market social networks, it naturally became our main tool.<br />
  4. 4. Some Figures<br />Use of social media professionals in Belgium<br />Source : Leads United<br />64 %of communication professionals have access to all social medias<br />57 % use at least one social network<br />34 %tweets on twitter<br />29 % use Youtube for video’s<br />29 % of Belgian companies surveyed have developed their policy on social medias<br />31 % ofBelgian companies surveyed use social media to collect FeedBack<br />23 %of them use social medias to get in touch with their target.<br />
  5. 5. The fact:<br />Exemple:<br />ADIDAS<br />H&M<br />AUDI<br />BLACKBERRY<br />
  6. 6. Place of companies in social networks<br />Social network groups on sites such as Facebook and MySpace provide incredible insight into consumer sentiment about a brand.  Social networks allow their users to publicly share photographs, videos, messages, and groups that they are members of, with their friends. Every day people are interacting within brand focused social networking groups that have been set up by other consumers. Popular groups can reach numbers in the hundreds of thousands and carry great influence as a result.<br />Where are younow?<br />
  7. 7. Today, yourindustry on Facebook<br />The chart below provides a breakdown of the Interbrand Top 100 global brands' share of voice in social media, by industry sector. <br />
  8. 8. The cases<br /> Electrolux :<br />Goals : <br />Increasing the rate of visits on the Electrolux website<br />Making the Electrolux braid sexier and more glamorous while keeping the family aspect.<br />Action :<br />Inventing a character: Kelly is a young sexy woman, generous and pastry cook. In order to reach out the public she does charity with the funds raised through the sale of Electrolux equipment. But especially she cooks wonderful cakes thanks to great concepts.<br />Editing a scenario, creating a website dedicated to Kelly and to the design of cakes and pastries<br />Creating several subgroups<br />Creating the GROUP through various groups, related to Electrolux<br />Impact and Results :<br />The group has 96,991 people <br />Strong increase in visits on the website<br />Constant increase of the sales<br />Setting up of a database through the group<br />Huge sale on products where Kelly is displayed<br />Near future :<br />Creatingother groups« war on white », « lab-design » to finallycreate an Electrolux group <br />Creating a group thatwill count more than 500 000 people and willleadinto the transformation « of contacts » intocustomers. Placements of differentproducts of « HOME APPLIANCES ».<br /> <br />
  9. 9. The cases<br />Activ’ group :companyspecialized in vacation real estate sales. <br />Goals : <br />Making the Activ’Group and its new concept known<br />Increasing of the Activ’Group’snumber of customers<br />Action :<br />Creating of contest  which sales a 500 000 € house<br />Creating a facebook application related to the contest, leading to increase the number of people <br />Futur Impact and nearresult:<br />The group counts900 000 French speaking people<br />The foreigners group count 300 000 people<br />Increasing of the numberthanks to the lauching of the X 5 game<br />Strongincrease of the visits on the website<br />Transformation of the contact into a customerthroughpersonal messages <br />The gamebeing not free, group activ has itsinvestementpayed back + takesadvantage of the purchase of one of itshouseswhichwillthenbegiven to the winner<br />Group activ uses its social contacts to communicate<br />
  10. 10. Why?<br />FACEBOOK: THE BEST WAY <br /> TO TRANSFORM YOUR CONTACT IN<br /> FUTUR CLIENT.<br />Communicating on the event list and marketing buzz over a topic<br />  Marketing Events<br /> Communication de masse<br />Looking for partners or customers<br />Improvingyour listing<br />  Use of the social networks to largelybroadcastyour « url » and to increase<br />yourreferencethanks to the <br /> connections increase on yourinterface<br />Using a new targeted communication media<br />  Use of social networks and communitiesUtilisation des groupes sociaux et des communautés<br />Finding new sales channels and affiliations<br />  Community Management : making the clients loyal throughcommunity animation and sharing of information<br />Analysis of the content of the remarks of the internet users Analyse du contenu des propos des internautes.<br />Launching out opinion polls, mini-surveys, testing and detecting trends<br /> Learning more about your contacts, partners, customers and colleagues<br />1<br />5<br />2<br />6<br />3<br />7<br />4<br />8<br />
  11. 11. Prospector ?<br />Prospector :<br />A strong experience in social networking.<br />A specialist in strategic marketing, communications and networking.<br />A team of competent graphic artists.<br />A young and dynamic vision of the world of communication.<br />Expert of he generation Y.<br />A team of effective "community managers”.<br />A team specialized in new technology.<br />
  12. 12. How do wework?<br />Fixing your goals<br />Setting up of a strategy (creating groups, animation communities, setting up of a subject or a content with a high “viral” potential)<br />Developing an action plan<br />Analysing your results in real time<br />Adaptatingourstrategies<br />
  13. 13. Our prices ?<br />The price is negotiable according to your goals and our results.<br />In function of customer demand prices vary between 0.50 € and 4 € per customer<br />Our motto: Impact, effeciency, originality and speed<br />